So this is a question that comes up quite often in the world of online marketing…
If you’re wondering How To Rank Your Website Higher On Google, then you came to the right place.
Now before we get started, if you’re looking for more of an example type post on SEO, please check out my article here on simple search engine optimization for websites.
I’ll be the first to say that ranking websites higher on Google is not as difficult as some people think, HOWEVER, it does take patience and persistence to move the needle.
Search Engine Optimization For Beginners
When ranking your website or someone else’s website in the search engines you need to follow a few mandatory steps. Note: make sure you have some basic keyword research done before moving onto these steps.
1.) SEO Tag Optimization
First and foremost, you need to make sure all of your SEO tags are in place and optimized to their fullest potential.
This means adding in your most important target keywords to your Title Tags, Meta Descriptions, H1 Tags and Image ALT Tags.
The tags that hold the most SEO weight are the Title Tags and H1 Tags, however it is an SEO best practice to make sure ALL seo tags are optimized.
2.) Content Generation and Optimization
Your website must have a sufficient amount of content on it if you want any chance of ranking your website higher on Google.
And more importantly, this content should be consistent, possibly by using a blog or building out specific target pages related to your website each and every month.
Utilizing a blog is an extremely effective and simple way to ensure a healthy content ratio for your website from an SEO perspective.
Now with the content that you create, you must make sure it is optimized with your most important keywords in place (without keyword stuffing).
You will also want to add in a few internal links here and there throughout your copy which point to other pages of your website.
Internal linking helps visitors navigate your site more efficiently and helps spread link juice throughout your website.
2.) Link Building
One of the most important steps in a successful SEO campaign…
Now you need to build quality backlinks to your website to help increase your search rankings, website presence and organic traffic.
This can be as simple as reaching out to other blogs/websites relevant to your niche and see if they are accepting guest posts (which would contain your website link in the article).
This is one of the most effective link building strategies that many are not even paying attention to (better for us!).
This is a true and tested way to increase your Google ranking over time.
Please be patient when it comes to increasing your search rankings and make sure you commit to content generation and link building consistently going forward.
This should be an on-going process each and every month.
Any questions? Just ask!