Services for Physical Therapists
Search Engine Optimization (SEO) for physical therapists is becoming increasingly important each and every year. Competition is constantly rising and people have more physical therapy offices to choose from today than ever before. This is why it’s so crucial that your physical therapy business stands out and also ranks highly in Google search for target keywords. If you are neglecting your website from an SEO perspective, then you are most definitely missing out on organic traffic and organic leads generated through the major search engines like Google, Bing and Yahoo.
With that said, I am happy you found this page as I specialize in SEO for physical therapists and have many happy clients in this niche.
+300%
Average returns of
Investment
Search Engine Optimization (SEO) is the practice of implementing specific on-site and off-site strategies to increase your exposure and rankings in the major search engines like Google. This in return will help you to generate more organic traffic and organic leads from Google to your physical therapy practice. SEO for physical therapists also includes Google My Business optimization as this is a crucial piece to the puzzle for “Map” rankings
Physical therapists need SEO to remain competitive in the marketplace. Trust me, if your competition isn’t currently implementing SEO, they will in the near future (but most are already doing it). SEO is becoming essential for all local business owners and not just physical therapists so it’s vital that you learn it yourself, or hire an expert to do it for.
With that being said, let’s talk about two specific SEO elements that will help your physical therapy business thrive organically.
The term “on-site SEO” essentially means making optimization edits and additions to the website’s code, meta data, blog/landing page content, images and more. The on-site SEO strategies my team and I would put in place for your physical therapy business are below:
All SEO campaigns would start with proper keyword research to identify target terms we would want to rank highly for in Google. We will build a list of keywords that have low competition but a sufficient amount of people searching for them on a monthly basis for the best results.
We would utilize the keyword research we generate to write our SEO tags which include title tags, meta descriptions, h1 tags and image alt tags. This will really lay the foundation of your SEO and help explain to Google what we’re trying to rank for. To learn more about the specific SEO tags, click here.
We will optimize the existing copy on the website and ensure there’s target keywords in place where appropriate. Additionally, we will insert internal links (naturally within the content) to help users navigate the website effectively and also help spread link equity (SEO juice) throughout the overall website.
We’ll be using various SEO tools and software to run monthly scrapes and audits to identify any technical issues such as broken links, redirect chains, indexability/crawling issues and more.
We will be generating high-quality content for your website in the form of new landing or service pages, pages that need to be fleshed out further and new blog posts.
“Off-site SEO” is the practice of generating additional exposure for your business outside of your actual website (through business citations, guest blog articles etc) while also making sure that your website link is present on these external websites. For example, writing a guest blog article for another reputable website (which contains your link embedded within the content) is an example of an off-site SEO tactic. This ultimately will help increase the authority of your physical therapy website and aid in higher search engine rankings overtime. A few strategies my team and I will use for off-site SEO include:
Business Citations Creation & Management: For physical therapists it’s critical that proper business citations are created, managed and consistent across the web. Business citations such as Google My Business, Bing Places, Yelp etc. are a great way to generate more eyeballs and traffic to your physical therapy practice while also building quality backlinks, which brings me to the strategy tactic below.
Link Building: Building quality backlinks that point to your website from external websites is a key component to a successful SEO campaign. A couple of strategies we would use to accomplish this are guest blog posting on other relevant websites, identifying unlinked brand mentions and competitor link analysis. The more quality backlinks we generate for your physical therapy website, the higher we will be able to rank in Google search..
If all this sounds overwhelming and you would rather hire an SEO expert to implement this work for you, please read on below.
I currently offer two different SEO options for my physical therapy clients. This way depending on where your website stands, we can come up with the best plan of attack for you to generate results.
If you want me to build the SEO foundation for your website or have one-off projects, then this would be the option for you. One-time SEO for your physical therapy business would include keyword research and SEO tag implementation (title tags, meta descriptions, h1 tags and image alt tags). Or if you had a specific project you’d like me to complete like business citations, link building or blog content for a given month, this could also fall under one-time SEO. The one downfall of one-time SEO is that you will not receive monthly maintenance and reports highlighting your organic traffic, leads and keyword rankings. However, this still is a good option for certain physical therapy businesses depending on circumstances and budget.
The reason I recommend on-going SEO is because search engine optimization is a practice that really generates the best results if done consistently over the long-term. It can take up to 6-12 months for a website to start noticing measurable results from SEO efforts. SEO is something that builds upon itself and generates momentum the longer it has been implemented. With on-going SEO, you will receive keyword research, SEO tag implementation, copy optimization & internal linking, on-going content generation (blogs, landing pages etc.), on-going link building, monthly audits/scrapes, monthly SEO reports and much more. And again, on-going. This is recommended for physical therapists who want to take their business to the next level.
With all that being said, SEO for physical therapists is definitely something that should be handed over to an expert, unless you have months to learn the practices yourself. I would be thrilled to be your partner and create a long-lasting SEO approach for your physical therapy business that would generate more organic traffic, leads and results!
Please use the form below to schedule a free 30-minute consultation so I can hear more about your business and analyze your website. From there, we will come up with a strategic plan of attack to get you ranking at the top of Google.
I look forward to hearing from you!
