Evan Hoeflich, Author at

How I Made $2,500 In One Day & From One Blog Post (From Only 3 Organic Visits)

September 9, 2018 Evan Hoeflich 2 comments

Disclaimer: The metrics described in this blog post are based off of my personal results. I am not stating that you will achieve the same results as I did.

Part of the reason why SEO is so powerful in my opinion is because it allows you to drive highly-targeted traffic to your website…and at no-cost.

It’s also a strategy that works for you once you have everything set up correctly…Meaning that traffic can flood into your website everyday, while you’re sleeping, eating, away from your computer etc…(Of course you need to keep producing content on your website but I’m talking about articles that are already published/optimized properly).

This provides a lot of time freedom and is one of the biggest reasons why I love SEO as much as I do.

The problem I see however, is that many people do not diversify their efforts enough when it comes to targeting the right keywords to rank for.

Today I want to go over a specific example from my blog that will help explain this in a bit more detail.

How I Made $2,500 In One Day & From One Blog Post

The other day, I received a $2,500 affiliate commission with only 3 organic visits to a particular blog post.

Again, only 3 organic visits.

The reason I am telling you this is not to brag or boast but to really drive home a specific point.

Too many people when they get involved with SEO try to target only keywords that have thousands and thousands of monthly search volume.

The “home run” keywords I like to call them.

Now I am absotuely not against targeting some of these keywords in your efforts (I do so myself), but you cannot base your whole SEO strategy around this.

One reason being that you may not be able to rank highly in Google for many of these competitive terms and another reason is that a lot of these keywords are too broad in scope to begin with.

The blog post I made the $2,500 commission from is targeting a keyword that has only 50 searches per month.

Yes, that’s 50 searches per month.

Now you might be thinking…what a waste of time!

Well, it’s obviously not a waste of time and the reason being is because the traffic I’m generating from this blog article is highly targeted.

As you can tell, I converted a high-ticket commission from only 3 organic visits that day.

It doesn’t get much more laser-targeted than that.

Now unfortunately, I cannot show you the particular blog post I made this commission from as that would give away my keyword phrase.

But it’s important to really understand the message behind this.

Some of my best performing blogs are articles targeting long-tail keywords that have very modest search volume.

I’m talking anywhere from 50-500 searches per month.

These are very specific phrases that are easier to rank for and drive traffic that produces results.

Also, if you keep stacking these keywords/blog posts up overtime…this ultimately could lead to thousands of searches per month for your website but in a much more diversified manner.

If you were to lose rankings for a blog post in this example, it wouldn’t be as big of a deal compared to losing rankings for a “home run” keyword that drives all of the traffic to your website.

The reason being is that you’re much more diversified targeting a large collection of these longer-tail type terms.

Does this make sense?

Conclusion

To sum everything up, don’t just go after high search volume keyword phrases. Diversify your efforts by targeting more long-tail type keywords which will give you a better shot of ranking within the search engines. Stack these types of keywords/blog posts up over time and naturally your organic traffic will increase!

What types of keywords are you targeting?

Blogging

Blogging Report (August 2018) – Core Google Algorithm Update Hit In August

September 3, 2018 Evan Hoeflich Leave a comment

Blogging Report (August 2018)

In August, there was a Core Google Algorithm Update that affected a large amount of people and shook up their traffic/rankings quite a bit.

Now Google does these core updates throughout the year, but this particular one that rolled out around August 1, 2018 seemed to have more of an impact than others.

With that being said, as with all Google algorithm updates, it’s good to keep them on your radar but not to panic.

Google even said that there is no “fix” to this one if you were affected.

So keep producing quality content, building quality backlinks and ensuring your website is user/mobile friendly.

I saw slight fluctuation myself in terms of organic traffic and search engine rankings when comparing month-over-month but nothing drastic.

See screenshot below to see what I’m talking about:

Organic traffic for August 2018 came in at 135 search visits compared to 168 search visits in July 2018.

However, comparing month-over-month isn’t what I generally look at when analyzing my data.

A better metric is to compare year-over-year to really see how your website is doing over a full 365 days.

Which we’ll get into below.

Organic Traffic (August 2018)- 135 Visits

For the month of August, organic traffic came in at 135 search visits.

August was an excellent month for content generation as I was able to publish 10 blog posts to my website!

A few of these were guest posts, mixed in with my own articles as well.

My goal is to publish 4-8 articles every single month and this was by far one of my best months in terms of content generation.

As I said above, comparing month-over-month, my organic traffic was down slightly, but now let’s take a look at year-over-year data.

Year-Over-Year Organic Traffic Increases (August 2018 vs. August 2017)

I continue to see large year-over-year increases which I’ll continue to push for with the SEO work I have planned moving forward.

For starters, organic traffic is up 365% when comparing year-over-year (135 vs. 29).

The two charts above reveal quite a bit.

This type of growth keeps me motivated to push ever harder than I have in the past, especially since SEO and blogging can take a little while to start building momentum.

The second chart dives in a little deeper and shows the daily plot points from August 2018 (blue line) and August 2017 (orange line).

Overall I’m very happy with these results even though I saw a little fluctuation (month-over-month) due to the core google algorithm update.

Strategy & Next Steps For September 2018

Now that summer in Connecticut is winding down, I really plan to ramp things up starting in September.

Let’s take a look at some of my next steps below.

1.) Publish 4-8 Blog Posts: I’ve been very consistent with my content generation the past year which is partially why I’m seeing the year-over-year growth in traffic lately. To continue building upon this, I plan on publishing 4-8 blog posts to my website in September. Remember, this is always high-quality content for my readers which gives me a better chance of ranking in the search engines.

2.) Link Building: I know it’s boring that this is always on my list but it’s crucial in any successful SEO campaign that you are doing consistent link building. I had a handful of really quality links built last month, and plan to acquire 3-5 more in September. Boy does this help with search engine rankings!

3.) Set Up New Funnel: I’m setting up a new funnel for my blog which will be a bit more robust than my current one and offer some very high-quality training. I have already started it at the time of writing this, but am hoping to be mostly finished by the end of September. You constantly have to be adapting and improving your website if you want to grow in this space.

That pretty much wraps it up, short and sweet this month.

If you’re reading this and haven’t started your blog yet, I reccomend you take a look here.

If you already have a website but are looking to generate more results, send me a message here so we can chat!

I also recorded a video for this blogging report here.

How is your website traffic looking?

Did the core google algorithm update affect you?

Below is the video version of this blog post:

Blogging Reports

9 Game-Changing Tips For a More Successful Blog

August 27, 2018 Evan Hoeflich Leave a comment

Today, everyone seems to have their own blog. But why do we actually blog? What is it that we want to achieve through blogging?

If you’re reading this and have yet to start a blog, check out my post here.

Some people use their blog to become famous and well-known, others to make money. Some just want to inform and educate, and some do it because they think it’s fun to put pictures of themselves and what they eat. Some blog just for the fun of it, and others just use their blog as their online diary.

Regardless of your end goal, it would be a good idea to implement a few specific strategies to make your blog stand out from others and cut through the noise.

This is the first step to gaining traction and becoming a successful blogger.

If you think this sounds interesting and like something you want to do, carry on reading, because in this article, we will be sharing a list of 15 tips you can use to build an authority blog that your readers and search engines will love.

1. Change From the Default Theme

The default WordPress theme isn’t ideal if you want your blog to stand out to your visitors. There are simply too many blogs out there that keep the default theme for their website, which is a big mistake. Do not be one of them. Your blog won’t make nearly as much of an impact with the default theme. With WordPress you can easily change your theme by going going to “Appearance” then “Themes” and then “Add New”. Try to pick a theme that’s engaging, yet easy on the eyes. You also want to make sure it’s SEO friendly.

2. Select a Comfortable Color Scheme

In order for your visitors to not bounce off your website, and to come back to your blog, they can’t be turned off by your colors or layout. For example, a black blog with white text might work great for photos, but not for reading long articles. At the same time, lime green in combination with the bright pink might not be the best idea either. Use a color that is easy on the eyes for your visitors. For example, having a white background on your posts and black text is very clear and easy to read. Mix in a few solid colors (like black, blue, green etc.) in the navigation area to give your blog a solid color foundation. Another tip is to visit your favorite websites and analyze how they are utilizing colors. This can be a great way to get additional ideas.

3. Create Killer Content

One of the most important steps to any successful blog is to create valuable content that people will love to read, share and comment on. It’s also important to create content so the search engines will find you as well. This means doing keyword research, making your posts at least 500 words long, optimizing your content, meta tags and building quality backlinks to you specific posts.

Use headings withing your posts like <h1>, <h2> and <h3> tags, bullet-points, and short sentences or paragraphs. This will break up the text and make your content more easily digestible.

Also, don’t forget to put some pictures in your blog posts. Not only are images appealing to the eye, but they can also be used to help drive home your message and explain what you mean. Humans are visual creatures, so many people tend to resonate much better with images rather than text. This is why using high-quality images is a great way to keep the readers’ attention and keep them glued to your blog.

4. Publish Regularly

In order to continue to increase your blog traffic and keep your readers engaged, you must publish consistent and quality content. At the very least, you should publish one blog post per week. The bloggers that do less than this (say only one blog post per month) will not look as relevant in the eyes of Google and will also disappoint their readers who are looking for more content. You’ll want to get into a flow of consistent content generation and it’s also a good strategy to pre-schedule your posts so you always stay ahead with your content calendar.

5. Related Posts

If a visitor patiently reads an entire post and reaches the end, they may be looking for another article of yours to browse. If you do not provide them with additional articles to read, there is a high chance that the visitor will leave your website (resulting in a higher overall bounce rate).

A good strategy to keep visitors on your blog and navigating from blog post to blog post is through “related posts”. Related posts are exactly how they sound- They’re relevant posts based off of the current article a person is reading that are placed at the bottom of a given blog post. If the visitor has already read a post, there is a great chance that she/he is interested in more things you have to say. YARPP – Yet Another Related Post Plugin is a simple and good option to use for this method.

6. Provide the Opportunity for RSS Feeds and Subscriptions

Many visitors have dozens of blogs that they follow, which sometimes makes it difficult to frequent back to them all. These people often choose to read the blogs through an RSS reader either on the computer or through a mobile phone. Then they can instantly see if you published new content without having to constantly visit your website. This is why you want to give them the opportunity to subscribe to new posts from your blog through an RSS feed and/or also by e-mail. WordPress has a standard RSS feed, but you can also use tools such as FeedBurner. This will give you statistics about your subscribers and other insightful analytics.

7. Have Social Sharing Buttons

This is a no-brainer with how much time people spend on social media today. Help your visitors share your content through social sharing buttons. This is a great way to drive more traffic to your blog and also has the potential to make a particular post go viral if it gets shared enough. You should always be encouraging your readers to share your blog posts via social media so that you can attract fresh visitors to your blog.

8. Use Google Search Console

If you do not already have a Google Account, create one. Then make sure to set up your Google Search Console property. By adding your website to Google Search Console and verifying ownership, you can upload an XML sitemap of your site, which acts as a roadmap and makes it easier for Google to index your entire blog. This will also notify Google when you post new articles. If you use the Yoast SEO plugin, then an XML sitemap will be automatically generated for you.

Within Google Search Console you can also look into keyword data to see what visitors are searching and clicking on to get to your website, crawl errors, indexing issues, HTML improvements and a whole lot more. Having your site verified with Google Search Console is a must for every blogger that wants to be successful (and especially from an SEO perspective).

9. Study your Stats on Google Analytics

By registering your blog on Google Analytics, you can get valuable information about your website traffic. You can analyze metrics such as total traffic, organic traffic, new visitors (from search), returning visitors (from search), referral traffic, direct traffic, technology used, demographics, conversion points and much more. This information is essential to to track as it will help you make improvements and adjustments where necessary for even more growth down the road.

Author Bio

Jens is the editor-in-chief and co-founder of Veloce International marketing blog and the influencer marketing directory Veloce Network. He is a social media and marketing nut, sharing his passion for online marketing and business in his articles.

Are you currently using any of these tips?

Blogging

Blog Consulting & Coaching Services – Personal Blog Coaching Program

August 26, 2018 Evan Hoeflich 4 comments

Due to high demand of my blog coaching services, I no longer offer a free 30-minute consultation. Instead, please scroll down and go right to my “What Pricing & Blog Coaching Packages Do I Offer?” section to place your order and book your first call with me. Any questions while reading this page, I’m more than happy to help. I look forward to working with you!

I have decided to open up my availability to offer blog consulting and coaching services to those in need and interested.

One of the most common trends I see in the blogging world is people setting up a website, blogging for about 2-3 months and then completely giving up on it.

I believe a big reason for this is because they do not have the right guidance, leadership and training to help steer them in the right direction.

They do not know how to drive targeted traffic, they do not know how to properly implement SEO strategies and they do not know how to monetize their blog in the most effective way.

I used to just specifically offer SEO consulting but I noticed there was a major need for general blogging coaching with the current “drop-out” rate I see with bloggers today.

So here we are!

I am thrilled to be able to help interested individuals better understand the basics of blogging and also how to dramatically grow/expand their readership as well.

What Do You Get With My Personal Blog Coaching Services

Below, I list out what you can expect to receive when you are a blogging student of mine.

Let me first make clear that my blogging program is completely flexible- meaning if you only want to schedule one-time coaching calls, that’s fine…or if you want to schedule recurring calls every month, that’s also fine. It all depends on where you currently stand and how much support you need.

With my blog consulting services, here’s what you can count on below.

An experienced blog coach who will understand and discuss your needs, goals and current blogging struggles.
If you haven’t created a blog yet, I will help you set it up and get it up and running quickly.
If you do currently have a blog, I will provide you with an initial benchmark analysis to see where your website stands and needs improvement.
Either one-time consultation calls or monthly recurring calls based on the level of support you need to get your blog and results moving in the right direction.
Help/support in setting up Google Analytics and Google Search Console.
Technical support and installation of the necessary plugins/tools for your blog.
A full SEO analysis of your blog including looking into meta tags, content, backlink portfolio, website architecture and more, to see where and how we can generate more organic traffic.
A customized strategy specific to your blog on how to increase its exposure, traffic, sales etc.
Insider tips/strategies that I personally use and have years of experience implementing.
Full access & support via email (evan.hoeflich@evanhoeflichmarketing.com) and/or Facebook on any questions or problems you have. Seriously I encourage my students to reach out to me.
Me as your coach, support system and teammate…This is a combined effort and you will not be in this alone!

Sometimes you need a push in the right direction, extra motivation to not give up and advanced strategies that come from an experienced mentor.

You do not have to go about this alone…

Teaching others about blogging, SEO and creating more freedom from the power of blogging is one of my passions.

If you’re at all interested, please use the contact form above so we can schedule a time to talk.

Alternatively, you can email me or call me via the contact information below. Please just make sure you state in your message that you’re interested in my “blog consulting & coaching services”.

With all that being said, if you read this far down that tells me you’re motivated to take your blog to the next level, so please don’t hesitate to reach out.

I look forward to hearing from you!

What Pricing & Blog Coaching Packages Do I Offer?

Please see below for my blog coaching packages. Select a blog package that works best for you and your current situation. I look forward to working with you soon!

Step #1) Select your package and make your purchase. You will have the option of paying via PayPal or Debit/Credit Card.

Step #2) After purchasing, you will then be redirected to a simple page where you can schedule your first coaching session with me. Once I have you booked, I will send you a private Zoom link we’ll use for our session together.

STARTER Package

$159

1 Coaching Call @ $159/hour

1 Coaching Call

($159 per 1 hour call)

Order Now!

BRONZE Package

$298

2 Coaching Calls @ $149/hour

2 Coaching Calls

($159, $149 per 1 hour call)

Order Now!

SILVER Package

$556

4 Coaching Calls @ $139/hour

4 Coaching Calls

$159, $149, $139 per 1 hour call

Order Now!

GOLD Package

$774

6 Coaching Calls @ $129/hour

6 Coaching Calls

$159, $149,$139 , $129 per 1 hour call

Order Now!

PLATINUM Package

$1,190

10 Coaching Calls @ $119/hour

10 Coaching Calls

$159, $149,$139 ,$129, $119 per 1 hour call

Order Now!

What are my clients saying?

Evan Hoeflich Marketing LLC

11 Deer Run Road, Wallingford

5.0 28 reviews

Jerry Yoo ★★★★★ 2 months ago
I've used many SEO agencies over the past 10 years for my 4 physiotherapy locations, and Evan's team has consistently produced year over year results since we started working with him 4 years ago. His acumen, problem-solving approach, … More and hands-on care have been invaluable for my practices.
If you're a healthcare business owner, in particular, Evan's team has a great handle on how to get your organic reach to make it worth your while. His expert team, which includes Nick for paid ads, Meghan for content, and Judy for website services, adds layers of support to help your SEO soar.
I would and have recommended Evan to many of my colleagues over the years and he has not disappointed (many of them have also written reviews below :)) !
Jessica Hanneman ★★★★★ 4 months ago
We had an excellent experience working with Evan Hoeflich Marketing LLC. The team was incredibly honest, responsive, and quick to communicate throughout the process. They provided valuable insights and were extremely helpful with the SEO … More tasks we needed assistance with. Their expertise and professionalism made a real difference, and we wouldn’t hesitate to recommend them to anyone looking for top-notch SEO support. Thank you, Evan and team, for your fantastic work!
Cassandra Sibilski ★★★★★ 5 months ago
Working with Evan, Meghan, and Judy has been great! All three of them were always so prompt in answering any questions that we had, and always willing to explain in depth what was going on! Would highly recommend working with them for your … More SEO and website needs!
A Google User ★★★★★ 5 months ago
Working with Evan, Meghan, and Judy has been great! All three of them were always so prompt in answering any questions that we had, and always willing to explain in depth what was going on! Would highly recommend working with them for your … More SEO and website needs!
Hannah Matheson ★★★★★ a year ago
Evan and his team have a tremendous asset to both our businesses since we started working with them. Their SEO services are top notch. We've seen a direct correlation with their work and prospects in our businesses. And they take the … More time to explain their work, teach us what they are doing in a way we can understand, and definitely have the skill and knowledge to get the jobs done and done well. Plus – they are easy to get in touch with, responsive, and have even helped us with other requests regarding our website. Definitely recommend!
Andrew Kenas ★★★★★ a year ago
I've been in business for 5 years and grew almost exclusively through in person events throughout the community. This was great, however my monthly revenue was up and down, up and down, depending on how many events I did and how successful … More they were. It also sucks asking my team to spend nights and weekends away from their families to host the events.
Then I was introduced to Evan and his team, and let me tell you it was one of the best business decisions i've ever made!!!! Our website is FINALLY getting the traction and organic leads we've been needing. Now, my business is BOOMING and we're less reliant on in-person events and almost getting more high quality leads than we can handle. I couldn't be more grateful for the amazing work they've done for us. If you're unsure on whether the investment is worth it – it 100% is! 10/10 recommend!!!
Natalie Bybee ★★★★★ a year ago
Evan was very responsive, flexible, and patiently explained the intricacies of SEO in order to get my business noticed. Really enjoyed working with him and his team!
Julie Gray ★★★★★ a year ago
Evan and his team are ultimate professionals. They have helped my SEO tremendously to drive traffic for my physical therapy/wellness practice. They are incredibly organized and communicate with you every step of the way. They are friendly … More and just a pure pleasure to work with!
Shannon Scholl ★★★★★ a year ago
I've been working with Evan and his incredibly professional and efficient team for 6 months and have seen a HUGE uptick in organic traffic. I'm so thankful for their expertise – it's made all the difference for my business!
mPower Physical Therapy ★★★★★ a year ago
Evan's Marketing company is a worlds difference from the last SEO company I worked with. The last SEO company I did not see any results. They were put off with me asking for a call to get an updated. I switched to Evan's Company … More and I could immediatley tell a difference. I get monthly reports, We can do monthly calls. There is a collaboration on content and next steps. And the best part is my SEO is gaining in numbers each month. We have over a 500% increase over last year! It is hard to find marketing companies you can trust and this one you can trust!
Mike Yasson ★★★★★ a year ago
I own a Physical Therapy business and have been working with Evan for almost 2 years now. To say his SEO work has transformed our business would be an understatement. When we first started working together, we were seeing almost no leads … More from google and then ones we did were very inconsistent. 2 years later and we are steadily getting new, qualified leads every month. He has a great team that has done an outstanding job speaking in our voice so that our content can continue to feel organic. Lastly the communication from him and his team has been outstanding, we sit down every month and he is able to show me what work is being done and where our current progress is at!
Ariela Freedman ★★★★★ 2 years ago
Evan has done an amazing job with SEO for my two businesses, and he's so easy to work with. I appreciate that Evan takes the time to explain what he's doing and gives me options along the way. He's so knowledgable about all … More kinds of things that I wouldn't think to ask about, and he's also completely approachable and down to earth. I can't recommend Evan enough — he's really great at what he does!
Jesse Lewis ★★★★★ 3 years ago
I'm the owner of a physical therapy practice in Washington DC and have had great success working with Evan. When we started together, we were getting less than 1 lead from Google searches per month. Now, 2 years later, we're getting … More over 20 leads per month due to Evan's SEO work combined with a Google ads strategy that he recommended as well. It has completely changed our business and we've grown much faster than anticipated in part due to the work he's done for us. Can't recommend him highly enough.
Lauren Sok ★★★★★ 3 years ago
I've been working with Evan and his team for nearly 2 years. I can't say enough about how great he has been to work with. The results we've seen overtime have drastically improved my leads. Every month he provides a detailed … More report outlining our progress and it continues to go up by 100% compared to the prior year. It's been one of the best investments I've made to drive more traffic my way. Evan is also a great communicator and his team writes content that perfectly speaks to my audience. If you are on the fence regarding SEO, don't hesitate. Evan will take care of everything and produce excellent results. Keep in mind that SEO is a long game so you'll have to stick with it for at least a year to note the impact. By year two mine has taken off!
Alex Aksanov ★★★★★ 3 years ago
It has been great working with Evan. His professionalism and expertise stand out from any other marketing company we have worked with before. He takes the time to go over all important details and provides great additional resources. I … More highly recommend working with Evan!
ITR Physical Therapy ★★★★★ 4 years ago
Evan and his team have been steadily helping me with my SEO for my website over the past year and we have seen a consistent steady increase in organic traffic. This was something that was sorely needed. He is easy to talk to and is always … More ready to explain what he is doing and why! I highly recommend Evan and his team!
Ted Bilodeau ★★★★★ 4 years ago
I am developing a website at partyhound.com, and I can't say enough great things about Evan. Not only did he help me to make the most of the SEO consulting time he gave me, but he always gave me extra time! He helped me to understand … More the basics of SEO, made it clear and simple for a novice such as myself, and has certainly given my website a chance to be found online. Well worth the money!!
j stx ★★★★★ 4 years ago
Evan meets and exceeds every expectation I had about approaching blogging. He meets you where you're at and guides you at a pace that's perfectly paired to your current understanding of blogging, SEO, writing tips, and more. … More He's patient, knowledgeable, direct, and I couldn't recommend him more!
Jill Johnson ★★★★★ 4 years ago
Evan has been wonderful to work with! He has helped me to take my business to a new level. He was willing to teach me so that I could handle things as they came up. Appreciate Evan's attention to detail and caring about getting my … More business to where I wanted it to be. I highly recommend working with Evan!
John Martin ★★★★★ 4 years ago
When we started our YouTube channel, Retirement Travelers, we knew we needed help. We found Evan through an internet search, and after working with him over the past year, it was truly one of the best decisions we made. Evan was patient … More in teaching us about SEO and the analytics of our website, as well as critical information we needed to know about YouTube. His encouragement, ideas, and suggestions have helped us to have a fantastic first year. We couldn’t have done it without him, and it was money well spent. Surely we could have learned it on our own, but why? He saved us countless hours of frustration and helped us channel our efforts in a direct path toward success. We highly recommend him!
Melissa Miller ★★★★★ 5 years ago
I found Evan after I had done some research for pro blog coaches. I really resonated with him as he meets your where you’re at in your business and critiques his lessons to what you need. He isn’t pushy and so available! I love how he always … More available via email and covers things from both a teaching stand point and where I am at in my business during our Zoom lessons. Even though I haven’t been able to pay for sessions in a few months I still consider him as my first coach. The feedback via email I am continuing to get is helping me so much!
Evan, thank you!!!

Questions? Please Fill Out the Form Below!

Blogging

4 Ecommerce Promotional Strategies That Drive Sales

August 24, 2018 Evan Hoeflich Leave a comment

4 Ecommerce Promotional Strategies That Drive Sales

Every ecommerce store on the market strives towards having more sales. In fact, sales are the number one business goal for any ecommerce business. However, it’s not easy to encourage online consumers to make a purchase. The main reason is that the online market is crowded with various businesses and different offers. That makes it difficult for businesses to stand out and it’s even more difficult for consumers to choose the right store to do business with.

That’s why it’s important to help customers make that choice by having unique and creative promotional strategies. Still, that’s easier said than done, mainly because ecommerce stores are looking for a long-term revenue increase and not just a one-time sales boost. In order to achieve that, you must have a good understanding of your target audience and their preferences, as well as their expectations and needs. Here are a few ecommerce promotional strategies that drive sales.

Offer discounts

Discounts have always been a powerful means of encouraging customers to make a purchase. It’s also a great way to boost your sales when you need it the most. Not only that, but you can leverage special discounts, such as coupons, to encourage your indecisive leads to make the desired action. You can also leverage personalization in your discounts to appeal directly to a specific group of consumers or individual customers.

In addition, coupons work well with your other promotional strategies. For instance, you can add coupons or discount codes to almost every marketing promotion, such as email, social media, direct mail and so on. It’s a good way to get customers interested in your offers and it’s also a great way to gain new customers, as well as inspire existing ones to conduct repeat business at your store.

Seasonal giveaways

Special seasonal events are a great way to engage with your customers. In the ecommerce business, not every lead will turn out to be a customer. However, that doesn’t mean you can’t take the opportunity to further nurture those leads until they decide to become customers. The holiday season, for example, is a good time to create special sales. Make a strong presentation of your offer that will communicate with your audience in a meaningful way, while being visually captivating. Consider teaming up with professionals, to create a unique design and to maintain the consistency of a branded message.

While informing your email subscribers about your seasonal sale, you can also send them some promotional products. That way, you’ll definitely gain their attention and even increase the odds of those leads making a purchase. Not only that, but you can implement the same strategy for your existing customers to encourage them to participate in your seasonal promotions. Having free giveaways is a good strategy to engage with customers and show them that you still care about them.

Cross-sell and up-sell

Ecommerce stores oftentimes have a wide variety of products made available for their customers to choose from. In most cases, your customers don’t have the time or the patience to browse through everything. In that case, you can implement a cross-sell strategy. The way it works is that you add recommended products that align with the customers’ purchase, in order to encourage more purchases. For example, if a customer bought a keyboard, you can also suggest a mouse and other peripheral hardware that goes along with the item.

Just make sure your cross-sell promotions are practical for your customers. If your cross-sell strategy isn’t working too well, you can also up-sell. In fact, the up-sell strategy can be 20 times more effective for ecommerce stores. Up-selling is offering customers a product superior to the one they’re willing to buy. However, the increase in price may be an issue, so make sure you explain to the customers why the recommended product is better and more beneficial for them.

Include a loyalty program

Loyalty programs are a great way to ensure customer engagement and loyalty, as well as to improve repeat business and boost your sales. As a matter of fact, existing customers oftentimes spend up to 67% more than new ones. What’s more, it’s around 6 to 7 times more expensive to acquire a new customer than it is to retain an existing one.

Not only that, but customers that are part of your loyalty program are more willing to promote your store further through referrals and personal word-of-mouth recommendations. Moreover, 91% of consumers read online reviews and 84% of them trust recommendations online as much as they trust recommendations from friends. Therefore, a loyalty program can be a great promotional strategy that will ensure that your sales continue to grow.

Developing a good promotional strategy that will yield considerable profits and boost sales isn’t easy. Not every approach works for all ecommerce stores equally. That’s why you must plan ahead and develop a strategy that will work out for both your business and your customers.

Author Bio:

Lauren Wiseman is an entrepreneur, currently based in Melbourne and a regular contributor to bizzmarkblog.com. She assists clients in growing their personal and professional brands in a fast-changing and demanding market environment. Covering finance and investment topics, Lauren strongly believes in holistic approach to business.

Do you currently have any of these ecommerce promotional strategies in place?

e-commerce

Should You Use Welcome Email Automation In Your Business?

August 22, 2018 Evan Hoeflich Leave a comment

How important is a welcome email really when it comes to email advertising? It may feel like an extra step that is a bit of a hit or miss in terms of necessity, but the reality is actually quite surprising. Even though it may seem like an unimportant step, the right welcome email can actually be effective in creating lasting, loyal customers in a way that costs virtually nothing on your part.

Where does a welcome email campaign actually get used? Typically, if you have some kind of subscription or membership service, a welcome email is sent out to “welcome” them to the party. The range of welcome emails is expansive. Some are simple confirmations that the signup is complete. Others are elaborate messages designed to promote further action or conversion.

In short, it is never a bad idea to have a welcome email if you have this type of service or any other way people can sign up as a member. While it is a safe bet to have this message, one area that people often struggle with is knowing whether to use an automated drip email sequence or not. Having to reply to every single signup by hand can be difficult and time-consuming, so the idea of automation is attractive from the start. But is it the best approach?

To help you with your email campaigns and to determine if you should be using welcome email automation, here are some of the pros and cons of this strategy.

Pros of Welcome Email Automation

It Saves Time

It is not difficult to see where the major benefit of welcome email automation really comes in. Just like anything else that can run automatically, a welcome email that is sent off on its own does not require any time or effort on your part. This means you can attend to other things after you have crafted the actual welcome message and have hit the “run” button.

Automated welcome emails usually work through online software supplied by a web host or dedicated messaging service. Because of this, you do not even have to waste your time installing and learning new software if you do not want to. Instead, these services typically make the process easy to craft a new message and send it on its way.

It Offers More Consistency

Let’s face it, not everyone can be a prolific writer 24/7. Even the best copywriters have their off days. If you have experienced the need to communicate to customers on a daily basis, you have probably learned that consistency is difficult when it comes to written communication. The benefit of an automated message is you only need to be good once. After that, the message will be sent to fresh eyes each time without any possibility of “being off.”

If you have hired someone else to do the writing for you, this can also help you save money while maintaining consistency. Writing a single message will always be less expensive than hiring someone to maintain that part of your customer communication. This will also give you time to consider the exact details of the message. What do you want to achieve? What is the tone? How should it sound to the reader?

Best of all, many of the online automated platforms allow you to customize the message with details (Disclosure: I get affiliate commissions for purchases made through the link above). You can change basic information like the recipient’s name or get more advanced with things like changing promotions and news. Much of these placeholders are automated as well, so you can set the program to change once and then forget about it later on.

Cons of Welcome Email Automation

There Is Less Personalization

Despite the convenience that automated welcome messages offer, there are drawbacks that make it unsuitable for certain businesses and situations. More than anything else, because it is automated, the welcome message will lose a sense of personalization. Even with the customization many services offer, there is no substitute for a genuine personalized email or message.

Readers are often good about telling whether a message is genuine or just an automated script. Quite often, the tone and content of the message is broader than something personalized would be. The lack of specific details other than the basics like a name are also a good giveaway. Even when you have a lot of customization, it can be easy to tell when placeholders are being used instead of the real deal.

What is the harm of this? It depends on the audience. Some readers are okay with automated scripts. They may even come to expect this type of content. Readers looking for a personal connection with a business, however, are less likely to be impressed. More importantly, they are also less likely to connect with the business. This can be harmful if you are wanting to build a positive relationship with your customers based on a more personal connection.

Conclusion

Choosing to Automate or Not

There is no concrete answer when it comes to whether you should or should not use automated welcome messages. It depends on your business, your customers and what you hope to achieve with the welcome message in the first place. Depending on these things, combined with the variety of possibility with automation, you will begin to see whether automation is appropriate or potentially effective for you or not.

The size of your business and customer base will be the most important thing to consider. If this welcome message is for a membership group or subscription list, the size of these things is important as well. In all cases, the smaller the business and number of people, the more personal things should be. The advantage of having a small presence and audience is you can take the time to personalize your welcome to any newcomer without resorting to a script.

If you have a large audience, however, it may be time to automate. Unless you have employees or the time to personalize these messages, you may find efforts to be overwhelming without automation. If this is the case, be sure you customize the message as much as possible, so you can retain the convenience and personalization a good welcome message can create. More than anything else, do not rely on just a single message without updating and customizing it.

Author Bio

Jim Rulison serves as the CEO for Media Loop LLC (formerly the National Center for Pain Inc). Jim oversees the day to day operations for all lead generation accounts, with a concentration in the healthcare industry. Before joining Media Loop, Jim was the CEO of PME Home Health and was the founder of one of the nation’s first virtual call centers. He lives in Rochester, New York area where he and his late wife raised their two children. Jim spends his free time with his family and enjoying cooking and his two dogs.

Are you currently using welcome email automation?

How have your results been?

Email Marketing

How To Set Up 301 Redirects In WordPress – Using A Simple Plugin

August 19, 2018 Evan Hoeflich Leave a comment

I’ve had a few questions recently about how to set up 301 redirects in WordPress, so I figured it was a good blog topic for today.

Now there’s multiple ways you can set up 301 redirects on your WordPress site, but the one I’m going to show you today is super simple.

But first let’s quickly go over why you would want to set up a 301 redirect on your website in the first place.

When To Use 301 Redirects?

There are a few instances where you would want to use a 301 redirect on your WordPress site.

Let’s go over a few of the most important reasons for this below.

404 Errors:

404 Errors are basically broken or dead links/pages on your website (see screenshot below as an example). What you would want to do in this situation is 301 redirect that broken link to the next most relevant page. This is an SEO best practice for two reasons. One, it will send visitors to a live page rather than them landing on a broken page and two it will pass the link equity from the original page to the 301 redirected page (assuming the original page had some authority and/or backlinks built to it). Correcting 404 errors using 301 redirects can be a quick win for webmasters and is something worth monitoring every month using tools like Google Search Console, MOZ, Screaming Frog and Ahrefs.

Duplicate Content:

In certain cases sometimes your website will contain duplicate content which can negatively affect your SEO. Pages that are too similar to each other can confuse Google on which one they should ultimately rank, which could result in de-indexing and drops in search rankings. Therefore you’d want to 301 redirect the duplicate page to the preferred page (alternatively you can use a canonical tag or write more unique content for the page). Duplicate content can also be caused by having multiple versions of a website. For example, if you have both an “http” and “https” version of your website, this can cause a mess of duplicate content issues which could wreak havoc on your search engine rankings. But simply 301 redirecting all “http” pages to “https” would solve this problem.

Newer/Better Version of a Page:

Sometimes you may want to use a 301 redirect in WordPress for an old blog post. Let’s say one of your blog posts is really outdated and irrelevant at this point and you recently wrote a more updated article on that particular topic. You may want to use a 301 redirect here. Not only will you send visitors to a fresher article, but you will also pass the link equity/authority to this new blog post.

How To Set Up 301 Redirects In WordPress

1.) First things first, login into your WordPress website.

2.) Then in the dashboard on the left hand side click “Plugins” and then “Add New”.

3.) Next in the search box, type in “301 Redirects”.

4.) Install the plugin named “Simple 301 Redirects”…Keep in mind that any of these WordPress plugins will most likely work just fine but this is the one that I personally use.

5.) Then make sure you hit “Activate”

6.) Once this is activated, on the left hand side again hover over “Settings” and then select “301 redirects”

7.) Where the two empty boxes are within the plugin is where you will set up a 301 redirect. The 404 error you will put in first (left box) and then the link you want to 301 redirect to will be second (right box). Make sure you only take the end of your URLs for this to work. For example, if my 404 error was from this URL http://evanhoeflichmarketing.com/nopage I’d just want to copy /nopage and paste it in the left box. Same goes for the 301 redirect. Note: To 301 redirect to your home page simply use / to make this happen. See below for a few examples of my 404 errors on the left and my 301 redirects on the right.

8.) Click “Save Changes” and test out your page(s) to ensure they’re 301 redirecting correctly.

It’s really as simple as that to set up 301 redirects in WordPress using a very basic plugin.

Of course there are other and more advanced ways of doing this, but I think this is great approach for most WordPress bloggers.

I also recorded a tutorial video on how to do this if you’d rather watch that..Please see below.

You can also subscribe to my YouTube channel here for additional blogging and SEO related tactics.

How to Make Your Content Highly Visible in a Highly Competitive Niche

August 17, 2018 Evan Hoeflich Leave a comment

Creating content today is not as simple and easy as writing articles 10 years ago.

Making sure your content stands out in a crowded, highly competitive market has become even more complicated and doubly hard. You have to pay attention to and incorporate a lot of key elements to ensure your post will be read by a large number of people including your target audience.

But whether you are a business content writer or blogger, there are techniques to help you create and promote content that stands out from the crowd and the competition.

Here are some of these tips and techniques:

1. Be original

A tried-and-tested strategy to get someone’s attention and to stand out from the crowd is to create unique, extraordinary content — it needs to be original in the truest sense of the word.

Although it can be hard to create original content today, you can start by researching for as much information as you can which can answer a lot of people’s questions. Next, draft your content around the details you gathered.

To make your content original, explain the information you collected as you understand it and using your own words. Let your personality shine through the content while making it as interesting and informative as possible.

2. Write 10x content

The 10x content concept does not exactly pertain to lengthy or long-form posts.

According to experts, the multiplier actually refers to the quality of the content and not on its length alone.

When you focus on originality in writing a post, you are off to a good start to creating 10x content. Originality is a key element of this type of content.

However, your post should also be able to evoke an emotional response among the readers. You also have to ensure that all readers will find the post reliable and useful. Lastly, it should have interesting images or visual patterns and excellent text structure to give readers an amazing user experience.

And to create comprehensive, informative and fascinating content, you can’t cram everything in a 300 or 400-word article. This means you have to create long-form posts but you have to make sure they are not full of fluff. Your post should provide in-depth, relevant, and valuable information from start to end.

3. Study your competition

To create content that stands out from the competition, you need to know what your competitors are doing and how they are doing it. Keep track of the different kinds of content they publish, the topics they touch on, and their frequency of posting.

While dissecting their published content, you should also take note of the length, social media mentions, the links it got, and the keywords used. Use all these details to create your own content. You can also use the information you gathered for updating old blog posts.

However, you have to make sure that the new content you create is a step up from what your competitor or competitors have already published. It should be more detailed, educational, and interesting. Most of all, it should be original.

4. Use the right channels

Another way you can ensure your content ranks high in a competitive niche is to select the right channels where you should publish and promote it.

Aside from publishing your content on your website, there are other content distribution platforms you have to use. These include microblogging and publishing sites such as Tumblr and Medium and social media platforms like LinkedIn. Each channel has its own target audience or followers.

You will have a good idea about which channels will work well for you by taking into account your target audience and the nature of the business you are writing the content for. You should also look at your competitors and find out where they publish their most popular content.

In addition, you have to be open to creating or rewriting content to make it more suitable for the channels where the majority of your target audience is on. For instance, if you want to publish an article on LinkedIn, you will need to adopt a more professional, formal tone. You have to come out as an industry expert as well.

5. Engage

Lastly, to ensure your content stays highly visible, you have to interact with your readers.

Whether they are commenting on a post on your website, on another blogging site, or on your social media accounts, take the time to reply to their comments. Even if they simply liked or shared your post, you won’t go wrong with showing your appreciation to them, too.

Although constantly monitoring your social media accounts may seem time-consuming, there are many benefits to doing so. You will know immediately what people are saying about your content, and whether or not they find it relevant. In addition, you can reply to their questions or address their concerns in a timely fashion.

And to make sure you leave a lasting impact on your audience, write personalized responses. By doing so, you let them know that there is a real person who created the content. You will also have more opportunities to highlight your content and your brand’s standout qualities from the competition.

Creating content that stands out and stays visible in a competitive niche requires a lot of research, creativity and perseverance. Although it may take you some time to find the right formula, keep at it. All your hard work will pay off in the long run.

Author Bio:

Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. He has over a decade’s experience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analytical annual reports, Hisham makes words work for you – so you can sell better, gain visibility, and give your brand a unique voice.

Let us know your thoughts!

Content Generation

Blogging Report (July 2018)- Busy Month But Steady Traffic Results

August 10, 2018 Evan Hoeflich 2 comments

Blogging Report (July 2018)

Welcome to another blogging report, this time for July 2018.

Let’s jump right into it…

July was a busy month for me.

I had to buy a new car (actually used but new to me) since mine completely broke down and wasn’t worth the money to fix it…This involved a dreaded DMV visit and the tasks that come along with that.

The car I bought was a used 2009 Honda Accord with 94K miles. Surprisingly, this is a big upgrade compared to what I was driving previously which was a 2004 Nissan Altima with high mileage.

I’m all about reliability and do not need a big nor fancy car. If you’ve read some of my other posts, like the one on minimalism, you know that I do not care much about material possessions.

Anyways, here’s a picture of my new (well it’s new to me) Honda below:

I also went on a mini vacation in July with my girlfriend to hit up the wineries in Long Island, NY.

We took a long weekend to sample and taste some of the best wines in the area. There’s close to 40 wineries within a 15-20 mile radius from each other and although we didn’t stop at everyone, we tried a whole bunch of them.

It was a really fun trip and definitely a location I would travel back to in the future.

Here’s a photo I took of one of my favorite wineries of the trip which was right on the water.

Kontokosta Winery – Long Island, NY

I also had a bunch of doctor appointments in July which I’ve been overdue on that made my month a bit more chaotic.

To top it off I had many plans/obligations with family and friends, a busy day job to take care of (doing SEO) and my various online projects that I run.

It’s safe to say that July was pretty jam packed for me.

Unfortunately I didn’t get as much work done on my blog as I would’ve liked to, but August is a new month.

So enough of me rambling, let’s get into the analytics.

Organic Traffic (July 2018)- 168 Visits

Organic traffic for July 2018 came in at 168 search visits, which is pretty consistent with the last few months.

As busy as I was in July, I was still able to publish 6 blog posts which is great.

2 posts were content that I produced, and 4 were guest posts from other contributors.

That’s an excellent benefit of accepting guest posts that I’m realizing as I’m writing this…I had enough content queued up where I really could have taken all of July off if I wanted to.

Just another reason why blogging is such an excellent business model.

What I would have loved to do more of though is link building.

In fact, I am planning on hitting link building really hard to finish out the end of the year.

Let’s take a look at my monthly traffic chart below:

Organic Traffic all-time (by Month)

So maybe a little bit of a plateau here since May came in at 170 organic search visits, June came in at 169 organic search visits and July now at 168 organic search visits.

However, since I’ve had a lot of SEO experience, I know that plateaus do indeed happen…even dips in organic traffic can happen as well.

Plateaus normally tell me that I need to push a bit harder in order to continue my growth.

For August, the plan is to take care of any crawl errors on my website (404 errors, unnecessary redirect chains etc.), publish at least 6 blog posts and acquire 2-4 fresh backlinks.

This will serve me well in the months to come.

One more note on this…The “plateau” I’m talking about here is when comparing month-over-month.

So it’s not the most accurate measure of organic growth.

Now we’re about to compare year-over-year which is a better benchmark to see how you’re site is doing organically overall.

And boy is this a different picture.

Year-Over-Year Organic Traffic Increases (July 2018 vs. July 2017)

Analyzing year-over-year data in Google Analytics is as simple as clicking the “Date” area in the upper right hand corner, ticking the “Compare to” box and selecting “Previous year”.

Let’s take a look at my year-over-year increases below:

The blue line represents this year’s data (July 2018) and the Orange line represents last year’s data (July 2017).

You can see that I was just trying to gain some traction at this time last year. But now with the work I put in, a steady flow of organic traffic is coming in daily.

Organic traffic is up 572% when comparing year-over-year.

A year-over-year increase of 572% in Organic Traffic is not too shabby if you ask me (168 visits vs. 25 visits).

I realize we’re dealing with small numbers here, but remember that I built this blog totally from scratch and it’s going to take a while to build up my domain authority for bigger traffic results.

With that being said, I’m very pleased with the growth I’m seeing thus far.

Strategy For August To Help Generate More Organic Traffic

August shouldn’t be as busy a month as July was which means I’ll be able to focus on moving the needle more as far as my blog goes.

What I plan to complete in August:

1.) Link Building: I am going to strive to build 2-4 natural and quality back links for my blog. More importantly, I am going to attempt to build these links from websites which have a domain authority of 40 or higher.

2.) YouTube: I plan on producing 1-2 videos in August of high-quality training on either SEO or blogging. Although this won’t really generate organic traffic to my blog, it can generate organic traffic to my YouTube videos, which can potentially drive more referral traffic to my blog.

3.) 6 New Blog Posts: In total in August, I’d like to have at least 6 new blog posts published to my website and at least half of them to come from me. At the time of writing this, I’m already up to 3 for this month!

4.) Address Crawl Errors: I noticed a few lingering crawl errors in my Google Search Console account and will be fixing those in August. Addressing issues like 404 errors, redirect chains, duplicate content etc. is an SEO best practice and can sometimes be a quick win.

As you can see, blogging in combination with SEO, definitely takes some time to see results, however once you gain some momentum it can really be exciting.

As my traffic increases, I have been noticing more comments on my blog, email subscribers and clicks to my links.

It’s exciting to see the progress of my journey when looking back over-time and makes me realize that all the hard work is worth it.

If this at all motivates you to start a blog of your own, take a look at my post here.

It will give you everything you need to get a blog up and running as quickly as possible.

That wraps it up for my July 2018 blogging report.

If you already have a blog, how are your results?

What strategies do you have in place to take things to the next level?

Check out the YouTube version of this blog post below:

Blogging Reports

How Amazing Blog Design Can Impact Reader Retention and Engagement

August 8, 2018 Evan Hoeflich Leave a comment

Content creation has become such a nuanced art form that even the most skillful of marketing gurus have a tough time balancing so many balls in the air, starting with reader engagement, over to traction and recognition, and then finally optimization so that Google ranks it high. In fact, as a growth-oriented business hell-bent on making an impact in the industry, you shouldn’t aim for anything less than the first spot on the first page of search engine results.

After all, if you publish anything less than stellar content on a regular basis, how do you expect to retain your audience or grow your following in the long run? But content is not all you should be worried about. There are numerous crucial factors that go into a powerful, engaging, and shareable blog site.

From written content to woo the audience with mesmerizing storytelling, to user-friendly design and beautiful photos, all the way to brand dissemination and content diversification, the road to long-term success is laden with opportunities. So let’s take advantage of them and give you the definitive roadmap to building an amazing blog design that will guarantee reader retention and engagement.

Stellar content reigns supreme

First things first, let’s help you nail the fine art of storytelling before moving on to different content types. In the online world, written content truly reigns supreme, as you can not only use brand stories and messages to engage your audience on a profound, emotional level, but also to rank higher than anyone else on Google and thus stay one step ahead of the competition at all times.

This means that your stories not only need to be better than everyone else’s, but that your content needs to be optimized with relevant keywords, photos and alt-tags to boost recognition and propel your website up the proverbial ladder. Keep in mind that while SEO is also crucial for your success, all the keywords in the world won’t be able to bring poor content from the abyss that is the second page of Google.

With that in mind, it’s imperative to focus on creating quality, immersive content that will keep your readers engaged throughout, guiding them on their journey to your checkout page. Remember, if there is no great storytelling to keep your visitors on your website, there is nothing to boost your conversion rates or elevate your standing in the industry.

Striking an emotional chord with imagery

There is always a way to make a great piece of content even better, and images do a wonderful job of enriching the written word and giving the entire article some meat, so to say. In fact, it’s a good idea to try and distance yourself from the notion of literary content being the only type of content for your website, and instead introduce numerous other content forms into your overall content marketing strategy.

This will help you diversify your offer and appeal to a wide array of audience types, and it will also make your content shareable across a myriad of social media platforms. However, if you’re mainly using stock photos for your website or social media, beware, this can be a double-edged sword. The key to recognition in any industry is uniqueness, and if your written content is unique, then there is no reason why your photos should be any different. Plus, stock photos can’t really portray your true brand identity the way original images can, so it’s always better to hire a professional photographer instead.

Creating an enthralling, user-friendly design

It should go without saying that your blog will only be as appealing and successful as its design, as the modern audience not only needs great content, but it also needs that content to be wrapped up in an aesthetic package. This means that your website not only has to wear the company colors and symbols, but that it should also boast a user-friendly design that will cut loading times and present a clean, clutter-free interface.

Take the Australian market, for instance, as a place where entrepreneurs and business leaders have taken the design concept to the next level. In the Land Down Under, agencies specializing in website development in Sydney and other entrepreneurial centers around the country aim to build user-friendly designs and integrate content to boost responsiveness, engagement, and retention. The key here lies in full integration – creating an immersive presentation that will grab the visitor’s attention, establish an emotional connection, and reel them in with relatable, beautiful content.

Tapping into a wealth of content possibilities

Content comes in many forms, and it would be a shame if your brand didn’t exploit the wealth of opportunities that come with content diversification. After all, every customer is unique, and while some enjoy a beautiful story to read over a cup of coffee, others like to relax with the sounds of an informative podcast. But that is just the tip of the iceberg.

In the pursuit of higher audience engagement and retention, you should be looking at all content possibilities out there, including images, videos, podcasts, infographics, quizzes, surveys, E-books, free courses and tutorials, and many, many more. If you invest in the creation of numerous types of content for your target audience to enjoy, you will not only prevent monotony from settling into your content strategy, but you will also be able to disseminate it across all relevant social media platforms, and the rest of the online universe.

Disseminating the brand across the web

So, you’ve made all this amazing content, you’ve optimized it for maximum engagement and SERP positioning, what now? How do people actually find out about your brand and the amazing stories that will change their lives? By sharing your content across relevant social media platforms and other authority websites in the industry. This way, your blog can become the top authority in the industry as well, and the go-to source of information the online audience will trust and love, so use the power of social media to leverage success.

A few parting words

Building an amazing blog that will grab the readers’ attention and keep them on your site is not an easy goal to achieve, especially when you take into account that every growth-oriented company in your niche is trying to achieve the same. Nevertheless, with these foolproof tips in mind, you will have no problem growing your brand recognition and elevating your blog to become the leading source of quality information in the online world.

Author Bio:

Want more posts like this? Let us know in the comments below!

Blogging

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