SEO Marketing Tools That I Personally Use On A Regular Basis

The wonderful thing about search engine optimization (SEO), is that there are so many tools available at your fingertips to help you monitor and improve your overall SEO efforts.

SEO marketing tools are continuing to get more advanced, detailed and accurate, which can alleviate some of the complexity that comes with properly optimizing websites for search.

However, it’s important that you find the right mix of tools that aligns with your goals and your aspirations.

Below are the SEO tools that I personally use on a regular basis.

There are hundreds (if not thousands) of other powerful marketing tools to choose from online…if there are any

that you use, that are worth checking out, please feel free to leave them in the comments section below.

My Favorite SEO Marketing Tools (In No Particular Order)

1.) Screaming Frog– This is a unique SEO spider and website crawling tool where you are able to scrape out any website/URL to gain additional insight and analyze onsite SEO elements.  Screaming Frog is excellent for checking things like Title Tags, Meta Descriptions, H1 Tags, Image ALT Tags, 301 redirects, 404 errors, canonical tags and much more.  There are also more advanced reports you can pull as well. One of my favorites is identifying unnecessary redirect chains for websites that have too many redirects in place. Feel free to explore Screaming Frog more on your own, I would not be able to do my SEO work without it. Absolutely amazing tool.

2.) MOZ– MOZ is a powerful platform that allows you to keep track of your search engine rankings, monitor important crawl issues related to your website, analyze link metrics (backlinks, competitor backlinks) and much more. The team behind MOZ really knows what they’re doing when it comes to SEO, and the software they’ve built is extremely helpful whether you’re doing SEO for yourself or other companies. Being able to track your rankings effectively will ultimately help you increase your position in Google overtime as well as bring in more organic traffic. If you haven’t tried MOZ yet, you need to take it for a spin.

3.) Ahrefs.com– Ahrefs provides all the necessary tools any serious SEO specialist needs, including ranking insights, keyword data, in-depth backlink analysis, site auditor/crawl error data and much more. I find myself using Ahrefs more and more as time goes on and I especially take advantage of the comprehensive backlink features they have to offer. This is an incredibly robust SEO platform that can be very helpful in monitoring, maintaining and growing your or your client’s website.

4.) Serpfox– This is similar to MOZ but on a smaller scale (and does not track crawl errors). However the reason I added it here is 1.) because I use it for some of my smaller accounts and 2.) it is a great starting point for someone who is just getting into tracking their search rankings. Serpfox has packages starting at $10 per month and allows you to track your keyword phrases and pull ranking reports.  It’s a really solid little rank tracking tool, and perfect for someone who is just getting their feet wet in terms of SEO (and beyond).

5.) Google Search Console– It is highly recommended that Google Search Console is set up for every website you do SEO for. If Google gives you access to these tools for free, it’s a no-brianer to use them to collect data.  Google Search Console allows you to submit your XML sitemap to Google, gain more insight on organic traffic, monitor crawl errors, check your index status, disavow spammy backlinks, analyze your search appearance and a whole lot more. It is beyond valuable for any SEO specialist and provides the information you need for a better optimized website.

6.) Google Analytics– Another no-brainer is making sure Google Analytics is set up on your website.  This allows you to track all of your traffic data, including total traffic, organic traffic, referral traffic, direct traffic, page views, bounce rate, average time on page, conversions and about a million other metrics. Google Analytics is powerful in comparing traffic year-over-year and month-over-month traffic to see how your SEO campaign is performing. It is also a vital resource to identify what pages are driving the most traffic/conversions and which pages need some work. Every website need Google Analytics set up, regardless if you’re doing SEO or not. Take advantage of all the free information Google is giving us and utilize Google Analytics to take things to the next level.

Now I do use other SEO marketing tools in addition to what you see above, but these are the core ones I go to on a daily and weekly basis.

Actually a recent SEO tool I’ve been testing is called Seomator, which is a very useful website crawler and auditing tool to help improve the overall SEO of your website.

Everyone will have a somewhat different lineup in terms of SEO tools, so it’s always interesting to see the variation from person to person.

If you use different SEO tools that aren’t on this list, please leave them in the comments section below…this could really help anyone who is reading.

What SEO marketing tools do you use?

Are you a fan of any listed in this post?