Author: Evan Hoeflich

Blogging Report (February 2020) – Organic Traffic Increase of 34.56%

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Blogging Report (February 2020)

Welcome to another blogging report, this time for February 2020.

Although February was a good month for my website, it will be interesting to see in the coming months how this trend plays out due to the Coronavirus.

I will not be surprised if my organic traffic slows a bit due to the pandemic we are currently facing and I think that is an important note to make in this particular blogging report.

If you also see a drop or decline in your organic traffic over the next couple of months, remember that it could be due to this issue.

On the flip side, some websites may actually see a surge in traffic depending on the niche they’re in or topics they’re writing about.

For example, a health and wellness blog may be highly visited in times like these and rightfully so.

I think another point to make is that many people are forced to stay home now due to the Coronavirus, meaning they are most likely consuming more content than they normally would.

This could also attribute to increases in traffic to your website.

Therefore, I really think it depends on the blog or website for what types of traffic fluctuations one may experience, whether that be positive or negative.

My advice in saying all of this is to keep producing high-quality content and potentially even ramp up your content generation efforts in times like these.

This is NOT the time to pull back.

Instead produce even more blog content, videos, social media posts etc. than you normally would to capitalize and grow in uncertain times.

Being able to generate extra income during difficult times is incredibly valuable and that’s why a blog in my opinion is one of the best side hustles someone can do from home.

With that being said, let’s get into this month’s data.

Organic Traffic (February 2020)- 292 Visits

Organic traffic for February 2020 came in at 292 visits.

This is actually my third highest month all-time and my long-term chart (which you’ll see below) is really showing a positive trend over the past few years.

Year-Over-Year Organic Traffic Increases (February 2020 vs. February 2019)

When comparing year-over-year, my organic traffic is up 34.56% (292 visits vs. 217 visits).

If we look at my long-term organic traffic chart below, we can really see the growth over the past few years and also the year-over-year comparisons.

My next goal is to consistently hit 300 targeted and organic visits each month, which I believe I can definitely acquire moving into the spring.

I already make a nice part-time income from the current traffic I am generating, and I’m making more revenue compared to last year as my blog traffic grows.

If I continue to increase my monthly flow of organic traffic, this will only result in more email subscribers, product sales, affiliate sales and coaching/consulting clients.

Screenshots from my Google Analytics account can be seen below:

Organic Traffic - February 2020 versus February 2019

Feb. 2020 versus Feb. 2019 (Longer-term chart)

YOY Increases - Feb. 2020 vs. Feb 2019

Feb. 2020 (blue) versus Feb. 2019 (orange) (plotted daily)

Next Steps & Blogging Goals

As stated above, the next goal for me is to consistently hit (month-in and month-out) 300 organic visitors per month. I’ve been able to hit the 200 organic visits mark consistently for the past 14 months, so I think this is an attainable goal as we move further into 2020. Below are a couple tasks I currently have in the works to help me get there.

1.) Finish Up 3 Guest Post Articles for Other Websites

I’m currently finishing up writing three guest post articles for other relevant websites in my niche. I’ve identified/reached out to a few really solid blogs who were interested in my content ideas, which in exchange will build me a handful of quality backlinks. Link building is a strategy I’ve been meaning to get back into the groove of. I have a good amount of keywords right on the cusp of ranking highly in Google, where they just need a little push with the help of quality backlinks. Once I get these three guest posts published and give it some time, I should see a direct improvement in organic rankings and traffic. If you’re interested in learning how to find and land guest post opportunities yourself, I recommend checking out my video here.

2.) Working on 4-5 Long-Form Style Articles for My Own Website

I’ve identified a few strong keywords with relatively low competition/difficulty that I am crafting long-form style content around. By this I mean I will be writing blog content that is 1,500 words or longer on a given subject. This type of comprehensive content tends to rank well in Google for me. Every blogger’s style is different, but I really like to take the time on certain posts to create a piece of writing that is detailed as well as valuable. I always strive for quality over quantity and this generally results in higher search engine rankings.

How was your February 2020?

That wraps it up for this month’s blogging report!

Again, stay patient in uncertain times like we are facing now and produce even more quality content than you normally would.

If you’d like to follow my progress moving forward, I recommend bookmarking this page here.

You may also want to subscribe to my YouTube channel for additional blogging tips, tricks and secrets.

Need additional help with your blog? Reach out to me here!

How was your February 2020?

Simple WordPress Plugin to Improve Overall Website Speed

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How to Increase Website Speed WordPress

I was inspired to write today’s post based on a recent coaching call I had with one of my clients.

Sometimes my best blog article ideas come from the questions and/or the situations I experience when working with different bloggers and companies.

Basically, my client Santanna was a fairly newer blogger and I noticed just from manually navigating her website that we needed to drastically improve the loading speed from page to page.

She had numerous high-quality images uploaded to her blog posts and pages which was great, but I had a hunch that this was part of the reason her website was so slow.

Most beginner bloggers do not realize that if your images are not compressed properly, it can negatively affect the website’s loading speed.

So the process we took with Santanna’s blog was as follows:

  1. I plugged her website into a free online tool that analyzes page speed and provides recommendations based on what can be improved. I like using GTmetrix (https://gtmetrix.com/) and/or Google’s PageSpeed Insights (https://developers.google.com/speed/pagespeed/insights/) for website speed tests. This generally only takes 30 seconds to a minute to run.
  2. GTmetrix confirmed my suspicion and let us know that Santanna’s blog images were not compressed/optimized for speed. It also revealed that her overall loading speed was right around 14 seconds, yikes!
  3. Next, I had Santanna install a very simple WordPress plugin call Smush which with a simple click of the mouse compressed all of her images and reduced their file sizes.
  4. We re-tested her website after the Smush process was complete and were pretty amazed to see that we shaved off over 10 seconds in loading time according to GTmetrix! This test showed her website speed now at 3 seconds compared to 14 seconds from the first test. And just from utilizing this one simple plugin.

Now there are many different ways to improve loading speed and every website will require a unique approach. In fact, I wrote an entire post on the steps I took to improve my own website speed here.

But starting with the images is a good first step for many bloggers to get things loading a bit quicker.

If you know that your images can use compressing/optimizing, follow the steps below to install Smush and run a before & after test using GTmetrix.

1.) First, Test Your Initial Website Speed (Before Test)

Again I recommend using GTmetrix or Google’s PageSpeed Insights to test your website speed.

Simply paste your URL into GTmetrix and hit “Test your site” (see screenshot below):

How to Speed Up WordPress Website

Next, let the tool run and analyze the data it provides. If your images need compressing you will most likely see a “C, D or F” rating next to “Optimize images” and an orange or red bar. The screenshot below reveals that my website images are well optimized already and compressed which is why you see a “B” rating and it showing green. You will also see a section for “Fully Loaded Time” in seconds, which is highlighted in the image below as well:

Improve WordPress Website Speed

 

This will be your “Before” test that you can use as a benchmark. At the end, you will want to compare this to your “After” test once you install the Smush plugin, which brings us to the next step.

2.) Next Install The Smush Plugin for WordPress

Now we will want to install the Smush plugin for your WordPress website.

  • To do this, make sure you’re logged into your WordPress dashboard and click “Plugins” in your left navigation menu and then “Add New”.
  • Next search for “Smush” and select “Install Now”.
  • Lastly, hit “Activate”.

Now find the Smush plugin that you downloaded in your left navigation. Smush will most likely take you through a quick setup process and all you need to do is select “BULK SMUSH NOW”. See screenshot below:

How to Speed Up WordPress Website with Plugin

Let the Smush process run and it’s as simple as that!

You images will now be compressed.

Now we are ready for our “After” test.

3.)Lastly, Re-Test Your Website Speed (After Test)

Now the final step is to re-test your website in GTmetrix to see if there’s been any improvements in speed and performance.

Follow the same exact process laid out in step #1 above.

Analyze both the “Fully Loaded Time” and “Optimize images” section to see if you notice any progress.

If your images were not compressed prior, this should really help improve your overall website speed!

Wrapping Up:

Website speed is an area that you should look into consistently. You will want to re-visit this on a monthly basis and make a high-priority. Not only does this help with overall user-experience, but it also can improve your SEO. Google would much rather rank a website that is fast loading compared to one that is sluggish to provide their users with the best possible experience. Also, it’s recommended to check into other ways that you can improve your WordPress website speed outside of just compressing/optimizing images. This is just one area of many that can help your pages and posts load faster.

If you’re a blogger looking for additional guidance and coaching, make sure you visit my page here!

Are you currently using Smush or a similar plugin?

Google’s BERT Update: What’s Changing for My Content?

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Google's BERT Update

This is a guest post written by Raunak Pandey.

Since the end of October 2019, the term “BERT” designates a new update from Google. On its blog, the undisputed leader of search engines, Google, described this update as “one of the greatest advances in the history of search”. Currently, one in 10 requests made in English in the United States is affected by this change in algorithm.

Since the BERT update, many crazy stories circulate on the net about its effects. But what is the real effect of BERT on search engine rankings? And what should website managers and operators do to optimize their content?

Here we have collected the most important information on the subject.

What does the BERT update mean?

BERT, Bidirectional Encoder Representations from Transformers, is the method used by Google for natural language processing. Simply put, BERT is an application of artificial intelligence. It is about teaching computers to understand and properly process information from natural language.

Long live the context

With this technology, Google can now better understand queries. BERT, in particular, allows the search engine to better understand the meaning of certain words by relating them to contextual terms and keywords. This applies, for example, to prepositions in requests. Thanks to BERT, Google now recognizes even better the exact context, even for the most complex queries, instead of just looking at individual words. The results obtained are therefore more targeted.

With this change in algorithm, Google is arming itself, among other things, to deal with the growing number of voice search requests. No question that they are growing. Market research company ComScore predicted that in 2020, at least half of all queries would be voice searches. Voice search differs from text search. Voice searches are often done in natural language, for example in the form of ‘Q’ questions or whole sentences. In addition, voice searches are generally much longer than conventional text searches.

The algorithm change was implemented during the week of October 21, 2019. A timetable for international deployment is still pending. According to Google, the BERT algorithm is already partially used in certain European countries, such as Germany or France.

Which search queries are affected by the BERT update?

BERT concerns above all the long-tail queries, the most complex, that is to say, queries consisting of several keywords. Concretely, it is above all a question of better evaluating the prepositions. Some SEO expert, explains: “Google, how much does a flight from Berlin to Rome cost? The search engine will be able to answer these questions better in the future, because understanding the words “from” and “to” will clearly show that it is precisely the direction of the flight that is at stake. In the past, such an understanding request was not possible.”

What are the consequences of the BERT update on SEO?

Many people wonder what are the consequences of BERT on SEO and how they can take into account the update to improve their website. The impact of the update had already been discussed in advance in various articles.

There has been particularly frequent discussion about how website operators should optimize their pages for long-tail queries, following the introduction of BERT.

Downgrades due to BERT? Unlikely!

Uncertainty about the update became even greater when an editor of the famous New York Times reported ranking losses on Twitter soon after the launch of BERT in the United States.

But according to John Mueller, an analyst at Google and webmaster of Google Trends, it is extremely unlikely that BERT is involved. Instead, Google said it made some basic updates soon after, which could be the reason for the new ranking. The expert recommends focusing on high-quality content rather than the technical aspects – and ignoring BERT in the optimization strategy.

Raunak Pandey, the co-founder of Maiden Stride, says, “BERT has no influence on the best possible strategies that have been recommended for years regarding Google. The update should have a rather weak impact on the visibility indices, but a positive impact on the qualified traffic.”

Some SEO experts said: “This update has nothing to do with indexing and understanding content – it should advance the interpretation of search queries. This is why you cannot immediately implement optimization measures.”

One thing is certain: with BERT, Google can better understand user queries and obtain more relevant results. With the update, the machine connects the user’s intention better than before with the content that is already available on the websites.

According to the unanimous opinion of experts, it is not really possible to optimize for BERT. Instead, the usual optimization methods continue to pay off. They focus on high-quality content. It is particularly important that this content is adapted to the expectations of the user.

Let’s clear up some of the myths circulating about BERT.

How to design good content with BERT in mind?

Danny Sullivan, an American Google employee, wrote on Twitter: “There is nothing to optimize with BERT and nothing to rethink for anyone. Our desire to reward qualitative content remains unchanged. This point is confirmed by other experts: “The emphasis should continue to be on high-quality texts. ”

To prepare for BERT, it suffices to remember the main characteristics of high-quality texts – and to pay attention to them. For example:

  • interesting and unique content
  • comprehensive treatment of the subject
  • the use of simple and unambiguous formulations
  • good structure
  • good formatting
  • of a correct language

Easily understandable information should also be an advantage with regard to BERT. In this context, you should not hesitate to consult the Google FAQ.

Website operators and SEO specialists, therefore, need not fear negative effects from BERT. At least, if they continue to focus on good content that takes into account the expectations of the user. Before planning your content, you should pay attention to the ‘Q’ questions and answer them as best as you can – whether on the website, in the blog or in the FAQ.

Natural language remains complex

The complexity of human language remains a challenge, even for search engines. But with BERT, Google has taken a big step in the right direction, with smart assistants like Alexa or the Apple Home Pod. The user can now rely on research formulated in natural language.

What are your thoughts on BERT?

 

Raunak Pandey

Author Bio:

Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the co-founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.

 

 

Learn How To Monetize Your Blog (Using These 14 Methods)

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How To Monetize Your Blog

This is a guest post written by Jeff Finder.

You might have heard or seen people who make a lot of money from their blogs. But is it really possible to make money from blogging?

Yes, if your blog gets a number of visitors a month it’s practically possible to monetize it and earn a nice income out of it.

The real hurdle is making money from a blog that does not receive a lot of visitors. When you are just starting out it can seem like one of the most frustrating and difficult tasks. With so much knowledge to apply and strategies to use, how can you even find the resources and time to do this?

In this post, you’ll learn how to monetize your blog and make money with 14 profitable and proven strategies.

1.) Start Affiliate Marketing

If you are wondering how you can monetize your blog, you should consider affiliate marketing. It’s perhaps one of the most common ways that website owners and bloggers make money. This method is good especially when you’ve just started out and you don’t have a service or product to sell.

With affiliate marketing, you promote the services and products of other businesses. All you need to do is to create quality content that is in line with what you are promoting. Every time someone buys a product through your affiliate link you earn some commission.

For instance, if you are running a fashion blog you can sell, footwear, fashion apparel, and sportswear. To start affiliate marketing you can begin by joining programs such as Amazon associates, ClickBank, Shareasale and Commission Junction.

LaptopCut.com is a good example. It’s a dedicated blog for laptops and they write in-depth laptop reviews and put affiliate links to Amazon to monetize. Best Laptops For Teachers for example is an article where they have done a round-up review of top 10 laptops ideal for teachers with an in-depth review and buying guide (and of course put amazon affiliate link).

2.) Try Email Marketing

Email marketing is one of the less expensive and most powerful ways to monetize your blog and make money. This method involves adding new subscribers to your email list.

By giving your subscribers a free gift you can get many visitors to subscribe to your blog. You can also do this by consistently creating quality content that drives people back to your site.

In order to be successful use some of the most popular email marketing platforms such as ConvertKit, AWeber, Mailchimp or infusionSoft. A good amount of money can be made by building a connection with your readers. With the help of email marketing, you can offer both affiliate and your own products through email.

3.) Use Google Adsense

Most people start a blog mostly for Google Adsense and Ads. This means Google Adsense is one of the most popular platforms around. There are two methods that you can use to make money through Google Adsense. These include:

  • Based on Clicks. Despite page views, if a visitor clicks on the ad you’ll earn some money. Depending on the ad this can be something to do with $0.01 to a couple of dollars.
  • Based on impressions. This generally depends on page views. For instance, for every 1000 page views, you can earn a certain amount of money.

4.) Sell Ad Space Directly

Although Google Adsense is quite simple to set up, the amount of money that you can earn is not much. With that said you might want to consider selling your ad space directly to the customers.

By doing this you get to set the price. Instead of getting paid only a small amount of cash, you can charge a flat rate for any ad to appear on your blog. This is not only easier but you can also earn some good money.

If you are looking for businesses willing to buy your ad space, just create an “Advertise Here” page on your blog where people can contact you for pricing information.

Since you’ll be responsible for everything, doing this is a little bit difficult. However, there are a number of tools online that you can use to make the process easier.

5.) Sell Ebooks

Making Ebooks of your services and goods is also another way to monetize your blog. Write an Ebook that explains the content on your blog. If you are teaching your users a new skill, then the Ebook is likely to give them value.

If you are committed and consistent there is a lot of money to be made from Ebooks.

6.) Accept Sponsored Posts

Accepting sponsored posts is a great strategy to make extra money from your blog. It is also a win because you will be receiving fresh and unique content to publish on your website without you having to write it.

If you have a consistent blogging schedule, great looking blog, and engaged visitors then companies will be willing to pay you a lot of money to get their content published. You can start by directly reaching out to brands, or simply create a “Write for Us” type of page.

Pro Tip: Any content that gets submitted to your website for publication should be checked with a plagiarism tool such as Copyscape. You do not want to publish a duplicate article as this could negatively affect your SEO.

7.) Make Money through Branded Merchandise

If you’ve developed a solid brand and following you may want to consider selling branded merchandise. Lots of people love to show their connection to a particular community by sporting branded merch. Some influences even use this as a way of monetizing their podcasts.

If you are looking to monetize your blog you can also do this. If your brand is not popular you may change this strategy and sell merchandise that’s relatable, funny and even helpful. The good thing is that you can do this without investing a lot of cash upfront.

8.) Get Paid Writing Reviews

Getting paid to write a review is almost the same as accepting sponsored posts. With this strategy, you can try out a product, write a review about it and then earn from the same.

The best thing is to write reviews of products that are related to your blog. For instance, if your blog niche is budgeting, reviewing budgeting apps and softwares make more sense than writing reviews about vacuum cleaners.

And just like sponsored posts you can contact brands directly and ask them whether they are interested in hiring you for review.

9.) Offer Coaching Services

If you are looking to make money within the shortest time possible then become a coach. Giving customers and prospects direct access to expertise and products is one of the best ways of making money.

It doesn’t matter how much experience you’ve gathered in the process, offering coaching services to your clients or visitors can always earn you some cash. Your responsibility as a coach will be to help people manage the challenges they are facing instead of giving up or getting frustrated.

10.) Create a Private Forum

Instead of turning your entire blog into a mentorship or coaching site you can create a private forum that people have to pay for to gain access. A forum is basically a page that people use to discuss different topics with each other and get the advice that they need.

Having a forum is one of the best ways of getting engagement and building a following around you. Plus with a paid forum, you can create a revenue stream from your blog.

11.) Sell Other Digital Products

Apart from selling eBooks and other services, you can also monetize your personal blog by selling products such as WordPress themes, printables, templates, audio recordings, and video tutorials among others. If you have a skill and digital product, sell it to earn money.

12.) Create a Directory

Depending on your blog niche, you can use your blog to play the role of matchmaker and create a job board or directory. These resources when done well are not only useful but can also attract a lot of readers.

The directory used to be the “in” thing online and they are still in high demand. If you are wondering how to go about this, there are a bunch of good directory plugins that you can use. You’ll even get plugins that will allow you to accept payments.

13.) Host Webinars

Although many businesses use webinars to generate leads, hosting a well-paid webinar is another means of making money. When doing this you only need to ensure that you are providing value.

Since there are many free webinars out there you should be offering something pretty good if you intend to earn money from it.

14.) Become a Freelance Blogger

A freelancer is a writer who creates content on various topics for emails, websites landing pages and products. If you already have a blog then you have all the skills you need to be an on-demand freelance blogger.

Top brands and companies are constantly looking for bloggers with the appropriate skill sets. So becoming a freelancer will give you a huge opportunity to improve your financial life. Once you’ve marketed yourself well you’ll start seeing business coming your way.

You can also join several Facebook groups and use the same to market yourself.

Wrapping Up

If you’ve already done the work of creating your blog, why not make some cash out of it. This process will just take a bit of know-how. After paying for development, hosting and design cost, your blog can easily make you money.

Give one of the above approaches a try and you may be pleasantly surprised by what comes out of it. Just make sure you choose the best niche and be consistent in what you are doing. Remember there is no success that comes overnight.

Author Bio

Jeff Finder

Jeff Finder is a Digital Nomad who travels around the world and blogs about technology, gadgets and specifically laptops at Laptopcut.com. He’s also an international speaker and loves to persuade youth to find their voice online and make it count.

 

 

Which blog monetization methods will you try from the list above?

5 Tactics to Increase Your Ecommerce Conversion Rate

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Increase Your Ecommerce Conversion Rate

Many ecommerce business owners make the same mistake, believing that developing an amazing product and investing in unique website design is enough to increase conversions. Unfortunately, it is not that easy. Conversions don’t happen overnight. No matter if you want to generate more leads, boost newsletter signups, or maximize sales, you need to optimize your website for conversions.

Want to learn more about increasing ecommerce conversion rates? Keep reading.

Prove that You Care about your Customers’ Online Security

With the rise of online frauds, online customers are deeply concerned about the security of their data. Research says that 17% of lost sales are caused by security concerns. Before entering their credit card information, they will want to know that they are buying from a legitimate online store that cares about their safety and meets industry standards.

For starters, switch from HTTP to HTTPs. Apart from being a minor ranking factor, SSL certificates also build trust with online users. Google Chrome now labels all websites with HTTPS are labeled as “safe,” while those still using HTTP are marked as “unsafe.” This warning may discourage many customers from buying from you, so install SSL site-wide.

Next, add trust badges to your checkout pages, product pages, or individual landing pages. These could be cybersecurity badges, accepted payment badges, safe checkout badges, or money-back guarantee badges. You should also highlight your industry certifications and qualifications to build trust with prospective customers.

Leverage Social Proof

In psychology, social proof is a phenomenon where an individual conforms to the opinions or actions of the masses. As such, social proof is a powerful ecommerce marketing tactic.

There are many ways to use social proof to enhance online sales. You could use a conversion rate optimization tool to show real-time conversion data. You could show how many people are viewing your website pages or products, how many sales you have scored over the last week or month, who has recently signed up for your free trials, etc. The real-time information will show up in a small popup and you can tailor its shape, color, messaging, and position to your website’s specific needs.

You should also show your customers’ ratings and reviews. Almost 90% of customers believe online reviews as much as their friends’ recommendations. Therefore, encourage customers to rate and review your products or write testimonials. To inspire them to share opinions of your brand, don’t ignore negative reviews. Address them promptly and focus on solving customers’ problems. You could also offer free shipping, discounts, or freebies to customers that write reviews.

Finally, share user-generated content, as it impacts the purchasing decisions of 79% of your customers. UGC builds trust with them and shows that people with similar preferences and needs are already buying from you. One of the best ways to encourage customers to share user-generated content is to host massive photo contests.

Improve Product Pages

When purchasing online, customers cannot touch your products, test them, or put them on. Precisely because of that, they rely on your descriptions and photos of your products.

To gain their trust and convert them, use visual content. Invest in high-quality photography. Take product photos from multiple angles and offer close-up shots so visitors can zoom in your product. You could also use 360-degree snapshots to take your product photos to the next level. Apart from photos, you could also use video content. Explainer videos, unboxing videos, instructional videos, and so forth, will engage your customers and build stronger relationships with them.

Now, investing in awesome visual content is only half the job done. The other half is writing killer product descriptions. Instead of spamming them with exact-match keywords to boost your rankings, write organic and helpful product descriptions that will show the benefits of your products and inspire customers to make purchases faster.

Keep your Site Easy to Navigate

Too complex navigation is one of the major reasons why customers ditch their shopping carts. Simplify your website architecture to make it easier for your customers to find your products and make purchases.

For example, you should keep your navigation menu simple. Overly complex menus may confuse visitors and prevent them from finding the right product. Keep your most prominent product categories and subcategories and choose informative labels for them.

Remember that many customers already know what they want to buy. Shorten their shopping life-cycle by offering a search box and letting them find the desired product faster.

You should also use chatbots to improve customer service and increase website search functionalities. With the rise of mobile technologies, many customers don’t want to waste time browsing through your website. They turn to chatbots that ask them straightforward questions and provide them with personalized product recommendations in real-time.

Finally, add filters to your category pages to help customers drill down to the right products. Choose filters that are relevant to your customers, such as product price, manufacturer, availability, characteristics, etc.

Optimize the Checkout Process

If your checkout process is overly complicated or long, you may lose customers. There are many ways to minimize the shopping cart abandonment rate and some of them are:

  • Let customers make purchases as guests.
  • Simplify your checkout forms, optimize them for mobile, and keep them easy-to-understand.
  • Keep your call-to-action buttons and Add to Cart buttons prominent on your website.
  • Offer multiple payment gateways to improve user experiences.
  • Always show a shopping cart icon.

Over to You

Testing and tweaking your website continuously to improve conversion rates is immensely important. You need to walk in your customers’ shoes, know their preferences, and determine how you will inspire them to convert once you get them in.

In 2020, ecommerce marketing is highly customer-centric, so focus on improving their experiences on every level. While there are numerous tactics to apply, those I mentioned above go far beyond boosting one-off sales. They will help you position yourself as an industry leader, increase customers’ satisfaction with your brand, and encourage brand loyalty.

Raul- Technivorz

Author Bio:

My name is Raul and I am editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. Please take a minute to connect with me on Twitter and Facebook.

 

Have any questions? We are listening!

4 Content Marketing Tips For New Blogs

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4 Content Marketing Tips For New Blogs

As digital marketers, we have all heard the saying “content is king,” and this is still relevant today in 2020. SEO can only get you so far in the search engines, but your actual content is what will increase your traffic and make visitors convert into customers over time. It’s no secret that billions of google searches are being made every day for informational content, but with thousands of new blogs being created every day, how can you stand out from the competition? Well, this is where having a solid content marketing strategy can help you get ahead of your competitors.

Content marketing works by providing opportunities to increase your website’s brand awareness, increase website traffic, and attracting new customers. First, you should have a reliable content management system to help you manage and adjust your content effortlessly, and then you can strictly focus on your content marketing strategies.

Content Marketing helps widen your audience to the billion of users who are actively on the internet. Still, it also provides a long-term solution for your company to continue growing organically. With that being said, let’s dive into four content marketing tips that can turn your blog into a traffic-driving machine.

1.) Create Content Tailored for Your Audience

To keep your audience engaged and coming back, you must provide helpful, unique, and valuable content that will help them grow, learn, and master the industry. By creating user-centered content, it will allow you to generate topics that will educate and provide value to the end-users.

But how do you create user-centered content? Well, for beginners, you want to put yourself in their shoes. Think about what type of questions could they have? What could they be struggling with? Or in what areas could they improve on? All these questions will help you create more interesting topics that your user will love and keep them coming back. You can find hidden questions by going to popular forums like Quora and Reddit to search for repeating questions that people in your niche might have. Then you could take 2-3 of these questions, assuming that they are related to the same topic and create a long-form blog about it.

2.) Get On Trends Early

In today’s digital age, most topics have already been covered online, and while you could still put your twist to it. Why not jump on some of the growing trends in your industry early on? Not only will this give you the credibility of being one of the first sources but also bring in tons of traffic when the trend reaches its peak. A great way to find keywords that are trending or on the verge of taking off is to use Google Trends. It gives you a clear indication of whether that keyword will continue increasing or decreasing over time. It also allows you to compare two keywords against each other so that you can further increase your chances of picking a hot trend to create content about. If you want to maximize your efforts with this technique, don’t just create a 1000 word blog. Instead, create an “Ultimate Guide” and make sure to answer every question that somebody could have on that specific topic. This way, your article will be the go-to guide for information on that trend.

Google Trends for Content

3.) Track Your Performance

As many of you may know, “data doesn’t lie,” and it shouldn’t be ignored — your content marketing strategy need to be data-driven. The whole purpose of content marketing is to provide value and build relationships with your audience. If you’re not tracking your website’s analytical performance, then you could be creating content that your audience might not even be looking for. You want to look at specific KPI (Key Performance Indicators) such as engagement, traffic, and conversion rates related to your companies goals. Looking at your blog’s analytical reports by using free tools such as Google Analytics and Google Search Console, you can get a good idea of what blogs users are landing on and what they are immediately bouncing off. You can take all this data to find out which type of content your users are engaging with the most to increase your marketing strategies ROI.

4.) Include Relevant Visuals

In 2020 simple blog posts with just a block of text on it just won’t cut it anymore. The online space has become very competitive, and if you want to stand a chance, you want to include custom visuals were it makes sense. It has been found that 65% of humans are visual learners, and 90% of the information that transfers to the brain is visual. So considering just how important visuals are in the learning process, it only makes sense to include visuals in your next content marketing campaign that could help you attract more visitors to your website and also increase user retention rates. You could include custom images, screenshots, infographics, graphs, and videos to support your written content. So make sure to generate high-quality content along with visuals and watch your traffic start to pour in.

Author Bio:

Patricio - Code Authority

 

Patricio Quiroz is a digital marketer for Code Authority that enjoys reading about the newest business and marketing trends. In his free time, you can catch him at the gym, playing sports or hanging out with friends.

 

 

What content strategies are you currently using for your blog?

ConvertKit Review – Why I Made the Switch Over To ConvertKit (Email Marketing Software)

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ConvertKit Review & Pricing

If you like what you hear when reading this ConvertKit review, it’s important to know that they offer a free 14 day trial here to test out their email marketing software!

I am proud to say that I have officially made the switch over to ConvertKit!

Now if you’re new to my blog, I’ve been an Internet Marketer since 2007 and have tried dozens (yes dozens) of email autoresponders.

And to be honest, a good portion of these platforms underdelivered in different areas in my opinion.ConvertKit Review & Features

Whether it was pricing, customizability, segmentation, deliverability, product support etc., I had the hardest time finding an email marketing software that hit on all levels.

But then I came across an article/review online (similar to this one), that basically raved about how much better ConvertKit was than many of the leading autoresponders we are all so familiar with.

At this point, I was fed up with the current autoresponder I was using and was specifically looking for a service that would mesh well and fit perfectly with my blog.

After doing more research and really digging deeper into other reviews, forums and demos on ConvertKit, this seemed like the ideal service for me.

I became a customer and the rest is history.

ConvertKit is simply the best email marketing software I have used since 2007 and by a long shot.

But enough rambling from me, let’s get into the actual ConvertKit review and why it’s a notch above the rest of the competition.

ConvertKit Review – Pricing, Features & More

It’s important to note that ConverKit is wildly popular among bloggers, but their email marketing software can work for anyone and any type of business. It’s designed for creators (as they state on their website), but provides email marketing solutions for all types of businesses and websites. Again, I have used many of the popular autoresponders out there and ConvertKit is just different. Let’s review why ConvertKit stands out from the crowd.

1.) Pricing (Freemium Model, Free Trial Option & Flexible Pricing for More Subscribers)

ConvertKit’s pricing model is just the bomb. They also just released a Freemium model where people can get started without any money down. Within the Freemium model, there’s also perks by referring friends to unlock subscribers and broadcast sending. Here’s a snapshot of a statement released by the owner of ConvertKit regarding the Freemium plan (read the full article here):

“Our mission is to help creators earn a living and we believe that by adding a free entry-point we are removing a large roadblock for beginner creators towards earning a living online.

Right now so many creators start on MailChimp for free and then switch to ConvertKit once they get meaningful traction. That switch can be time consuming and they would be so much better off to just start on ConvertKit, which is tailor-made for creators to grow their audiences.” ~ Nathan Barry

How much is ConvertKit?

If you’d rather just jump into a paid plan, ConvertKit first offers a 14 day free trial to test out their email marketing software and then various packages thereafter depending on your subscriber count. Currently at the time of writing this post, their pricing is as follows:

  • $29/month for up to 1,000 subscribers
  • $49/month for up to 3,000 subscribers
  • $79/month for up to 5,000 subscribers
  • Over 5,000 subscribers is calculated

ConvertKit Pricing - How much is ConvertKit?

Visit ConverKit’s pricing page here for more information.

In my experience, ConvertKit’s pricing is way more affordable than so many email autoresponder services out there. Even up to 5,000 subscribers, you are still paying under $100 per month. They make their service affordable so that any blogger, creator or business can get started. And remember, their 14 day free trial gives you some breathing room and ample time before making a decision to upgrade to a paid plan.

2.) Simple to Use

Let’s face it, many email marketing platforms can be incredibly confusing and difficult to operate. Especially if you’re new to email marketing, finding the right autoresponder provider can be a nightmare. With ConvertKit, you are comfortable using the software from the first time you log in. Your “back office” is beautifully laid out, easy to navigate and they even provide a guided tutorial for first time users. This is a major benefit in my opinion because it makes setting up your first campaign incredibly simple. You can build a capture page, connect it to your website and craft an email follow-up series with very little effort and overwhelm.

ConvertKit - Simple Layout

3.) Custom Segmentation Options

Being able to segment your email list is crucial for many bloggers and business owners. For example, you may want to keep your paying customers separate from your “freebie” subscribers. Most likely, you will have different offers and messaging for people who have already bought from you. You may also just want to add segments to cater to different topics or interests. An example of this is a new campaign I just started. See the screenshot below:

ConvertKit - Segmentation

You can see that I have my main follow up (“Follow-Up Series”) when people opt into my email list, but I also prompt them to answer a question in my welcome email that helps segment my subscribers. Within this welcome email, they can choose 1 of 2 answers by clicking on a couple of links. ConvertKit’s “click-segmentation” feature automatically adds these subscribers to the appropriate list based on their click. As you can see in my snapshot above, I want to know which of my subscribers are beginner bloggers (“Blog Beginner List”) and which are more advanced (“SEO Advanced List”). This way I can provide my subscribers with unique and customized information to fit their needs.

For me, ConvertKit’s segmentation features have been a life saver and many other email marketing platforms don’t even offer this (example, Constant Contact) or require a third party service (example, Aweber) to implement. Having segmentation features like this all under one roof is a game-changer and a major reason why I switched to ConverKit to begin with.

4.) Smooth Integration with WordPress

As a blogger and business owner, I need to seamlessly be able to add my capture pages within WordPress in order to build my email list. ConvertKit does have a plugin to help with this, but I personally like to use MailMunch which allows you to create compelling capture pages and connects directly to your ConvertKit account. All you need to do is input your ConvertKit API key (found in ConvertKit’s account settings) into MailMunch and you’re ready to start building your email list. There’s many other autoresponders where the process is not as simple as this. ConvertKit combined with MailMunch (although you don’t need this) can help to eliminate all of the frustration, confusion and headaches.

5.) Impressive Deliverability Rates

Let’s face it, ensuring your emails reach the inboxes of your subscribers is essential when it comes to email marketing. Again, after testing dozens of email marketing platforms, ConvertKit performed the best in terms of deliverability. There is nothing more frustrating than low open rates and your emails landing in spam. If you run a business where email marketing is one of your main strategies, you need to have confidence in the software you are using to send out emails. Luckily, ConvertKit delivers here too (no pun intended) providing dependability and peace of mind with your email sends.

Below is a screenshot of impressive open/click rates for a new follow-up campaign I am running. This definitely shows me that my emails are hitting my subscriber’s inboxes!

ConvertKit - Email Delivery Rates

6.) Responsive Customer Service & Support

Customer support is another area that is vital for any online tool or service you purchase. I also think it’s an area that gets overlooked quite a bit. This can lead to a customer being frustrated if the support is lackluster or even non-existent. With ConvertKit, they offer a phenomenal live chat feature, community/forum support and the ability to send email tickets. In fact, when I first signed up with ConvertKit, I had a question regarding segmentation and within minutes I literally received a video response back showing me exactly how to solve my problem. And this wasn’t a video pulled from YouTube, this was created specifically for me and my particular situation. Customer support like this REALLY helps ConvertKit stand out even more. In fact, I was pretty blown away by this first experience!

7.) Fantastic Affiliate Program

Last but certainly not least is the affiliate program created by ConvertKit. They offer a whopping 30% recurring commission for every paying customer you send their way. This blows many other affiliate programs out of the water and when you love the tool you are using, it’s an easy sell. ConvertKit also provides you with all the necessary tools for promotion such as banner ads, affiliate training, various graphics, custom links and more. I even love that they have an “affiliate calculator” that allows you to slide a bar to see how much you can potentially earn selling their software (see screenshot below). Talk about motivating!

ConvertKit Affiliate Program

Conclusion

To wrap everything up, there is not enough good things I can say about ConvertKit and in fact, I could’ve written another 1,000 words about how much I love this email marketing software.

I am a happy customer for all the reasons laid out above and will continue to recommend this to other bloggers and my coaching students.

I hope this ConvertKit review was helpful and makes your decision a lot easier.

My rating for ConvertKit is a 5/5

Again, this is the email marketing service that I personally use on my blog (after testing dozens) and I’ve really enjoyed my partnership with ConvertKit to date.

If you would like to test out ConvertKit for yourself, make sure to sign up for your free 14 day trial here!

(ConvertKit Review on YouTube)

Disclosure: I get affiliate commissions for purchases made through links on this page.

Blogging Report (January 2020) – Organic Traffic Increase of 16.60%!

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Blogging Report (January 2020)

Welcome to another monthly blogging report!

It was a good kick off to 2020 for my website as I saw good overall movement in organic traffic.

I noticed a nice uptick both when comparing year-over-year and month-over-month as you’ll see in the data below.

This is definitely due to more and more blog posts ranking on page #1 of Google for various keywords.

NOTE: If you’re a blogger, I highly recommend you track your search engine rankings to see where you’re positioned in Google (there are many affordable tools out there that you can utilize for this). Also, make sure to set up Google Search Console (which is free) as it provides additional insight on keyword data, clicks and a whole lot more.

Some blog posts I’ve written years ago are just now starting to gain traction in Google, which is super exciting to see.

Remember, blogging is a long-term game and sometimes it simply takes time to generate results.

With that being said, let’s jump into this month’s data.

Organic Traffic (January 2020)- 302 Visits

In January 2020, organic traffic came in at a total of 302 visits.

In fact, this has been my second highest month all-time in terms of organic traffic (traffic coming in through the search engines).

As stated above, this was a nice uptick compared to the prior month and also the prior year during this time period.

I’d like to work on getting my organic traffic to consistently hit 300 visits moving into the latter half of 2020.

I believe this is attainable with the content and SEO work I have planned moving forward.

Year-Over-Year Organic Traffic Increases (January 2020 vs. January 2019)

When comparing year-over-year, my organic traffic is up 16.60% (302 visits vs. 259 visits).

It’s always important to analyze your year-over-year data.

Before January 2020, it almost looked as if my traffic was trending on the downward (see screenshot below), but knowing that blogging is all about longevity, consistency and at times monthly fluctuations I was confident more growth was on the horizon.

The more blog posts you write overtime and properly optimize, the more you stack the odds in your favor.

This content if approached strategically and with a value-based mindset will start to work for you.

My long-term chart below demonstrates this trend.

 

January 2020 vs. January 2019 - Organic Traffic

Jan. 2020 versus Jan. 2019 (Longer-term chart)

Organic Traffic Plotted Daily for January 2020

Jan. 2020 (blue) versus Jan. 2019 (orange) (plotted daily)

A Few Blogging & SEO Strategies I’ll Be Focusing on in 2020

To continue the growth I’m seeing with my website, I will be putting a big focus on the strategies below:

1.) Guest Posting

Towards the end of 2019, I was really slacking here in terms of guest posting. Guest posting is an excellent strategy to build quality backlinks to your website but it does indeed take time. Outsourcing is possible, but I prefer to do this in-house as I think the quality is better. Whenever I’m consistent in guest posting on other websites, I really notice good growth in blog traffic and improvements in search engine rankings. I will plan to ramp this up in 2020.

2.) Updating Older Blog Posts 

I’ve looked into some of my older blog articles and noticed that there’s a lot of room to update them with fresh, unique and higher-quality information. This can be a great tactic to give older content a total revamp and increase its ranking potential in the search engines.

3.) Target More Keywords with Lower Competition 

I’ve seen measurable results when targeting keywords in my blog content that are lower in competition and this was especially a focus of mine in 2019. Certain keyword research tools will provide some sort of competition or difficulty metric to let you know what you’re up against when trying to rank for a certain term. I will continue to target terms that I can more easily rank for in order to drive more targeted traffic to my website. Although some of these may have less search volume, you can stack these types of posts up overtime for great results.

How was your January 2020?

That wraps it up for this month’s blogging report!

If you’d like to follow my progress moving forward, I recommend bookmarking this page here.

You may also want to subscribe to my YouTube channel for additional blogging tips, tricks and secrets.

Need additional help with your website, reach out to me here!

How was your January 2020?

What plans do you have to make 2020 your best year yet?

A Beginner’s Guide to Email Marketing: Tips, Advice & More

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A Beginner's Guide to Email Marketing

Email has been in use for nearly four decades now. While it’s gone through various interpretations and numerous other forms of communication have arisen, there is still no communication method as strong as email marketing. Marketing teams nowadays are giving a lot of attention to social media, but they sometimes overlook the benefits that email provides. If you’re just getting started with email marketing, you should consider some of the following tips and advice along the way.

Why Email Marketing?

Still not convinced that email marketing is superior? Here are just a few reasons to implement an email strategy:

  • Most everyone checks their email every day. You should be targeting people in hope that they’ll open your email and check out what you have to say.
  • Conversion rates are high among emails, meaning that it’s more likely for a past customer to return to your site after seeing an email with intriguing content.

You can curate a list of people to email. With a subscribers’ list, you can effectively target specific people, keeping in touch with them, both now and in the future.

Getting Started with Email Marketing

Before you can begin creating emails for customers, you need a list of subscribers to work with. One of the best ways to accrue a list of potential subscribers is to feature a pop-up on your website—one that asks visitors if they’d like to sign up for your email service. You can further entice them to do so by saying they’ll be notified via email about sales, new products, and more.

Once you begin establishing your list of subscribers, you’ll want to move on to finding the right email marketing service for you.

Tip: You want to make sure your pop-up on mobile is non-intrusive and takes up a small amount of space on the screen. If it’s too large on mobile and users have a hard time exiting the pop-up, this could negatively affect your SEO (more info on this here).

Choosing Your Email Marketing Service

Email marketing services are platforms and software which simplify the email process for businesses. Upon signing up, businesses will be provided with an intuitive, interactive interface that allows them to store subscriber lists that can be emailed on command. Think of the software as a means of streamlining the process, where emails can be scheduled ahead of time—like using Hootsuite to schedule future social media posts.

ConvertKit is a popular email marketing software in the business and blogging world. With affordable plans, you can store subscribers, build custom email campaigns, create specific segments and much more. ConvertKit makes it easy for anyone to get started with email marketing. You can check out their services here.

Segmenting Your Email List

Some email management software will allow you to segment your subscribers’ list, meaning you’ll be able to add tags to specific subscribers with available information. Rather than keeping your subscribers’ list as is, you can customize lists with various designations, including subscriber location, preferences, interests, activity, shopping cart abandonment, and more. Maybe you’re sending mass emails to employees or business partners and want to ensure you meet the same tone.

Segmenting makes it easier to target specific people when creating email campaigns for any type of group. Instead of emailing your entire subscriber base at once, this segmentation allows you to effectively email certain groups of people. Examples include sending a welcome email to new subscribers or rewarding with coupons and special deals recipients who have opened past emails.

Improve Email Engagement

Write to the Right Audience

With your subscriber list segmented, you should make sure to target specific individuals from the list. You should be writing to the people you are targeting with each one of your emails.

While you should set the tone and content for the particular group, remember to write the email in a personal way—you shouldn’t be writing to a group but to an individual. This is important to make recipients feel as if they alone were emailed rather than just received a generic group email. Get an idea for what these people want to hear and how they want to have that content provided, prior to sending your email.

Make Content Stand Out

Emails should be interesting. You shouldn’t just be pitching your services and products to recipients with every email. And, even if you are pitching a service or product, it should be wrapped in more interesting, informative content.

You want people to open your email. Consider presenting them with information they might be looking for or a headline that pops and catches their attention. They might already know what you offer as a business, so show that you understand just what it is they’re looking for in life.

Analyze Your Timing

The time that an email is sent can have a serious effect on whether or not it is opened. An email sent during the middle of the night is sure to be missed by a large segment of your subscribers’ list. Instead, consider tracking the engagement of your emails via a “time posted” basis. Consider doing some A/B tests to see how certain timeframes affect the rate at which recipients open emails. With a bit of research and testing, you can find the best time of day to send emails to your subscribers’ list.

Keep Track of Your Data

To make the most of your email marketing campaigns, you should keep track of available metrics to make the most out of every future post. Most email marketing platforms will provide you with metrics that can be tracked to determine the effectiveness of past campaigns.

Metrics you should consider tracking include deliverability rate, open rate, and click-through rate. These metrics allow you to identify how many emails successfully made it to recipients, how many recipients opened their emails, and how many recipients who opened your email clicked on a posted link. These analytics can be used to determine how effective past campaigns were and what things need to be tweaked. Perhaps certain emails didn’t make it to some recipients or maybe some people received them but didn’t open them. What could be the reason? With these metrics, you could start analyzing past emails to see flaws that could be fixed for future campaigns.

Summing Up

Email campaigns don’t have to be complicated. With the right host and a smart strategy, you can effectively reach recipients and keep them interacting with your brand.

Author Bio:

Nick from RefersionNick is a digital strategist with over twelve years’ experience in planning and executing marketing plans for B2C/B2B brands. Currently, he’s the Marketing Manager for Refersion, the advanced affiliate marketing platform that helps brands manage, track, and grow their affiliate network.

 

 

 

Are you currently using email marketing for your business?

Advice from Content Pros That Might Change the Way You Look at Content Writing

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4 Content Marketing Tips For New Blogs

This is a guest post written by Lauren Wiseman.

Every business’s marketing efforts revolve around good content because that is what, besides products/services a brand offers, keeps current and attracts new customers. Many people would be surprised that book writers don’t necessarily make good marketing content writers. Be that as it may, content writing is a discipline onto itself and if you wish to be good at it, take a look at some pieces of advice that content pros have singled out. 

Train your brain

Regardless of whether you are writing a book, a magazine article or a copy for a marketing campaign, creativity is one of your most essential skills. Everyone who has to produce a creative piece of writing knows how difficult it is to force creativity. Not everything you produce will be outstanding but you can make (almost) everything to be of quality.

The more you write, the more quality your writing will possess because, at one point, quality becomes a standard. If you want to get to this stage, although it sounds contradictory to the very notion of creativity, you need a routine. This routine means training your brain to write at a particular part of the day, for a particular time. The consistency brings structure and quality to your writing and this is what allows for certain pieces to shine brighter than others.

Read, read, read

Besides training for consistency, to sharpen your writing skills, you need to read as much as you can. Reading will distance you from the everyday abbreviations and slang that we use while communicating with our friends and (sub)consciously feed your brain with complex language constructions and extensive vocabulary. Even if it is a book or an article unrelated to the topics you generally write about, you can still benefit from reading. 

In addition to that, reading other marketers’ writing, as well as their pieces of advice on writing content is of immense importance. You can always learn a thing or two or get inspired in ways you haven’t expected. You can learn about the methods they use, put your own writing in perspective, and actively work on improving your approach to writing.

Look beyond

This piece of advice refers to those that are bilingual or possess exceptional knowledge of another language besides their native. You can brush up your knowledge of the local culture, revive some old friendships and allow all of those elements to become your everyday tools. Prolific writers who are experienced in marketing and have these additional skills can approach writing in other ways as well.

For instance, those language skills may come in handy if the company you work for decides to expand. Simply translating the content won’t do because marketing messages have specific intents that need to be preserved in the other version. This is why many businesses choose transcreation because their marketing content won’t be translated word-for-word but the style, emotions, culture, and intent of the original copy will be adapted to the target audience. With your specific skill set, you can expand your area of work-related interest.  

Take notes constantly

Inspiration is everywhere around us: in the conversation at the grocery store you overheard, as well as in the manner a puppy expresses happiness. Writers, as well as other people who use creativity to pay for bills, know this very well and even find themselves dreaming of engaging ideas they can use for their work. 

This is exactly why you should make a habit of jotting down any idea or situation that you find inspiring and interesting. Good content ideas can be elusive and as soon as you think: ‘Oh, that’s such a good idea, I need to remember it’, it will already be forgotten. A little notebook or your smartphone – whichever your weapon of choice is, just make sure you have it on you always, even on your bed stand. 

Make the headline pop

The first appraisal of your content by the audience will be on the visual level and they will check if the text is divided into readable chunks. This is because most people won’t waste precious time reading something whose composition is loose and hard to read. However, the first piece of, for instance, a blog article they will assess in the sense of the content will be the headline and if you don’t make it striking, you might lose them.

The best manner to prompt your audience to continue reading the content is to evoke an emotional reaction. So, you might try using emotional adjectives such as effortless, painstaking, fun, free, incredible, essential, absolute, and strange. Also, if you have some key takeaways that you would like to point out, you should consider adding numbers to the headline in combination with words such as reasons, principles, facts, lessons, etc.

Wrapping up

From training your brain to leveraging the power of a good headline, content writers have a lot of strategies at their disposal to take their writing to the next level. Whichever elements you decide to incorporate, what’s important is that you are consistent and hard-working because that is what brings about results. Read as much as you can, work on your style, and write down every single idea that pops to your head – and you will have achieved success.

Lauren - Content Pro

Author Bio:

Lauren is a regular Bizzmark Blog author that has many articles published with the main focus on clients who want their brands to grow in the fast-changing and demanding market. Her personal favorites are successes of small businesses, startups, and entrepreneurs. She goes through life with one strong moto – Kindness, always.

 

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