Link building is an SEO strategy that I personally really enjoy doing.
Mainly because it results in the most noticeable improvements/movement for my blog and other external websites that I work on (this is assuming all other SEO is in place properly as well).
And by movement I mean increases in search engine rankings, organic traffic, engagement, conversions etc.
Unfortunately, link building for many people can be a very daunting and confusing process.
This is quite common actually.
There are many bloggers out there who write great content, optimize all of their SEO tags with target terms, post on a consistent schedule but hit a wall when it comes to link building…This makes them and their blog stagnant.
If they just mastered this one link building technique I’m going to share with you below, it could potentially sky rocket their results.
In this post, I want to go over one of the most natural, easiest and ethical ways to build quality backlinks to your website.
So what is the technique I’m talking about?
Guest Posting For Maximum Results!
That’s right, guest posting!
This is as simple as reaching out to other websites/blogs in your general niche and asking them if you could write an article that would be published on their website…which in return would contain your website link within the article, building you a natural backlink.
Other bloggers and website owners are constantly looking for unique and fresh content to put on their websites…and this is where you come in to help out.
There should never really be a shortage of guest post opportunities (unless you’re operating in an extremely specified niche) because every website needs quality and consistent content….Remember content is king!
If you want more information on how to actually get started with guest posting, make sure to check out my article on “What Is Guest Posting?” for more details on the process.
One thing I’d like to point out is that you must remain patient with guest posting and link building in general.
Some of these websites you reach out to may take a little while to respond, or some time to publish your article but if you stick with this approach it WILL be worth it.
On the topic of patience, it’s also important to understand that if/when you do get a guest post published, it will take Google some time to recognize that backlink pointing to your website.
Don’t expect to see the benefits immediately.
Sometimes it can take a few weeks and even months before you really see your hard work pay off.
And I say hard work, because although this is a simple link building technique, it will take a little while to master the process from start to finish.
But when you do, watch out!
Link Building Benefits- Don’t Put This Off
I’ve already mentioned some of the link building benefits above but this will help bring everything full circle.
If you truly master link building and make it a main priority in your marketing efforts, the results can really be exciting.
Let’s take a look at the main benefits of link building below:
1.) Increased Search Rankings:
This to me is the biggest benefits overall of link building. When Google starts recognizing the backlinks pointing to your website, you really start to jump up in the search results. It’s exciting when you start hitting the first page of Google for relevant and highly searched keyword phrases….which brings me to the next benefit.
2.) Increased Organic Traffic:
As a result of higher search rankings, this will ultimately bring your site more organic traffic. I don’t know about you, but organic traffic from the search engines is my favorite traffic source. It’s free, it’s highly targeted and sky is the limit with how much you can generate.
3.) Strengthens Overall SEO/brings everything together:
Link building strengthens the overall SEO of your website and really brings everything together. It helps you rank for the keywords you’re targeting in your Title tags, H1 tags, Image ALT tags etc. It also helps build authority to specific blog posts, web pages and your website in general.
4.) Referral Traffic From Other Sites:
Although not the main benefit, but an added bonus is the referral traffic you could potentially receive from having your article published on another website. Depending on the popularity of the site, this could bring in a healthy amount of traffic and new readers.
5.) Create New Relationships:
Another great benefit is the relationships you build with other bloggers. These are people you can possibly work with in the future, share ideas, tactics and strategies with. Networking in this industry is always important, and this is a great way to connect with like-minded people.
To summarize this post, if you master the strategy of link building, your website will thank you for it and respond over time.
This is one of the most important skills you can have in your toolbox when it comes to the organic growth of your blog.
Don’t take this lightly and more importantly get out there are start building some links.
It may feel difficult at first, but stick with it.
And if you need extra support, either contact me or refer to this post here.
What are your thoughts on this?
Have you had success with guest posting?
Have you not even tried yet?