11 Effective E-commerce Marketing Strategies That can Help Increase Your Traffic and Sales

This is a guest post written by Juliette Anderson.

Whether you are just starting or reached the point that you have already established a steady customer base, you must stay up to date with the top marketing strategies that can help increase your traffic and sales.

Starting and launching an e-commerce site is already a significant achievement for your brand.

Therefore, you must invest in a top marketing strategy. If you want to know the best tips in marketing your e-commerce business, pay attention to the eleven e-commerce marketing strategies below:

1. Search Engine Optimization

One of the most crucial ways in optimizing a successful e-commerce site is ensuring that it is well-optimized for search engines.

In today’s search engine optimization (SEO) standards, it is important to make your site constantly updated with content that is rich and relevant, error-free as much as possible, with excellent user experience.

Also, take note that there are two kinds of SEO to implement:

• On-Page SEO: The process wherein you tweak existing elements on your website to boost your site rankings. Examples are site structure, title tags, meta description, and header tags.
• Off-Page SEO: The process wherein you do offsite that can affect your website’s search engine rankings. This includes social media marketing and link building.

2. Content Marketing

Content marketing, if done the right way, attracts more positive attention, interactions, and sustainable conversations, no other marketing method can.

When you promote and create original, authentic content, you see to it that your audience is receiving new and valuable information continuously.

Brainstorm with your team the types of content that you want to create, whether it’s blog posts, videos, and newsletters. Ideally, go with the Pareto’s 80/20 rule, where 80 percent are focused on creating informational content, and the remaining 20 percent is for promotional content.

3. Social Media Marketing

Social media can be a powerful tool when communicating with your market, prospects, and industry peers in a more personal way.

Social media improves interaction and engagement, boosts your site traffic, and creates a larger customer base. Utilizing different social media platforms helps you cater to the needs of your customers that will help grow your business over time.

Consistency is important; therefore, you must maintain a solid tone and personality to maintain the trust of your audience.

4. Email Marketing

To be able to maximize your audience reach, utilize useful and informative content in your emails.

Make them personal as much as possible, offering prospects valuable promotions, and also use it as an opportunity to reach out and connect.

Let people know what you are doing, the events you’re attending, your brand’s new products and features, and so on. Also, be transparent as much as possible.

5. Mobile Optimization

According to Statistica, by the time 2021 rolls in, more than half of mobile shopping will now happen on mobile devices. That’s why optimizing your site on mobile means that you’re after more than just responsive design.

It means you are designing your site in a way that you have your mobile visitors in mind, from start to finish. There are tons of mobile marketing tips available online to help you with optimizing your website for mobile.

6. PPC Advertising

In a pay-per-click marketing campaign, there are three basic elements: The ad, offer, and the landing page.

To sustain the interest of your lead, all three should be synchronized. Your landing pages must be a continuation of your ad, giving what was promised when they click on it. That way, you can easily convert a site visitor to a paying customer.

7. Retargeting

Users that are more likely to show interest in your site are more likely to come back later on and buy something.

Retargeting allows you to track people who previously visited your site, and then show your ads to them while they are browsing online. This is done with the intent of letting them come back to your site.

8. Influencer Marketing

Influencer marketing has taken the world by storm when it comes to internet marketing.

Why? Because it works! Influencers are more passionate about a certain topic, which, in turn, attracts people who share a common interest. When you work with influencers, you’re reaching their followers, which helps you amplify your reach.

9. Optimize the Layout of Your Site

Before launching your e-commerce site, it’s crucial to first test the site’s language, layout, and placement of your site’s conversion elements.

When people visit your site, make sure it’s simple and convenient for them to check out. They’ll be more likely to buy your products if it’s clear for them right from the start how to do so.

10. Update Your Website Design

If you have a site for a while now, then it’s high time to consider a site update.

Say, the last time you updated your site’s design was three years ago. Then chances are, it’s already outdated.

People tend to trust sites if they’re more familiar, in terms of site design. Meaning, customers will feel more safe and comfortable.

11. Build an E-commerce App

How many times do you have to browse a site using your phone, only to switch to a computer to purchase the product later on?

If you want to step up your game on mobile, then consider developing your e-commerce app suitable for both Android and iPhone.

Apps also tend to load much quicker than websites, making it easier for users to shop on your e-commerce store.

Final Thoughts

Staying with the current e-commerce strategies is crucial for any successful e-commerce site. Over time, this can improve your conversion rates and help you build a sustainable business in the long run.

About the Author

Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.

Are you using any of these e-commerce marketing strategies?