What Is Guest Posting? Powerful Link Building Tips
By far one of the most powerful, yet underrated SEO strategies out there is guest posting.
Now you may be wondering what guest posting consists of, which we will uncover briefly in this blog post.
However I recommend implementing this strategy only after all of your initial on-site SEO is complete (Title Tags, Meta Descriptions, H1 Tags, Image ALT Tags, Copy Optimization/Internal Linking etc.).
What Is Guest Posting?
Now if you’re still with me, we are about to uncover my all-time favorite technique for generating high-quality backlinks, skyrocketing search rankings and increasing organic traffic like you never thought possible.
Guest Posting is essentially researching relevant blogs in your niche and reaching out to them to see if they are accepting guest posts, where you would pitch them a few article topic ideas.
If one of your topics gets the approval, you would then write up your guest post with your website link either within the article or in your author bio…BOOM! You just created yourself a powerful backlink.
Finding Guest Post Opportunities:
Now there are many different strategies to find websites/blogs that are accepting guest posts but for the purpose of this post I will highlight one in particular that I’ve seen massive success with.
1.) Use this search query in Google: “write for us” + “keyword”
You wouldn’t believe how many guest post articles I’ve gotten published using this simple technique.
So for example, if you’re in the weight loss niche you can simply try things like “write for us” + “fitness” or “write for us” + “weight loss” or “write for us” + “nutrition”.
Many websites that offer guest posting have a “write for us” page which is why this query works so well.
You can also try the following search queries:
- “contribute” + “keyword”
- “guest post” + “keyword”
- “writers” + “keyword”
Now it’s important you target websites with a domain authority of at least 15 or higher (although this could vary depending on your website).
You can check a website’s domain authority with tools like MOZ or other free alternatives out there.
I recommend creating a list of about 20-40 potential link building opportunities at a time (preferably once a month if you are serious about this).
And then plugging it into an excel file to stay organized, like the one in the screenshot below:
You can add the URL, DA (domain authority), opportunity, contact name/email etc.
I then like to mark the websites I’ve already reached out to in yellow, so it’s easier to keep track going forward.
Guest Posting Outreach:
The outreach process is the easy part.
Really all you have to do is come up with a template that pitches a few topics.
I really enjoy the articles on your website. I’m reaching out to see if you’d be interested in a guest post on one of the topics below. I believe it would be of great interest to your readers.
Would you consider any of these topics for your blog?
It’s really that simple….once you start getting the hang of the link building/guest posting process you are going to be amazed at the positive movement you see in search rankings and eventually organic traffic.
If you liked this article, please let me know in the comments section.
Now get out there and start guest posting!