What Is Guest Posting? Powerful Link Building Tips

By far one of the most powerful, yet underrated SEO strategies out there is guest posting.

In this blog article we will uncover exactly what guest posting is and what the overall process consists of.

However, I recommend implementing this strategy only after all of your initial on-site SEO is complete (Title Tags, Meta Descriptions, H1 Tags, Image ALT Tags, Copy Optimization/Internal Linking etc.).

Guest posting is a killer technique for generating high-quality backlinks, increasing your search engine rankings and driving more organic traffic to your website.

What Is Guest Posting?

Guest posting is essentially researching relevant websites/blogs in your niche and reaching out to them to see if they are accepting article submissions.

You would generally pitch these websites a few blog topic ideas in your first email.

If one of your topics gets the approval, you would then write up your guest post with your URL either within the article itself or in your author bio.

BOOM!

You just created yourself a powerful backlink.

Finding Guest Post Opportunities:

Now there are many different strategies to find websites/blogs that are accepting guest posts but for the purpose of this article I will highlight one in particular that I’ve seen a lot of success with.

1.) Use this search query in Google: “write for us” + “keyword”

You wouldn’t believe how many guest post articles I’ve gotten published using this simple technique.

So for example, if you’re in the weight loss niche you can simply try things like “write for us” + “fitness” or “write for us” + “weight loss” or “write for us” + “nutrition”.

Many websites that offer guest posting have a “write for us” page which is why this query works so well.

You can also try the following search queries:

• “contribute” + “keyword”
• “guest post” + “keyword”
• “writers” + “keyword”

Domain Authority:

Now it’s important you target websites with a domain authority of at least 15 or higher (although this could vary depending on your website).

You can check a website’s domain authority with tools like MOZ or other free alternatives out there.

I recommend creating a list of about 20-40 potential link building opportunities at a time (preferably once a month if you are serious about this).

And then plugging it into an excel file to stay organized, like the one in the screenshot below:

You can add the URL, DA (domain authority), opportunity, contact name/email etc.

I then like to mark the websites I’ve already reached out to in yellow, so it’s easier to keep track going forward.

Guest Posting Email Outreach Template:

The outreach process is the easy part.

Really all you have to do is come up with a template that pitches a few topics.

Something like….

“Hey there,

I really enjoy the articles on your website.  I’m reaching out to see if you’d be interested in a guest post on one of the topics below.  I believe it would be of great interest to your readers.

Would you consider any of these topics for your blog?

Topic 1

(brief description)

Topic 2

(brief description)

Topic 3

(brief description)

Kind regards,

Your name”

It’s really that simple….once you start getting the hang of the link building/guest posting process, you really should start to see positive movement in search engine rankings and eventually organic traffic overtime.

If you liked this article, please let me know in the comments section.

Now get out there and start guest posting!