5 Ways to Build Quality Backlinks in 2019 (Guest Post)
Acquiring high-quality backlinks is still a great way to rank highly on the search engine results pages. Google has confirmed that high-quality backlinks are one of their top three ranking factors. But building backlinks in 2019 can be a bit of a challenge. It’s easy to acquire low-quality links, but those don’t have the same power they once did. In fact, they can even hurt your rankings.
So what are you supposed to do? How can you acquire the types of links Google and other search engines consider to be high quality? Here are five ways to build natural and quality backlinks in 2019.
Create solution pages and informative resources
The most important thing is that you create content that people are going to want to link to. Not many people are going to link to product pages or promotional pages. However, if you solve a related problem on a page or if you create a helpful resource related to your niche, it will be easier to get people to link to that. For example, let’s say you’re trying to build links to a site about weight loss. You can create a page with specific information about eating disorders and contact other sites with resources about eating disorders.
Focus on relationships
Find related sites that are not direct competitors, and build relationships with the people behind those sites. Go to conferences or events. Contact important people within your niche. Follow them on social media and build relationships. Don’t just ask for a link right off the bat. Get to know these people first. Offer them something of value. After you have established a relationship, you can ask them for a link to your site. In many cases, they will be happy to help you out, especially if you have helped them out in some way.
Write a guest blog post
Guest blog post links are still valuable if the site you are writing for is related to your niche. Try Googling “write for us” + your niche to find websites that accept guest blog posts. Make sure your post is well written and well researched. Read the websites’ guidelines and follow them. Don’t just write a promotional post about how great your business, products, or services are, but write a helpful and informative post that is related to your niche. You may find a lot of sites that will accept low-quality posts, but don’t use them. Having a poorly written guest post could hurt your company’s reputation.
Reach out to competitors’ backlinks
There are several SEO tools that will help you to find websites who already link to your competitors. This can be a great place to start when you’re doing outreach in the hopes of building links. If they have a resource page that already links to websites about eating disorders, for example, and you ask them for a link to your resource about eating disorders, it is likely that they will give you a link. There are also a lot of outreach programs like Buzzstream and Pitchbox that will scrape these websites for contact information, which will make it much easier to reach out to them.
Contact link roundup sites
It’s easy to get links on link roundup sites. All you have to do is perform a search like “keyword” + “link roundup” or “keyword” + “weekly roundup” and you will find a lot of sites that meet your requirements. Then all you have to do is find the contact information and reach out to them with suggested content for their next weekly roundup. This will work much better with the informational resource pages that solve a problem the reader is having. Create the kind of content these sites will want to link to.
Even in 2019, high-quality link building is still one of the best tactics for SEO. Your main takeaway from this should be that you want to really focus on creating high-quality and engaging content. It will be much easier to promote your content if it’s informative, entertaining, or solves some type of problem for the reader. Follow the tips above, and you will be building high-quality backlinks in no time.
Author Bio
Sara Crawford is a digital content strategist for WT Digital Agency and an author from Atlanta, Georgia. She has written novels, produced her own plays, and performed as a singer/songwriter. She is passionate about the act of creation, and she adores the written word.
How are you building links in 2019?