Category: SEO

It’s important when running a blog to keep in mind that not every blog post you write will rank well in Google.

I especially see with newer bloggers the disappointment after they write a quality blog post and 2 or so months down the road it’s nowhere to be found in Google search.

This is part of the game of SEO.

Some posts/pages will do better than others….Some will be buried, while others will shoot to the top of Google.

It’s important NOT to get discouraged and instead keep putting out high-quality content.

Just be sure to learn from the blog posts that are actually performing well in the search engines and try to replicate your process with future fresh content.

Although not every blog post you write will be a home run, below are a few strategies to give you the best possible chance of ranking highly in Google.

SEO Strategies for Ranking a Blog Post in Google

To give yourself the best possible chance of ranking your blog content in Google moving forward, here are a few methods to test out for yourself:

1.) Target the Right Keywords

Probably the most common mistake I see beginner bloggers make is targeting keyword phrases that are far too competitive. If you target keywords that are too broad (example, “dog training”) there’s no wonder why you’re not ranking highly in the search results. Instead try to aim for keyword phrases that are longer-tail and a bit less competitive until you build up the authority of your website. By longer-tail I mean phrases that have 2-6 (or even more) words in them (example, “training your dog to stop barking”). Be sure to use keyword research tools to help you identify these types of terms. There are free options available like Ubersuggest and Keywords Everywhere. Don’t get too hung up on monthly search volume metrics when starting out. Instead just get used to gaining some ranking traction with your blog posts (regardless of the amount of search volume).

2.) Create Long-Form Style Content

Google more than ever is looking to rank in-depth and comprehensive content in their search results. They really appreciate when a topic is covered in full and answers all of the questions on a given subject. With that being said, for some of your blog posts, try to make sure they are 1,500 words or longer, using proper headings to help break up the content. Not every blog post has to be long-form style (in fact, I encourage you to mix it up a bit for your readers/Google), but it is important to incorporate detailed blog posts into your overall strategy for better search engine rankings overtime.

3.) Optimize Your SEO Tags

You will want to optimize every blog post with proper SEO tags. The SEO tags to focus on are your Title Tags, Meta Descriptions, Header Tags (H1, H2, H3 etc.) and Image ALT Tags. To read more about these particular tags and how to optimize them, check out my post here. Optimizing these tags really helps build your SEO foundation and lets Google know which keywords you are attempting to rank for. If you are using WordPress, make sure to install Yoast as they make it super easy to optimize your SEO tags.

4.) Optimize Your Content

Similar to your SEO tags, it’s vital that your blog content is also properly optimized with relevant keyword phrases and internal links pointing to other pages of your website. By adding your target keywords into your copy (without keyword stuffing), you are strengthening your keyword relevancy so Google will better understand your content which can result in higher search engine rankings. Now internally linking to other pages/posts can help users navigate your website more effectively and also spread necessary link equity/juice throughout various pages/posts.

5.) Consistency in Content Generation

Now that we know we won’t get all of our blog posts ranked highly in Google, it’s important that we are consistent in our content generation. If you’re consistent in your content strategy, you really give yourself a much better chance to eventually rank for certain keywords and phrases. Creating content on a consistent basis also gives you the opportunity to target many different types of keyword phrases. I recommend at least publishing 1 blog post per week. This equates to 4 or so per month, which is a great starting point. Another underrated benefit of consistent content generation is that it shows Google that your website is relevant, fresh and constantly being updated. This can help improve your search engine rankings overtime as well.

6.) Build Backlinks to Blog Posts

If you want to really increase your chances of ranking highly in the search results for a given blog post, then you should focus on building backlinks to certain blog articles of yours. A great way to do this is through guest posting. Here you would write an article for another website in your niche. Within your content you are generally allowed to add a link pointing back to your website. Try to build backlinks to specific posts or pages you would like to rank highly for. This not only helps build the authority for your overall website but also for the specific blog post/URL you are targeting.

7.) Add Article Schema Markup

Schema markup helps Google better understand what your content is about and can also aid in ranking for rich/featured snippet type results. Adding article schema markup can really give your blog articles a boost and potentially help them rank better. There is a really great plugin for WordPress that will allow you to easily add article markup to every single one of your blog posts, see here. You should also strive to craft your blog posts with header tags, bulleted/numbered lists, answer specific questions etc. to give yourself the best chance for featured snippet type results.

Conclusion

Ranking your blog articles in Google is no easy task. In fact, it takes lots of trial, error and fine tuning overtime. However, if you follow the steps above and keep producing top-notch content, you give yourself a much better chance. As always, be sure to track your progress so you can make educated decisions on how to approach your blog content moving forward. Understanding your data with certain tools such as Google Analytics, Google Search Console, Ahrefs etc. can really give you the insight you need for higher search engine rankings in the near future!

What is currently working well for ranking your blog content?

Acquiring high-quality backlinks is still a great way to rank highly on the search engine results pages. Google has confirmed that high-quality backlinks are one of their top three ranking factors. But building backlinks in 2019 can be a bit of a challenge. It’s easy to acquire low-quality links, but those don’t have the same power they once did. In fact, they can even hurt your rankings.

So what are you supposed to do? How can you acquire the types of links Google and other search engines consider to be high quality? Here are five ways to build natural and quality backlinks in 2019.

Create solution pages and informative resources

The most important thing is that you create content that people are going to want to link to. Not many people are going to link to product pages or promotional pages. However, if you solve a related problem on a page or if you create a helpful resource related to your niche, it will be easier to get people to link to that. For example, let’s say you’re trying to build links to a site about weight loss. You can create a page with specific information about eating disorders and contact other sites with resources about eating disorders.

Focus on relationships

Find related sites that are not direct competitors, and build relationships with the people behind those sites. Go to conferences or events. Contact important people within your niche. Follow them on social media and build relationships. Don’t just ask for a link right off the bat. Get to know these people first. Offer them something of value. After you have established a relationship, you can ask them for a link to your site. In many cases, they will be happy to help you out, especially if you have helped them out in some way.

Write a guest blog post

Guest blog post links are still valuable if the site you are writing for is related to your niche. Try Googling “write for us” + your niche to find websites that accept guest blog posts. Make sure your post is well written and well researched. Read the websites’ guidelines and follow them. Don’t just write a promotional post about how great your business, products, or services are, but write a helpful and informative post that is related to your niche. You may find a lot of sites that will accept low-quality posts, but don’t use them. Having a poorly written guest post could hurt your company’s reputation.

Reach out to competitors’ backlinks

There are several SEO tools that will help you to find websites who already link to your competitors. This can be a great place to start when you’re doing outreach in the hopes of building links. If they have a resource page that already links to websites about eating disorders, for example, and you ask them for a link to your resource about eating disorders, it is likely that they will give you a link. There are also a lot of outreach programs like Buzzstream and Pitchbox that will scrape these websites for contact information, which will make it much easier to reach out to them.

Contact link roundup sites

It’s easy to get links on link roundup sites. All you have to do is perform a search like “keyword” + “link roundup” or “keyword” + “weekly roundup” and you will find a lot of sites that meet your requirements. Then all you have to do is find the contact information and reach out to them with suggested content for their next weekly roundup. This will work much better with the informational resource pages that solve a problem the reader is having. Create the kind of content these sites will want to link to.

Even in 2019, high-quality link building is still one of the best tactics for SEO. Your main takeaway from this should be that you want to really focus on creating high-quality and engaging content. It will be much easier to promote your content if it’s informative, entertaining, or solves some type of problem for the reader. Follow the tips above, and you will be building high-quality backlinks in no time.

Author Bio

 

Sara Crawford is a digital content strategist for WT Digital Agency and an author from Atlanta, Georgia. She has written novels, produced her own plays, and performed as a singer/songwriter. She is passionate about the act of creation, and she adores the written word.

 

 

How are you building links in 2019?

Over the years I’ve been increasingly intrigued by which SEO strategies really help the most with improving search engine rankings in Google.

Besides the essential first steps like identifying relevant keyword phrases and optimizing your meta tags, I wanted to provide two specific tips that I’ve seen a lot of success with lately.

The two tactics that we’ll talk about below, combined together, can be incredibly powerful in terms of gaining more traction and improving your search engine rankings in Google.

Again, as stated in many of my previous blog posts, seeing movement in Google and the other major search engines is not an overnight process.

It will indeed take time and consistent effort on your end, but the hard work is worth it.

Ranking your blog articles or webpages highly in Google has the potential to bring in floods of traffic to your website (and quite passively).

For many webmasters, this could mean more exposure, leads, sales and returning customers.

This is why it’s such a competition to get ranked at the top of Google and why studying the process is so fascinating to me…I enjoy the challenge and know the rewards of obtaining high search engine rankings.

With that being said, in this post I’m going to provide you with two powerful methods I’ve been using to rank certain articles at the top of the search results.

How To Improve Search Engine Rankings in Google

Please note that these tips below are just a small part of an overall SEO strategy. They should be used in supplement with additional SEO tactics for the best results.

1.) Create Long-Form Style Content

Creating quality content is more important than ever now and especially because there is so much competition in any given niche. Generally the highest ranked articles in Google are ones that are written with the reader in mind, that help identify and solve problems, answer questions and provide immense value.

Along with quality, what really increases your chances of securing a top position in Google is by producing long-form style content.

When I say long-form, I’m referring to crafting content that is over 1,500 words long for your readers. The reason why Google will rank this type of article higher than an article that is 300 words for example is because there’s a lot more effort involved to create the longer piece. A longer article oftentimes covers a lot more ground as well and allows the writer to really go in depth.

Another benefit about writing longer content is that you have more room for optimizations within your actual copy. There’s additional opportunity to target your main keyword phrases/variations of keywords and also more opportunity to really utilize header tags to your advantage (H1, H2, H3, H4 etc.).

Long-form style content gives Google a lot to “grab a hold of” rather than a page that is super “thin”. Many SEO tools will even “flag” pages on your website that have a low word count and encourage you to add more copy. You need to show Google that you are producing valuable content that indeed took some time to put together.

Now of course not every blog post you write has to be this type of long-form style content. I’m totally guilty of still writing a 500-600 word blog post from time to time. But I would definitely recommend getting into the habit of weaving in these types of articles to your content strategy.

Do this over the long-term and track your progress using a ranking tools such as MOZ or Serpfox. This is just one step that can really improve your search engine rankings overtime.

Now for tip #2!

2.) Build Backlinks to Specific Pages/Posts

Most of us know that building quality links on other authoritative websites is absolutely critical to a successful SEO campaign. But one problem I see often is that too many people build links that point to just their homepage. Now I do recommend acquiring links for your homepage on occasion, but I also would encourage you to build links to individual posts/pages that you want to rank for. This really diversifies your link building strategy and helps pass link equity/juice to a specific page.

Another area I will use this strategy on is for keywords where I’m ranking on page #2 of Google. This tells me that I’m within striking distance and can most likely push to the first page of Google with more quality links built (and to that specific ranking page/post). This is an excellent way to build up page authority and encourage ranking movement in the search results.

Probably the simplest way to master this technique is through guest posting.

For example, I once had a blog post that was hovering between position #11-14 for a couple of months (top of page #2 in Google) and for a really strong keyword. This particular keyword had approximately 1,000 searches per month. I knew if I could get to the first page of Google, even within the first #1-6 positions, I could capture a portion of the organic traffic for that given keyword.

I used the same exact strategy we’re discussing here and over the next few months, I started targeting that page in my guest posting efforts. I would reach out to other relevant websites in my niche and offer to write a guest post for them. Within my article, I placed a link to that specific blog post that had been hovering on page #2 for a while.

Slowly but surely, I built a bunch of quality links to this particular blog post.

Lo and behold, after approximately 6-8 months I started noticing significant improvements in my ranking position for that term and page. I had jumped up to the #5 position on page #1 of Google. Now as of writing this today, I hover anywhere from position #3-6, but this is a noticeable improvement thanks to building links to that specific page.

How do I plan on securing the top spot for this term in Google?

Same exact method laid out above…I’ll continue to build quality links to this page.

One important thing to note about search engine rankings is that you’re not always going to secure the top spot and in some cases you won’t even make it to the first page of Google. That’s just the way it is with SEO.

However, you give yourself a heck of a chance by producing long-form/quality content and also building links to these pages. If you practice this process for long enough, you really should be able to improve your Google rankings quite substantially.

Conclusion:

To close, use the two steps laid out above together for the best results and overall search engine ranking improvements. Produce long-form style content based around certain keyword phrases and then build quality backlinks to those pages. This will show Google that your articles are highly valuable through in-depth writing and also important since other websites are linking back to them. This is a recipe for success if you’re looking to improve your search engine rankings and drive more targeted traffic to your website!

What strategies do you currently use to improve your Google rankings?

Have you had success with any of the tips above?

Interested in private one-on-one SEO coaching sessions? Check this out!

Below is the video version of this post:

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How many times do you search for a service or a business in your neighborhood?

If you’re like the 88% of people who conduct a search for a local business, you’re going to end up calling or visiting that business within a day.

And guess what…for you business owners out there, this is a REALLY good thing!

When your business is showing up at the top of those search results, the more likely your website traffic, foot traffic, and sales will increase.

This is where local SEO comes into play

According to BrightLocal “Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.” And since we know that customers have increased searching for “open”, “now”, and “near me” 200% in the last year alone, local SEO is clearly a solid strategy to increase quality, relevant leads.

Put yourself in your customers shoes who are searching for “restaurants near me”. Google will first show you the “snack pack” as well as the proceeding top organic search results. These are excellent positions to be in as a local business owner. And when you’re in that “snack pack” or at the top of the organic search results, you’re meeting those customers searching for you, head on

So how does it work? Here are 3 ways to improve your local SEO strategy

1. Google My Business optimization – Google My Business is a tool to keep your NAP (name, address, phone number) and other business information up to date. Your business profile appears in Google Search and Maps.
2. Local on-page optimization – Your website content and meta tags are optimized for local SEO
3. Localized content – Is your content relevant to your location? Does it connect with other local businesses and your community?

If you’re interested in learning more about local SEO, BCC Interactive, a premier SEO agency in Philadelphia, PA, has put together an engaging and helpful infographic below, demonstrating 15 reasons why local search engine optimization (SEO) is more important than ever.

Author bio:

Cory Young is a creative and innovative internet marketer with 10 + years’ experience in digital marketing, with a specialization in Search Engine Optimization and data analytics. Cory is the founder of BCC Interactive, an SEO agency based in Philadelphia, PA. He and his team are experts at developing holistic digital marketing strategies that help businesses achieve their growth targets.

Make sure to scroll to the bottom of the page to get your SEO audit report.

Are you interested in seeing where your website currently stands in regards to SEO?

It’s always helpful to have some sort of benchmark handy to understand what type of traction you currently have in the major search engines such as Google, Bing and Yahoo.

Doing an SEO audit allows you to focus in on areas where your website needs improvement and can really help you create a customized plan of attack moving forward.

Unfortunately, most people have no idea where to start in this process and do not have the proper tools in order to perform an in-depth SEO audit for themselves.

Luckily, I can help you and have been involved with SEO since 2007, helping businesses and individuals increase their organic presence in the search results.

Before we get into the details of my SEO auditing service, let’s go over a checklist of what I typically look into when I perform my analysis.

SEO Audit Checklist

When auditing a website and looking further into the overall SEO currently in place, it’s important to analyze ALL aspects that could be affecting your results.

This includes both on-site and off-site SEO.

• Current Search Engine Rankings
• Meta Tags
  • Title Tags
  • Meta Descriptions
  • Header Tags
  • Image ALT Tags
• Content Analysis
• Website Speed
  • Mobile Speed
  • Desktop Speed
• Crawl Errors (404 errors, redirects chains etc.)
• XML Sitemap
• Domain Authority
• Backlink Portfolio Analysis
• Social Shares
• Business Citations (for Local SEO)
• Website Architecture

This list above is a good place to start and will really provide you with the data you need to begin implementing an SEO strategy for your website.

Too many “SEO auditing tools” online miss major parts in this process and mainly because they are not real humans working on it.

Sometimes the information provided by these tools can also be flat out wrong and the level of detail/explanation can be incredibly vague.

Having the expertise of an SEO specialist digging into the nuts and bolts of your website is far more beneficial than some mediocre online tool.

In fact, I don’t know of any tool out there that can give you all the information laid above in a single SEO audit report.

Which brings me to my offer for you below.

Get Your SEO Audit Report!

If the checklist above sounds overwhelming or confusing to you, let me do the hard work for you.

Not only will I provide you with a detailed SEO audit report, but we will also schedule a 30 minute phone call to review your results.

This way I can explain to you exactly where your website stands and what areas we need to focus on next to improve your organic search presence.

This is a report that you will 100% own and have forever to look back on and use as a benchmark.

I can deliver your SEO audit report within 24-48 hours.

I really think you’ll learn a lot once we go over your website’s SEO data and I will even give you specific steps to implement moving forward.

What are you waiting for?

Get your SEO audit report by clicking the button below!

One of my coaching students Mark Newsome runs a great blog over at YouCanMarketOnlineNow.com, which provides tons of valuable content for small business owners, entrepreneurs, direct/internet marketers and much more.

Mark hired me as an SEO coach/mentor to help him drive more targeted organic traffic to his website.

At the time of writing this, I’ve been working with Mark for the past 8 months, helping him really strengthen and tighten up both his on-site and off-site SEO.

Something that we ran into a couple months back is a common mistake that I see SO many bloggers and webmasters make.

What mistake am I talking about here?

Intrusive Popups and/or Interstitials on Mobile

Now that Google has put forth mobile first indexing, it’s crucial that we really analyze our website from a mobile perspective.

Intrusive popups/interstitials tend to take up a large portion of the screen when viewing the website on a mobile device which leads to a bad user-experience if someone cannot easily click out of it/navigate your website.

This can potentially result in decreased search engine rankings in Google and therefore decreased organic traffic.

There have been some websites that have recorded significant decreases in both search engine rankings and organic traffic as a result of having an intrusive popup in place.

So we need to make sure any intrusive popup is deleted, cleaned up and/or modified on your website if you currently have one present.

Example of Mark’s Intrusive Popup on Mobile

As Mark and I dug more and more into the SEO of his website, I noticed that he indeed had an intrusive popup in place that was taking up probably 90% of the screen (when viewing on my iPhone).

See screenshot below:

As a visitor, if you were to try to navigate Mark’s website on a mobile device, there wasn’t even an option to exit out of this popup, which raises major red flags in Google.

Visitors were not able to see the content on his website due to this popup taking up the majority of the screen.

I immediately knew we needed to take action on this to avoid further issues and potentially a penalty from Google.

We located where in Mark’s WordPress site this popup existed, which was in a widget with some Aweber html code pasted in there, and deleted it completely.

This got rid of the intrusive popup on mobile and allowed users once again to navigate Mark’s website efficiently and effectively.

I had a hunch that this would really help Mark’s website in terms of search engine rankings and organic traffic, and thankfully I ended up being correct.

Results From Eliminating the Intrusive Popup on Mobile

I made sure to add an “annotation” in Mark’s Google Analtyics account to track when we fixed his intrusive popup issue.

This way we could see if there were any positive results from cleaning this up on his website.

I knew this may take a couple of weeks to a few months to see any sort of uptick in organic traffic/rankings from our efforts, so we patiently waited as we focused on other SEO work.

Upon checking on this recently, I was really ecstatic to see a noticeable increase in organic traffic over the last couple of months.

Please see the screenshot below to see what I’m talking about (this data is plotted monthly).

 

Now let’s briefly explain this simple yet powerful chart above:

The bottom red arrow pointing to the “annotation” is when we fixed the intrusive popup which was on September 9th, 2018.

You can see the next two months to follow (October and November 2018), were two of Mark’s highest months all-time in organic traffic!

Incredible that just from fixing this intrusive popup issue, we saw such a large increase in organic traffic both month-over-month and year-over-year.

To get a better idea of the impact of this fix, let’s look at some specific stats:

Month-Over-Month Increases

• Organic traffic is up 67.61% when comparing October 2018 vs. September 2018 – (101 vs. 67 visits).

Year-Over-Year Increases

• Organic traffic is up 376% when comparing year-over-year (October 2018 vs. October 2017) – (119 vs. 25 visits).

Google almost immediately recognized this change and as a result the organic traffic for Mark’s website increased significantly.

We will continue to monitor this in the coming months, but both Mark and I are thrilled at the initial results we are seeing.

(Note: When making an important change such as this one on your website, a good tactic is to “fetch” your site within Google Search Console. This could result in Google seeing/indexing the edits/adjustments you made faster.)

Conclusion:

The key takeaway here is to make sure that you do not have any intrusive popups or interstitials that are affecting the way users access or navigate your website when on a mobile device. If you do, please consider either deleting them altogether or modifying them so that they take up much less of the screen (like a horizontal banner towards the top of your website – see article here for more examples). This one fix alone can do wonders and improve the overall SEO of your website.

Do you have an intrusive popup/interstitial on your website?

If so, have you tried fixing it?

What were the results?

Website loading speed is becoming increasingly important not only from a user experience perspective but also from a search engine optimization (SEO) standpoint as well.

I noticed over the past few months, that my website was loading way too slow and I needed to make some adjustments to improve it.

I know in the past for clients I have worked with, that improving the speed of a website can directly impact search engine rankings and traffic coming into your website.

Think about it for a second, Google will not want to rank a slow loading website high in its search results.

Instead, they will want to rank a website that loads as quickly as possible so users can get the information they need without waiting too long.

At the time of writing this blog post, I just recently made some speed adjustments on my website. Meaning that it may not be for a little while until I see any ranking/traffic increases.

However, I added an annotation in my Google Analytics account (see screenshot below) to reflect the date where I started making these website speed improvements.

I will most likely do a follow up blog post in the coming months, to report on any progress I am seeing as a result of improving this metric on my site.

Now let’s take a quick before and after look at my website speed statistics.

The website I recommend using to check your the overall speed of your website is GTmetrix.

It’s free and they give you a really thorough analysis of what you need to work on to speed up your site.

Website Speed (Before) – 5.9 Seconds

As you can see, my website speed prior to making any adjustments was at 5.9 seconds (fully loaded time).

It didn’t start off that slow, but overtime with the more I was working on my website, adding plugins etc., it started to get a bit sluggish.

I remember loading my home page a few weeks ago, waiting patiently and saying “Okay, it’s definitely time to put website speed at the top of my priority list!”.

As an SEO specialist I know investing my time in areas such as website loading speed will pay off big over the long-term.

Now let’s take a look at my website speed after I made some tweaks/adjustments (don’t worry, I’ll explain exactly what I did to make my website faster).

Website Speed (After) – 2.9 Seconds

My website speed after making some necessary improvements is now 2.9 seconds (fully loaded time).

When comparing my “before” screenshot to my “after” screenshot, you can see that I improved my website speed by 3 total seconds!

That’s honestly a really good start and my website loads much more smoothly and fluently now.

3 seconds makes a huge difference and I’m expecting to see some search engine ranking increases due to this moving forward.

However, this is an on-going effort in order to maintain and even improve my website speed further down the road.

Let’s get into the steps I took to see a 3 second overall improvement in website speed on my WordPress blog.

How Did I Improve My Website Speed In WordPress By 3 Seconds?

It wasn’t one main thing that attributed to my website speed improvements but a handful of adjustments I made after doing some deeper research.

1.) Got Rid of Unnecessary Plugins:

• I ditched all plugins on my WordPress site that I wasn’t using and ones that were really making my website slower. First, I deleted all of my “inactive” plugins that were just sitting there collecting virtual dust. Next, I deleted plugins that were indeed active but that I was barely using or that served very little purpose. For example, Jetpack was an active plugin that was making my WordPress site super slow (I didn’t realize until digging deeper) and I was barely even using it. Once I deleted this plugin alone, I saw an immediate improvement in loading speed when testing my site again in GTmetrix.
• My advice to you here is to really clean up your plugins within WordPress and delete any that you are not using. This means delete them completely and not just set them to inactive. I think I ended up deleting 8-10 plugins on my WordPress website in total.

2.) Switched My Caching Plugin to WP Rocket:

• Originally I was using W3 Total Cache plugin, but after reading a few articles from resources that really know the subject of website speed, I soon found out that WP Rocket is the best caching plugin…and especially when it comes to improving your website speed. If you have a single site, you can get access to the plugin for only $49 for the entire year. A steal of a deal in my opinion. This dramatically helped with my site speed and every blog post I write now, I have various optimization options that I can check off (see screenshot below). This is after configuring WP Rocket in the proper way.

3.) Downloaded a Plugin Called WP Optimize:

• This is a simple little plugin that cleans out a lot of unnecessary junk within your WordPress site and keeps your database fast and efficient. It automatically optimizes your WordPress database by cleaning out post revisions, auto-draft posts, trashed posts, spam and trashed comments and much more.

4.) Compressed/Optimized all Images Using a Plugin Called Smush:

• This plugin has really helped improve my WordPress website speed, especially since I’m a blogger and have tons of images uploaded on my website. Smush resizes, optimizes and compresses all of your images with their plugin. Large image files can really slow down a website and this plugin is a quick and easy solution to help optimize your media in the most efficient way possible.

The website speed optimization steps above were the main areas I focused on this last round.

In another 1-2 months, I will re-visit my website speed once again to see where more improvements can be made.

I hope this was a helpful guide and know that even implementing one or two of these steps could really help your website speed.

Remember that this and SEO in general is an on-going effort and will be something that you need to continuously revisit.

Stay persistent, track your progress and remain patient!