15 Concrete Reasons Why Local SEO is More Important Than Ever

How many times do you search for a service or a business in your neighborhood?

If you’re like the 88% of people who conduct a search for a local business, you’re going to end up calling or visiting that business within a day.

And guess what…for you business owners out there, this is a REALLY good thing!

When your business is showing up at the top of those search results, the more likely your website traffic, foot traffic, and sales will increase.

This is where local SEO comes into play

According to BrightLocal “Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.” And since we know that customers have increased searching for “open”, “now”, and “near me” 200% in the last year alone, local SEO is clearly a solid strategy to increase quality, relevant leads.

Put yourself in your customers shoes who are searching for “restaurants near me”. Google will first show you the “snack pack” as well as the proceeding top organic search results. These are excellent positions to be in as a local business owner. And when you’re in that “snack pack” or at the top of the organic search results, you’re meeting those customers searching for you, head on

So how does it work? Here are 3 ways to improve your local SEO strategy

1. Google My Business optimization – Google My Business is a tool to keep your NAP (name, address, phone number) and other business information up to date. Your business profile appears in Google Search and Maps.
2. Local on-page optimization – Your website content and meta tags are optimized for local SEO
3. Localized content – Is your content relevant to your location? Does it connect with other local businesses and your community?

If you’re interested in learning more about local SEO, BCC Interactive, a premier SEO agency in Philadelphia, PA, has put together an engaging and helpful infographic below, demonstrating 15 reasons why local search engine optimization (SEO) is more important than ever.

Author bio:

Cory Young is a creative and innovative internet marketer with 10 + years’ experience in digital marketing, with a specialization in Search Engine Optimization and data analytics. Cory is the founder of BCC Interactive, an SEO agency based in Philadelphia, PA. He and his team are experts at developing holistic digital marketing strategies that help businesses achieve their growth targets.