3 Tips To Make Your Sales Funnel Future Ready (Guest Post)

This is a guest post written by Anubhuti Shrivastava.

If you want to keep your brand alive then it’s important to build and maintain a comprehensive sales funnel. It should have the capacity to nurture quality leads and guide them down through the pipeline in order to maximize conversions.

But the dynamism in the marketplace demands you to design the channel with a futuristic approach and optimize each and every phase. This process requires you to brainstorm and identify ways to improve the overall funnel for boosting sales.

It can be tough but a little bit of caution is enough to empower you with numerous ways to modify and make the funnel future ready. Let’s begin with the basics and try to look at the refining process with a different perspective with the motive of increasing sales.

How Can You Define A Sales Funnel?

A sales funnel is a tool which provides sales reps with essential insights into where the prospects are actually in the sales process. Also, it helps them to optimize different business processes which they accomplish in order to close a deal. Generally, these processes include:

• Awareness: Grabbing the prospects’ attention by providing them with amazing offers
• Consideration: Personal meeting and eventually signing the deal
• Loyalty: Converting customers into permanent clients
• Advocacy: Your loyal clients will indirectly become promoters

You can observe each and every member of your sales team and evaluate the way in which they are completing these steps. Also, measure the time required by each of them to finish one stage. Once you are done with analysis, identify the ways to optimize each and every process and eliminate the unnecessary and tedious processes.

Based on the outcomes you can choose the best sales CRM and tweak it in order to stay away from wasting time on redundant processes. The insights provided by the CRM tool can be used to create a precise sales funnel.

Which Factors Can Be Optimized To Improve Your Sales Funnel?

First of all, in order to empower your sales team, it’s necessary to guide them in creating a reliable funnel. This will allow them to analyze each and every movement of the prospects. But it’s not enough to just recognize key business processes and keep an eye on sales reps to gain an idea of their performance.

Along with this, sales managers must have knowledge of using the data generated by the CRM system and use it to improve the following aspects:

1. Identify the niche audience serving to which can be the most profitable venture for your business.
2. Analyze the strengths and weaknesses of your sales team and provide them with proper training to help them in filling the gaps.
3. Study the way in which sales reps are engaging with new customers and track all the conversations to identify the bottlenecks.
4. Evaluate the most profitable region for your business and optimize your efforts in the same direction.
5. Figure out which of your products are performing better and which fall short in fulfilling the customer requirements. Discovering the products with maximum conversions will allow you to develop an effective product line.
6. Analyze different channels such as webinars, cold calls, newsletters, conferences, advertising, etc. and recognize which of the channels are proving to be the best in providing you with maximum quality leads.

How Can You Make Your Sales Funnel Future Ready & Capable To Endorse Your Products & Services In The Best Possible Manner?

1.) Remarketing Can Be The Magic Wand To Grab More Leads & Increase Conversions

You can identify a different set of targeted audience and use remarketing campaigns or tools to attract them. For example, you can focus on prospects who have placed orders or abandon their shopping carts at the last moment or those site visitors who explored a few pages but left the portal without taking any action.

One of the best ways through which you can engage with one of the above set of potential customers is by providing them with something unique. You can come up with some interesting ideas to organize a contest for grabbing the attention of prospects. Also, building a visually appealing and intuitive landing page can act as an anchor to capture quality leads.

It’s a better choice to leverage one of the website builders available in the market for building an impressive landing page for your sales funnel. It will help you in building a concise page with high-end images, compelling CTAs, and personalized content to attract more visitors. You can use precise forms to gather details and discover quality leads that can be easily converted.

2.) Make Your Offer Unique

The majority of the sales reps provide their prospects with exciting discounts, redeemable coupons, and free deals to capture their attention. But all these have become common ways which are used by most of the brands. Therefore, to implement a unique strategy you can leverage marketing apps to grab more leads.

With the help of integrating analytics these apps can provide you with the following insights with which you can make well-informed business decisions:

• Tips on how to enhance the performance
• Comparative analysis with business rivals
• Examining current actions and identifying the problematic areas

3.) Eliminate Blockages By Studying Your Conversions

Visitors should not feel pressure to explore more pages of your business website. But they should feel that curiosity from inside. You can revoke their interest by incorporating small changes which can streamline the entire experience. For example, by analyzing your conversion details you can locate the points where the visitors are losing their interest.

Make their journey interesting by providing them with elements like appealing images, simple forms, seamless UX, intuitive interface, etc. Test your product and consider valuable feedback to improvise its functionality. Experiment with payment options and evaluate the impact of integrating features such as completing the purchase using special menus or choice of delivery.

In a nutshell, nowadays it’s not important to use conventional tools for building a sales funnel but it’s more relevant to leverage out-of-the-box techniques. This can allow you to create a funnel which can grab more customers, maximize sales, and build awareness for your brand.

Author Bio:

Anubhuti Shrivastava is a content crafter at Arkenea and Benchpoint. She is passionate about writing articles on topics related to design and the software development industry.

 

 

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