3 Quick Ways To Improve Your WordPress SEO

WordPress SEO Strategies

Millions of people worldwide use WordPress for their blogs, websites, and even online stores. There’s no doubt that it’s a great CMS; the numbers speak for themselves, however, their ‘out-of-the-box’ Search Engine Optimization (SEO) is not a quick, or even good, solution to apply to your SEO strategy. Although there are plenty of ways to drive and encourage traffic to your website, we all know that SEO is the crucially important, mainly because it produces actual results.

What we’re really saying here is, don’t rely on WordPress’s SEO to get your website to the top of Google’s search engine ranking. In this post, we’ve put together 3 quick and effective ways for you to improve your WordPress SEO, without too much effort.

1.) Choose the best WordPress Web Host

Now, you’re probably wondering, what does your web hosting provider have to do with increasing your WordPress SEO? Google takes into account many factors when calculating your website’s position on their search engine results page (SERP); one of those factors being the speed of your website. Your web host, when it comes right down to it, WordPress SEOdetermines the downtime of your website, and the speed in which your website loads.

It’s really important to check out the uptime and potential server speed from your web host; most web hosting providers offer a 99.9% uptime guarantee, giving you the reassurance that you require. However, it’s not as simple as finding a web host that provides a guarantee; there are other factors included too, such as their reputation, customer support, and hosting features. You’re going to need a web host that gives you access to 1-click installs, such as, WordPress, to ensure that you can gain easy access to your website, and your web host’s control panel at the same time.

Being smart about your choices will return great results; look for a web host who offers specific WordPress hosting plans, as well as speed and consistent high performance.

2.) Use a reputable SEO plugin

I can’t put into words how great WordPress plugins are; software that can simply boost the usability of your website at the click of a button – but, don’t go overboard. There are A LOT of plugins available for WordPress, and as tempting as it may be to install every shiny plugin, that’s not the trick here. Using a recognised and reputable SEO plugin can certainly help your SERP ranking, such as, Yoast SEO.

Yoast SEO has been branded the number 1 WordPress SEO plugin, and there’s plenty of reasons for this. If you’re new to WordPress and/or SEO, there’s a lot of terminology that won’t make sense. Yoast SEO pretty much deals with all the jargon for you and performs all the tedious tasks to ensure your website gets seen. From Sitemaps and breadcrumbs, to meta descriptions and oodles of features, Yoast SEO integrates and manages your WordPress website with Google to the best of its ability.  It even goes as far as providing you with all the tools you need when writing content for your website; is it SEO friendly? Does it conform to SEO standards? How will your page look on Google?

Yoast SEO is free to download, with premium options available. It’s updated regularly and has over 5 million active installations. It’s most certainly a quick and easy way to improve your WordPress SEO.

3.) Use a responsive design or template

If you decide to use one of WordPress’s templates, of which there are literally thousands, you’re going to want to make sure that it’s responsive. How often do you browse the internet on your mobile phone? Probably quite a lot! So, would you be happy if you were using your smart phone, and came across a website that wasn’t optimised for your screen size? Of course not, and neither would Google!

Another one of Google’s ranking factors is responsive design; creating a website that will look great on both desktop and mobile is essential in 2018. Whether you’re using a computer, phone, or tablet, your website design or WordPress template must be responsive.  Most WordPress themes are, which is great, as it saves trawling through thousands of designs to find one that’s suitable.

Whether you’re a beginner or an expert, WordPress is a great platform to use to create a new blog, website, or even run your own business. There are plenty of tools available to get you started, and simple tips and tricks to ensure that your WordPress SEO is up to scratch. It may seem daunting at first, but, there’s an abundant amount of information available on the internet to guide you along your way.

Author Bio:

JannJann is a Content Writer at ukwebhostreview.com – She is committed to providing all you need to know about technology along with researching and analyzing the best hosting providers.

 

Any questions or comments? Let Jann and I know in the comments section!

How to Boost Usability of a WordPress Website- Tips & Tricks

Wordpress Tips

The main reason why WordPress is currently managing about 28 percent of all content on the Internet is due to the fact that it has an incredibly beginner-friendly learning curve. This is mostly due to the fact that it allows you to design a website without having to actively learn how to code. However, learning how to use the basics and knowing how to get the most out of your WordPress website’s potential is not the one and the same thing. With this in mind and without further ado, here are a couple of tips you might find particularly useful.

1. Lightweight theme for ultimate responsiveness

The first thing you need to put your mind to when designing a website is its responsiveness. Broad online audiences expect your website to load within two seconds and get seriously frustrated when it fails to do so. According to one survey, it takes only 4 seconds of non-responsiveness in order for your website to lose about one-quarter of all its visitors. In order to avoid this happening, you need to look for a lightweight WordPress theme. Recognizing it is quite easy since it has to A) appear minimalistic, B) be HTML code optimized and C) have a small size of the theme files. While there are some exceptions to these three rules, they usually hold true.

2. Eliminate unnecessary plugins

WordPress Tips and Tricks

While each plugin you use may add a new function to your website, install too many and you will see a significant decline in your website’s functionality. Due to the fact that each of them requires an additional HTTP request, this will slow down your website’s load time and in this way cause a problem discussed in the previous section. Furthermore, more plugins require more maintenance, which is yet another reason why you should prioritize when it comes to your website’s third-party software selection.

3. Find the right host

The next thing you need to keep in mind is that not everything is up to you. Finding a host who can’t deliver on their promise of speed and uptime can land a devastating blow to a struggling young enterprise. Therefore, you need to keep both your eyes open when looking for the right cPanel hosting option. As for the other features you need to focus on, the uptime (at least 99.99 percent of the time), decent monthly traffic (at least 50 GB) and 24/7 web support are a bare minimum.

4. Keep it simple

Throughout this article, we argued just how important it is to keep your website fast and functional. However, keeping its design simple gives you a boost to the overall CX (customer experience), as well. For instance, a more intuitive navigation means that your audience will have an easier time finding their way around your domain, however, it also means that your website might get indexed sooner.

Additionally, a simple check out system means a significantly lower shopping cart abandonment rate (provided that you have an e-commerce website). Finally, a transparent CTA (call-to-action) button could lead to a lower bounce rate, not to mention that more whitespace also boosts the readability of your content by quite a bit. All of these perks boost your SEO rank and your overall standing in the digital environment.

5. Image optimization

At the end of the day, in order to make your content more appealing, you need to add the right images to it. Since the human brain registers about 90 percent of all information it receives visually, the choice of an adequate image is more than important. However, what matters the most is that the image is well-optimized for your website, especially today, where people are likely to access it through various devices. As for the way in which to go about this, the choice is yours. Some decide to do so manually, while others prefer turning to plugins and completely automating this process.

At the end of the day, sometimes, in order to get more out of your website, you need to add less. Still, going with the minimalist approach doesn’t mean that you should leave your website virtually empty. There is a fine line between creating a beautiful minimalist web design and displaying a lack of care for your website’s appearance. Needless to say, while you should favor functionality above the aesthetics, you can’t afford to neglect the looks either. Damned if you do, damned if you don’t; yet in the world of web design, these are some of the choices you will just have to learn how to live with.

Author Bio:

Raul- Technivorz

My name is Raul and I am editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. Please take a minute to connect with me on Twitter and Facebook.

 

 

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