4 Content Marketing Tips For New Blogs
As digital marketers, we have all heard the saying “content is king,” and this is still relevant today in 2020. SEO can only get you so far in the search engines, but your actual content is what will increase your traffic and make visitors convert into customers over time. It’s no secret that billions of google searches are being made every day for informational content, but with thousands of new blogs being created every day, how can you stand out from the competition? Well, this is where having a solid content marketing strategy can help you get ahead of your competitors.
Content marketing works by providing opportunities to increase your website’s brand awareness, increase website traffic, and attracting new customers. First, you should have a reliable content management system to help you manage and adjust your content effortlessly, and then you can strictly focus on your content marketing strategies.
Content Marketing helps widen your audience to the billion of users who are actively on the internet. Still, it also provides a long-term solution for your company to continue growing organically. With that being said, let’s dive into four content marketing tips that can turn your blog into a traffic-driving machine.
1.) Create Content Tailored for Your Audience
To keep your audience engaged and coming back, you must provide helpful, unique, and valuable content that will help them grow, learn, and master the industry. By creating user-centered content, it will allow you to generate topics that will educate and provide value to the end-users.
But how do you create user-centered content? Well, for beginners, you want to put yourself in their shoes. Think about what type of questions could they have? What could they be struggling with? Or in what areas could they improve on? All these questions will help you create more interesting topics that your user will love and keep them coming back. You can find hidden questions by going to popular forums like Quora and Reddit to search for repeating questions that people in your niche might have. Then you could take 2-3 of these questions, assuming that they are related to the same topic and create a long-form blog about it.
2.) Get On Trends Early
In today’s digital age, most topics have already been covered online, and while you could still put your twist to it. Why not jump on some of the growing trends in your industry early on? Not only will this give you the credibility of being one of the first sources but also bring in tons of traffic when the trend reaches its peak. A great way to find keywords that are trending or on the verge of taking off is to use Google Trends. It gives you a clear indication of whether that keyword will continue increasing or decreasing over time. It also allows you to compare two keywords against each other so that you can further increase your chances of picking a hot trend to create content about. If you want to maximize your efforts with this technique, don’t just create a 1000 word blog. Instead, create an “Ultimate Guide” and make sure to answer every question that somebody could have on that specific topic. This way, your article will be the go-to guide for information on that trend.
3.) Track Your Performance
As many of you may know, “data doesn’t lie,” and it shouldn’t be ignored — your content marketing strategy need to be data-driven. The whole purpose of content marketing is to provide value and build relationships with your audience. If you’re not tracking your website’s analytical performance, then you could be creating content that your audience might not even be looking for. You want to look at specific KPI (Key Performance Indicators) such as engagement, traffic, and conversion rates related to your companies goals. Looking at your blog’s analytical reports by using free tools such as Google Analytics and Google Search Console, you can get a good idea of what blogs users are landing on and what they are immediately bouncing off. You can take all this data to find out which type of content your users are engaging with the most to increase your marketing strategies ROI.
4.) Include Relevant Visuals
In 2020 simple blog posts with just a block of text on it just won’t cut it anymore. The online space has become very competitive, and if you want to stand a chance, you want to include custom visuals were it makes sense. It has been found that 65% of humans are visual learners, and 90% of the information that transfers to the brain is visual. So considering just how important visuals are in the learning process, it only makes sense to include visuals in your next content marketing campaign that could help you attract more visitors to your website and also increase user retention rates. You could include custom images, screenshots, infographics, graphs, and videos to support your written content. So make sure to generate high-quality content along with visuals and watch your traffic start to pour in.
Author Bio:
Patricio Quiroz is a digital marketer for Code Authority that enjoys reading about the newest business and marketing trends. In his free time, you can catch him at the gym, playing sports or hanging out with friends.
What content strategies are you currently using for your blog?