Local SEO Case Study – District Performance & Physio

Summary

I’ve been working with District Performance & Physio for over 12 months now and it’s been a pleasure to help my client noticeably grow his business, all through search engine optimization (SEO).

When my client and I first connected he expressed that he wasn’t generating much of any organic traffic from Google and virtually no leads from Google Search. I did an initial SEO audit/analysis of his website and right off the bat I saw many quick wins that would help my client rank higher in the search engines. In fact, we started seeing measurable results in month #2 of working together, which in the SEO world is very quick. He was generating more organic traffic, organic phone calls and organic contact form submissions. He even hired a new physical therapist around month #6 based on the growth of new customers. Needless to say, just an initial round of strategic SEO work paid dividends for his business and we continue to grow his business today. 

Below in this case study you will find a brief snapshot of what type of work we completed and actual performance results to show the impact that proper SEO had on my clients website. If you have any questions, or would like to inquire about SEO services yourself, please use the form at the end of this page (I offer a free 30 minute consultation to discuss your website and needs). 

SEO Work Completed

  • Keyword Research & Mapping
  • SEO Tag Optimization & Implementation
    • Title Tags, Meta Descriptions, Header Tags & Image Alt Tags)
  • Copy Optimization & Internal Linking
  • Fixed Broken Links
  • Website Speed Improvements
  • New Landing Page Content Creation
    • Geo-targeted pages
    • Service pages
  • New Blog Content Creation
  • Business Citations
  • Link Building
    • Guest Blog Articles
    • Competitor Backlink Analysis
  • And lots more!

Performance Results

Below you will see various screenshots from tools that I use to track and monitor results for my clients. Throughout this particular campaign we’ve been seeing major increases in keywords ranking in Google which as a result has EXPLODED my clients organic traffic and organic leads.

First let’s look at the organic traffic growth.

Organic Traffic Chart (Long-Term)

The long-term organic traffic chart below speaks for itself for my client District Performance & Physio. Before I started implementing local SEO strategies, my client was averaging around 80-150 organic sessions per month. Now since optimizing his website and continuing to perform on-going SEO, we’ve been able to increase his organic traffic to close to 600 organic sessions per month. And yes, this is traffic that converts and traffic that has drastically increased his leads and customer base as a result. 

Organic Traffic (Year-Over-Year)

Below is a snapshot of year-over-year comparisons in organic traffic so you can see the growth we’ve been able to achieve for District Performance & Physio. This is a screenshot directly from Google Analytics.

  • Organic traffic is up 505.10% when comparing year-over-year (593 visits vs. 98 visits)
  • New visitors (from organic search) is up 439.51% when comparing year-over-year (437 visits vs. 81 visits)

+196 New Keywords!

Since we started working together, I’ve helped my client rank for close to 200 new keywords within Google.

Positive Keyword Movement

Of the keywords we are tracking, 33 keywords have moved up in Google while only 2 have moved down since the start of the campaign. This is a ratio that is well above average and is a big reason why District Performance & Physio’s organic traffic is through the roof. These keyword increases are for highly targeted and relevant keywords which leads to more business for my client.

Average Position Increased by 9.37

The average keyword ranking position from all the keywords we are tracking is up by 9.37 positions which is quite substantial. You can see the progress in the mini line graph as well below.

Schedule a Free 30 Minute Phone Call

If you’re a physical therapist and want to know a bit more about the services I provide and work involved, please follow this link SEO services for Physical Therapists. Or if you’re ready to jump on a free 30 minute consultation right away after reading this page, then please fill out the form below. I really look forward to hearing from you and helping take your business to the next level!