Category: Graphic Design

1.) Produce Visual Blog Content

Content marketing is one of the most powerful ways to position yourself as a thought leader. And, to take your content to the next level, you need to enrich it with unique visuals. For starters, hire a graphic designer or an agency that would boost your textual content, such as whitepapers, case studies, articles, or ultimate guides, with high-quality images, animations, and charts. Creating visual content, like infographics, will help you present your data in an engaging and easy-to-digest way.

If you’re hiring an in-house content marketing team, there is a bunch of visual content tools they can use, including Boomerang for animations, Venngage for infographics, Meme Generator for memes, and so forth.

2.) Create Authentic Social Media Graphics

3.) Boost Printed Materials with Authentic Visuals

With the expansion of the digital ecosystem, traditional marketing is often considered a thing of the past. However, that’s not entirely true. Research says that 60% of customers prefer offline word-of-mouth marketing over online one. There are still numerous forms of print materials that engage customers, including brochures, catalogs, direct mail, flyers, booklets, postcards, and so forth. You just need to design them properly.

For starters, focus on your brand identity. Use your colors, fonts, and logos consistently. Second, invest in your print material’s visual appeal. It takes 8 seconds to grab your recipients’ attention, so use lots of white space and make your design powerful, sentences clear, and fonts legible.

A perfect example of how compelling print materials can help you squeeze the maximum of possibilities out of your marketing strategy is Synthesis Quatro, an architectural studio. They worked with Infostarters on creating minimalist, but powerful brochure design to present their innovative projects.

4.) Design a Powerful Logo

When I say Pepsi, Apple, or KFC, the first thing that crosses your mind is their logo. A logo is a major branding element, having a huge impact on your customers’ perceptions and brand. Precisely because of that, you need to design it wisely. Before hiring a graphic designer, define your brand’s identity and choose the logo style that reflects it properly. For example, should it be retro, minimalist, fun, classic, or handcrafted?

Next, pick the right color style. Will you choose pictorial logos, monogram logo, or maybe abstract ones? What color scheme will you use? Talk to your graphic designer and inform them about your company culture and needs so they can align them with your logo design.

5.) Improve Website Design

Your website design can improve user engagement and conversions. It engages customers and inspires them to stay longer. Above all, it gains their trust and determines whether they will convert. Statistics back me up on that. Namely, 94% of all first impressions on websites are design-related, while 38% of users will stop visiting a website if its design is unattractive.

Pick complementary colors, typography, and logo designs. Once you choose them, use them consistently across all website pages. You could also create unique illustrations for different website features to grab visitors’ attention and help them understand your site’s unique features and opportunities.

6.) Personalize Email Marketing Templates

Email marketing is still a powerful way to increase brand awareness and build stronger relationships with customers. That’s why your email newsletters need to be unique and consistent. You could hire a graphic designer to create on-brand newsletters or use email design tools. For example, with Bee Free Responsive Email Builder, you can create unique email newsletters, while Da Button Factory will help you create magnetic CTA buttons.

Sure, keep in mind that your emails are highly responsive. Use simple colors palettes, legible fonts, and catchy call-to-action buttons. Above all, resize your images. Make sure they fit smaller screens and that they load fast. Perform A/B tests constantly to see what tactics work for you. And, once you find the perfect design, use it consistently.

Over to You

Graphic design can improve your marketing strategy on multiple levels. The examples provided above only prove that it can be implemented to any aspect of your marketing strategy, be it online or offline. And, to use graphic design successfully, you first need to determine your brand’s key features, values, missions, and needs. Most importantly, ask yourself what emotions you want to evoke in customers.

Based on your data and priorities, choose the right design options and use them consistently across all marketing channels to build holistic brand perception. No matter if they receive your printed brochure, read your blog, browse your product pages, or land on your company’s social media profile, they should immediately memorize or recognize your brand.

Author Bio:

My name is Raul and I am editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. Please take a minute to connect with me on Twitter and Facebook.

How do you use graphic design to boost your company’s marketing?