How To Rank Your Website Higher On Google?

Increase Your Google Ranking

So this is a question that comes up quite often in the world of online marketing…

If you’re wondering How To Rank Your Website Higher On Google, then you came to the right place.Rank Your Website Higher On Google

Now before we get started, if you’re looking for more of an example type post on SEO, please check out my article here on simple search engine optimization for websites.

I’ll be the first to say that ranking websites higher on Google is not as difficult as some people think, HOWEVER, it does take patience and persistence to move the needle.

Search Engine Optimization For Beginners

When ranking your website or someone else’s website in the search engines you need to follow a few mandatory steps.  Note: make sure you have some basic keyword research done before moving onto these steps.

1.) SEO Tag Optimization

First and foremost, you need to make sure all of your SEO tags are in place and optimized to their fullest potential.

This means adding in your most important target keywords to your Title Tags, Meta Descriptions, H1 Tags and Image ALT Tags.

The tags that hold the most SEO weight are the Title Tags and H1 Tags, however it is an SEO best practice to make sure ALL seo tags are optimized.

2.) Content Generation and Optimization

Your website must have a sufficient amount of content on it if you want any chance of ranking your website higher on Google.

And more importantly, this content should be consistent, possibly by using a blog or building out specific target pages related to your website each and every month.

Utilizing a blog is an extremely effective and simple way to ensure a healthy content ratio for your website from an SEO perspective.

Now with the content that you create, you must make sure it is optimized with your most important keywords in place (without keyword stuffing).

You will also want to add in a few internal links here and there throughout your copy which point to other pages of your website.

Internal linking helps visitors navigate your site more efficiently and helps spread link juice throughout your website.

2.) Link Building

One of the most important steps in a successful SEO campaign…

Now you need to build quality backlinks to your website to help increase your search rankings, website presence and organic traffic.

This can be as simple as reaching out to other blogs/websites relevant to your niche and see if they are accepting guest posts (which would contain your website link in the article).

This is one of the most effective link building strategies that many are not even paying attention to (better for us!).

This is a true and tested way to increase your Google ranking over time.

Please be patient when it comes to increasing your search rankings and make sure you commit to content generation and link building consistently going forward.

This should be an on-going process each and every month.

Any questions? Just ask!

How To Do Simple Search Engine Optimization For Websites?

How To Do Search Engine Optimization For Websites

One of the best skills you can learn as an online marketer is Search Engine Optimization (SEO).

Whether you want to:

  • Implement SEO for your own website or blog
  • Help small local businesses gain more search engine presence
  • Assist larger companies with your SEO knowledge & expertise

This is all extremely possible once you learn the basics of SEO.

The best part about mastering this skill is that the vast majority of people have NO idea what they’re doing when it comes to optimizing a website to its fullest potential.

You are looked at as some sort of genius when you tell clients, friends, local businesses that you can help rank their website in Google for various keywords.Simple Search Engine Optimization

Can you say CHA-CHING!

With that being said, in this short post I am going to highlight a few simple search engine optimization techniques you should focus on that will put you ahead of 99% of the competition.

Simple Search Engine Optimization Techniques

Let’s use an example of a local pizza restaurant in Miami Florida for the purpose of this blog post (Joey’s Pizza).

1.) Keyword Research

First and foremost you will need to conduct some keyword research based around the local target, competition, etc.  You can use Google Keyword Planner or other tools to generate your keyword research list.  Try to flesh out a list where you have sufficient amount of options to rank for in Google. For example, some keywords that might come up would be:

  • Restaurants in Miami Florida
  • Pizza Miami Florida
  • Best Pizza in Miami Florida
  • Miami Florida Pizza Places
2.) SEO Tag Optimization

Now that you have your keyword research list, you can begin to actually implement an SEO plan for your client, website etc.  Here are the most important tags to focus on:

Title Tags- The Title Tag holds the most weight from an SEO standpoint and should be written as close to 70 characters as possible (without going over).  Focus on adding in your most relevant keywords here as this is the blue clickable text that is seen in the search results when someone performs a search query.  Here is an example of a strong and optimized Title Tag: Best Pizza In Miami Florida | Miami Florida Restaurants | Joey’s Pizza

Meta Descriptions: The Meta Description is the snippet of text that is underneath the Title Tag when shown in the search engines.  It should be compelling/unique and describe the page to the visitor to encourage user click through (155-160 characters long).  You would want to optimize your Meta description like this for example: Joey’s pizza has been proudly serving the residents of Miami Florida for over 20 years strong.  Come in and try one of our delicious homemade pies today!

H1 Tags: The H1 Tag is the headline that is above the main text/copy/body of each page.  It holds significant authority as far as SEO goes and should be optimized with the most important target keywords, while still reading naturally to visitors. An example would be: Contact Joey’s Pizza In Miami Florida Today!

Image ALT Tag- Image ALT Tags are more important than people realize and offer great additional SEO benefits.  For every image on a website, you can add an ALT Tag, which is also shown when a user hovers over the picture.  A simple example would be a picture of a pizza that has the tag: Miami Florida Pizza Places

3.) Link Building

Assuming the website has enough content (make sure of this before going on to this step), you can then begin link building and citation work.

Citations are basically just mentions of a business name and address on other web pages like Google My Business, Bing Places etc.  They are a major component in the ranking algorithms of Google and Bing.

Guest Posting is the process of reaching out to other related websites in your niche and seeing if they are accepting guest posts which in return would generate a link back to you or your client’s website.  This is one of the MOST powerful ways to build quality back links, increase search rankings, and generate more traffic (read more about guest posting here).

4.) Content Creation

If you have a blog, you should be posting an article at least once every week.  This in combination with link building can really generate impressive results in terms of search engine rankings and organic traffic. Google loves a website with consistent, fresh and unique content and will actually favor it in the search results.

These are some dead simple search engine optimization techniques that you can implement that will separate you from much of the competition.  These are ethical and natural SEO methods to gain some serious traction in the search engines.

Do things the right way and the results will follow.

A cool tool you may want to test out is Linkio. It takes the guess work out of the link building process to help you score more backlinks.

I have more awesome search engine optimization tips, tricks and techniques on the way!

If you liked this post, please leave me a comment and share your thoughts 🙂

Creating A Blog From Scratch – How To Begin Blogging?

How To Begin Blogging

Creating a blog from scratch can be a daunting task, especially if you have no direction and no experience.Creating A Blog From Scratch

Luckily, you have come to the right place as I am going to share with you what is needed to begin blogging as soon as today.

Creating A Blog From Scratch

First things first, if you are looking for a step by step approach on how to set up your blog, make sure you check out my post here!

Below highlights the key information you need to know to get up and running…and without the headache!

1.) Sign up for Web Hosting here.  This is where your blog will live and where you can get into the technical side of things if necessary (don’t worry, setting up a blog is extremely simple and affordable).  Keep reading!

2.) You will then want to choose your domain name.  For example, if you wanted to create your blog in the Internet marketing niche (like mine here) and your name is Jesse Smith, you may want to consider calling your blog or just or  Be creative with this step, but remember it’s always good to brand yourself using your name.  Position yourself as the leader, authority figure and expert in your niche.

3.) Next you will need to install WordPress.  This is only takes a few minutes.  After you signup for Web Hosting at my link above, just search in Google or YouTube “How to set up WordPress in Bluehost?”.

4.) Choose a theme for your blog.  As you can see if you’re on my website here, a blog doesn’t have to be fancy.  In fact, I reccomend keeping it simple so it’s inviting to users and easy to read.  You want them to be engaged and tempted to click on other blog posts of yours and pages on your site (the lower the bounce rate, the better).

5.) Install a plugin called Yoast. This will allow you to optimize your blog to it’s fullest potential and get noticed in the search engines like Google and Bing.  It’s important you learn some basic SEO strategies like keyword research and SEO tag optimization so your blog can begin gaining traction. To start, learn about writing Title Tags, Meta Descriptions and H1 Tags for each blog post you write (all focused around your target keywords).  I have more content on the way with some killer SEO tips and techniques so you can dominate the search engines. Stay tuned on this!

6.) Start blogging! Yes, you can literally start blogging the same day you set up your blog.  Make sure that you are consistent with your approach meaning that you’re at least posting once every week (2 or 3 times is even better, but don’t burn yourself out). Try to make sure your blog posts are at least 300 words or more and are packed with massive amounts of value.

This is just a quick list to get your blog started with as little effort as possible.  However, the more time and focus you put into your new blog, the better your results will be.

Remember this is a long-term asset you are building here, so take your time over the next few months to really flesh it out with powerful and useful content for world to see.

You can have a voice, but you must get started.

Now let’s get to it!

How To Begin Blogging From Scratch?

How Can I Start A Blog and Make Money?

can you make money by blogging

So I got this question the other day and it really struck me for a specific reason.

Now the question was…

“How can I start a blog and make money?”

First off, if you haven’t read my post on How To Start a Blog For Beginners, I highly recommend you do.

Actually the question above, “how can I start a blog and make money” is a very valid one.

It’s similar to some of the other questions I receive on a weekly basis like…”can you make money by blogging” or “can you tell me how to create a money making blog”.

They are all the same really. How Can I Start A Blog and Make Money

However, the more I thought about this question, the more it struck me that most people have the wrong mindset when it comes to blogging and generating content for the world to see.

They are too damn focused on the making money part of the equation.

This is a sure fire way to fail honestly.

If your only goal with your blog is to make money from it, people will be able to see right through that.

Reputation is everything in this business…if you are just in it for the money, you are unfortunately not going to get anywhere.

Now let me tell you what the true secret is to setting up a successful blog.

How To Create A Successful Blog- The Right Way!

The only true way to create a successful blog with a loyal following, is to stop focusing on money and to start focusing on providing VALUE!

Yes as cliche as it sounds (because it is in the Internet Marketing business), your only chance of success is if you create massive value for your readers, subscribers and followers.

Once you create that trust and people look at you as an authority figure, that’s when the money can really start rolling in.

I hope this makes sense, as I want to completely shift your mindset.

Let’s move you away from “How Can I Start A Blog and Make Money?”…

And more towards “How Can I Start A Blog and Create Value!”

Now there’s many different ways you can do this from a blog.

  • You can create killer blog posts every day, week or month for your readers (hopefully every week at the very least).
  • You can upload YouTube videos sharing valuable tips, secrets and strategies and embed them in your blog posts.
  • You can create a free e-book jam packed with golden nuggets to give to your visitors in exchange for their email address.

I mean the list is literally endless, but I want to emphasize that the end goal here is to leave people more than satisfied.

Value, value and more value!

If you do this right, the results will follow.

Trust me on this!

Welcome To My Blog- Evan Hoeflich Marketing

Setting Up A Successful Blog

First and foremost, I wanted to say welcome to my new blog!

Although this isn’t the first blog I’ve ever written, I wanted to create something fresh where I can share my successes, failures and experience in the crazy industry of Online Marketing.

More importantly,  my goal here is to create a community of like-minded individuals who are looking to create an extra income online and help as many people as possible reach their true potential.

I encourage you to leave comments, create some discussion and really absorb what I have to write/teach in the coming future.

If you’re reading these words right now, there is a good chance you are looking to generate an extra income from home.

Luckily, I can help reveal to you what really works in this business and where you should spend you valuable time and hard earned money.

After literally 8 years of struggling online, I finally hooked up with a mentor who took me from struggling intermediate marketer, to online cash flowing rockstar.

I now am one of the top Solo Ad Traffic Vendors in the industry and have created an income for myself that I didn’t even really know was possible.

This has allowed me to explore and learn other business models and refine my craft as a pretty bad ass marketer. 🙂

The point here is to explain to you that really anyone can be successful online, however 97% of people will fail…it’s actually a statistical fact.

The reason being simply because they do not know who to learn from and what actions to take.

Stick with me through this process and you will learn more than you ever thought was possible.

I will hold nothing back and you shouldn’t either.

It’s time to roll up your sleeves and get some dirt on those hands.

The journey starts here!