Business Growth: Tools Every Company Can Use to Increase Business Opportunities

As a business owner, one of your missions is to look out for new opportunities to grow your company. However, most of us look outside the organization rather than inside. But what if you could actually start that growth from tools that you might already be using?

In this article, we’ll explore several tools that will not only improve your team’s productivity but also widen the window of opportunities for your business.

1. Pocket

It’s hard to resist the allure of Related Articles. One minute, you’re reading a piece about business strategy, and the next thing you know, you’re in a rabbit hole of articles which aren’t so related anymore.

We live in the age of distraction. Keep your eyes on the prize and learn how to block out distractions. Thankfully, there’s tools like Pocket which lets you save articles and pages that you can view later. Share this with your whole team, not because you want them to procrastinate, but because you understand that everyone has the capacity to get distracted. Pocket can be that friend that will help them keep those useful articles and documents for later.

2. Salesforce

Increase your sales team’s productivity with Salesforce. Using this tool, you give each team member the power to close deals like never before. Not just that, but Salesforce also allows you to manage your existing customers, partners, distributors, suppliers, and more. It also helps you keep track of your marketing efforts from a wide variety of platforms including web, social media, mobile, and email. Use it alongside an inventory software so you can keep track of every team member’s sale and item that you sell.  Whatever size your business may be, you can definitely benefit from Salesforce.

3.SurveyMonkey

Surveys are not dead yet. In fact, they are much easier to conduct now with the help of technology. Send surveys to your customers and prospects and find out how your business is doing. Using SurveyMonkey, formulate questions that get to the heart of the issue and find out the best ways to improve your business. You will be amazed by the insights you gain straight from your customer’s mouth.

4. Sprout Social

Manage your social media with ease and find new prospects for your business using Sprout Social. It goes beyond collecting data as it helps you create real connections with people who already love your brand. Being a social marketer becomes easy when you can effortlessly view the progress of your efforts in one clean dashboard.

5. Crazy Egg

Google Analytics only gives you so much information about your site. Take it a step further by finding out how your website visitors are interacting with each page. Using Crazy Egg, you can get a heatmap that shows where your visitor’s mouse are hovering and clicking when they visit your website. This gives you a good idea of what elements in your website attracts your customer the most, and which ones don’t. You can then optimize your pages accordingly making sure each part serves a purpose to the user.

6. MailChimp

Take advantage of your list with the help of an email marketing tool like ConvertKit. It goes beyond emails and lets you create elaborate drip campaigns tailored to each customer. Segment persons based on factors of your choosing, send them targeted messages, and increase your opportunities for sales.

7. Unitrends

Before any kind of unexpected disaster happens, your business should already have a data recovery plan. This is when you plan for the worst and ensure that all your information is stored somewhere that you can access later should anything happen.

Unitrends is a backup and recovery service that allows you to secure your company’s most important data. In this day and age where almost everything runs on big data, it’s essential that your business is able to retrieve its assets even after a disaster or accident has occurred..

8. Office 365

A product of Microsoft, Office 365 lets you perform your company’s most important tasks in one platform, whether it’s email, file sharing, or online conferences. No need to switch back and forth between different office tools when you can access it all in one interface.

Which of these tools are you already using? Do you have others that you can recommend? Share your thoughts in the comments below.

Author Bio:

Damien Clarke…Born and raised in an urban lifestyle of Johannesburg. I traveled around a bit, exploring South East Asia, Canada, Mauritius, and a few other wondrous places. My passion for writing is only overridden by my wanderlust. Finally, settling down in Cape Town, South Africa and making a living doing something I truly am in love with. I specialize in travel, technology, B2B, and fitness articles with a bit of leisure on the side.