The past couple of months, I’ve been noticing an increasing number of people reaching out to me to see if they can get a guest post published on my blog.
If you’re new to this, guest posting is basically a link building technique, where you reach out to other relevant blogs in your general niche to see if you can get an article published on their website (with a link back to your blog within the article).
It’s a very powerful strategy for strengthening the overall SEO of your website, and more specifically increasing your search engine rankings as well as organic traffic.
I recommend you check out my blog post “What Is Guest Posting- Powerful Link Building Tips” if you’re unfamiliar with this method or if you’d like to try it out for yourself.
Google heavily favors websites that have a healthy backlink portfolio (meaning a number of natural, quality and authoritative backlinks pointing to your website).
And guest posting is one of the best techniques to achieve this.
Now I know I’ve talked about the power of guest posting on other websites, but why is it also powerful to accept guest posts on your own website as well?
There’s a reason why so many successful bloggers accept guest post submissions on their website…
A few of the main benefits that jump right out at me are:
1.) Consistent Content Generation: Accepting guest posts not only saves you time, but it also provides you with consistent content from other established bloggers. It’s really excellent when you receive a 1,000 word article from someone you’ve connected with and literally all you have to do is hit publish. This is a great way to boost your blog and provide your readers with additional content. It’s important to note that even if you’re getting a ton of guest post submissions, it’s still vital that you continue to publish your own blog posts as well. Think of how your blog got to this position in the first place…by you creating valuable content yourself. The majority of your articles on your website should be written by you, and then if you’d like, you can supplement that with external posts from other bloggers.
2.) Additional Stream of Revenue: Guest posting can actually turn into a form of revenue for your website. Many people charge for guest posts (sometimes called sponsored posts if someone wants to include a commercial backlink to their website). This is entirely up to you if you want to charge money. If another blogger sends you a post that is a bit more promotional rather than informational, it may be worth it to charge $50-100+ given the content style. This is somehting you will have to decide for yourself depending on your vision and mission of your website. It could be a nice way to create some passive income and an additional revenue stream from your blog.
3.) Connections with Other Blogger: Last but not least, accepting guest posts is a great way to connect with other bloggers in your niche. Sometimes you can pitch them back and ask if you could have a guest post published on their website to build a quality backlink for yourself. It’s also a great way to both give and receive tips, brainstorm marketing strategies etc. Not all bloggers and blogs are competition, in fact, many will help you get to the next level. Look at guest posting communication as a great way to network with like-minded individuals who share similar goals as you do.
At the time of writing this, I currently don’t have a page dedicated to guest post submissions, however it is something I will most likely be creating within the next few months.
This is a good way to go over your writing guidelines, details, pricing etc…
If you’re not at the stage of accepting guest posts yet, no problem…your main focus then should be getting your articles published on other websites until you build up enough authority to begin accepting content for yourself.
Try to start really moving the needle in your backlinking and content generation efforts.
Once you start, the momentum continues to pick up.
Stay patient and remain consistent!