30 Best Free Digital Marketing Courses for Beginners to Try

This is a guest post written by Amos Onwukwe.

The best free digital marketing courses for beginners will help you grow as a digital nomad or marketer. With 4.39 billion internet users and counting, marketers are increasingly going digital to market their products and services. Hence, online marketing is the new gold rush.

Facebook alone has more than 2 billion monthly active users, Instagram over 1 billion monthly active users, making them prime destinations for millions of businesses seeking to grow their following and engage with customers who now spend much of their time online.

Social media marketing is just one arm of digital marketing. By fully engaging other digital marketing channels, businesses can achieve more in terms of brand awareness, publicity, lead acquisition and nurturing, traffic generation, conversion and sales, etc. This is possible with these best free digital marketing courses for beginners.

In this article, we’ll be looking at what is digital marketing, the importance of digital marketing and lastly, some of the best free digital marketing courses for beginners you can check out, but first…

What is Digital Marketing?

Digital Marketing refers to marketing activities carried out using digital channels like search engines, websites, social media, email, mobile, apps, etc. With billions of daily active internet users, the internet has become the biggest global marketplace where buyers and sellers can meet and do business virtually.

With the right digital marketing strategy in place, businesses can reach more customers, gain market share and scale at a scale never before imagined. Hence, cultivating the right digital marketing skills set has become a key pursuit for smart marketers and business owners.

In this post, we’ll highlight 30 best free digital marketing courses for beginners to help you gain the right digital marketing skills to succeed in your business, even as a starter.

But before that, let’s see…

The Importance of Digital Marketing in 2019

1. Accessibility (24/7 access via multiple channels and devices)
2. Global Reach (reach customers anywhere with internet access)
3. Access to Global Markets (cross-border and multilingual markets)
4. Foreign Exchange (earn foreign exchange from international clients)
5. Instant Execution (digital orders are speedily executed)
6. Cost Effectiveness (cheaper ads, no rent, outsourcing, etc)
7. Automation (lead acquisition, nurturing and conversion are possible with sales funnels)
8. Analytics/Insight (your actions are measurable, you know what works and what doesn’t)
9. Tracking/Measurement (you can see your performance in numbers, percentages and other measurable metrics)
10.  Scalability (limitless growth and expansion)

These are some of the benefits of digital marketing for your business.

Now here are 30 best free digital marketing courses for beginners.

30 Best Free Digital Marketing Courses for Beginners 

1. Inbound Marketing Certification – HubSpot Academy
2. Content Strategy Course – HubSpot Academy
3. SEO Training Course – HubSpot Academy
4. Content Marketing Certification – HubSpot Academy
5. Viral Marketing and How to Craft Contagious Content – Coursera
6. The Strategy of Content Marketing – Coursera
7. Fundamentals of Digital Marketing – Google Digital Garage
8. SMstudy® Digital Marketing Associate certification Course -Udemy
9. Social Media Certification – HubSpot Academy
10. Content Marketing for B2B Enterprises – Udemy
11. Strategic Social Media Marketing – edX
12. Diploma in Web Business Development and Marketing – Alison
13. Social Marketing Training – Hootsuite
14. Diploma in E-Business – Alison
15. Social Media Analytics – Quintly
16. Instagram Marketing: 3 Tips To Get Real Instagram Followers – Udemy
17. SEO Training Course by Moz – Udemy
18. Online Marketing For Your Local Business Made Simple – Udemy
19. Email Marketing Certification – HubSpot Academy
20. Digital Marketing Basics Course – Udemy
21. PPC 101 – Wordstream
22. Make a Website – CodeAcademy
23. Learn to Code Awesome Websites – General Assembly
24. Content Marketing: A 7 Day Mini Challenge To Get More Sales – Udemy
25. Digital Marketing Training – LinkedIn Learning
26. Introduction to HTML – CodeAcademy
27. SEO Tutorial for Beginners – Udemy
28. Facebook Blueprint – Facebook
29. Internet Marketing for Smart People – Copyblogger.
30. YouTube Marketing Course: Successful Strategies to Grow and Optimize Your YouTube Channel in 2019 – HubSpot Academy.

Summary of the 30 Best Free Digital Marketing Courses for Beginners

DIGITAL MARKETING COURSE	FEATURES
Inbound Marketing Certification HubSpot Academy	●      Free Certification Course. ●      Review Rating: N/A. ●      Duration: 1.54 hours. ●      Languages: English.
Content Strategy Course HubSpot Academy	●      Free Course. ●      Review Rating: N/A. ●      Duration: 3.30 hours. ●      Languages: English.
SEO Training Course HubSpot Academy	●      Free Course. ●      Review Rating: N/A. ●      Duration: 1.47 hours. ●      Languages: English.
Content Marketing Certification HubSpot Academy	●      Free Certification Course. ●      Review Rating: N/A. ●      Duration: 6.20 hours. ●      Languages: English.
Viral Marketing and How to Craft Contagious Content Coursera	●      Free Course. ●      Review Rating: 4.7 stars. ●      Duration: 6 hours. ●      Languages: English. ●      Flexible deadlines.
The Strategy of Content Marketing Coursera	●      Free Course. ●      Review Rating: 4.5 stars. ●      Duration: 7 hours. ●      Languages: English. ●      Flexible deadlines.
Fundamentals of Digital Marketing Google Digital Garage	●      Free Certification Course. ●      Review Ratings: N/A. ●      Duration: 40 hours. ●      Languages: English. ●      Self-paced learning. ●      Video tutorials. ●      Unlimited access. ●      Recognised certification.
SMstudy® Digital Marketing Associate certification Course Udemy	●      Free Course. ●      Review Rating: 4.2 stars. ●      Duration: 2.5 hours on-demand video. ●      Languages: English. ●      Full lifetime access. ●      Access on mobile and TV. ●      Certificate of Completion.
Social Media Certification HubSpot Academy	●      Free Certification Course. ●      Review Rating: N/A. ●      Duration: 4.39 hours. ●      Languages: English.
Content Marketing for B2B Enterprises Udemy	●      Free Course. ●      Review Rating: 4.1 stars. ●      Duration: 37 minutes on-demand video. ●      Languages: English. ●      Full lifetime access. ●      Access on mobile and TV. ●      Certificate of Completion.
Strategic Social Media Marketing edX	●      Free Course. ●      Review Rating: N/A. ●      Duration: 6 weeks. ●      Languages: English. ●      Paid certification.
Diploma in Web Business Development and Marketing Alison	●      Free Course. ●      Review Rating: 4.1 stars. ●       Duration: 10-15 hours. ●      Languages: English. ●      Certification of completion.
Social Marketing Training Hootsuite	●      Free Course. ●      Review Rating: N/A. ●      Duration: 6 hours. ●      Languages: English. ●      Certificate of completion.
Diploma in E-Business Alison	●      Free Course. ●      Review Rating: 4.1 stars. ●      Duration: 6-10 hours. ●      Languages: English. ●      Certification.
Social Media Analytics Course Quintly	●      Free Course. ●      Review Rating: N/A. ●      Duration: N/A. ●      Languages: English.
Instagram Marketing: 3 Tips To Get Real Instagram Followers Udemy	●      Frees Course. ●      Review Rating: 4.3 stars. ●      Duration: 1 hour on-demand video. ●      Languages: English. ●      Full lifetime access. ●      Access on mobile and TV. ●      Certificate of Completion.
SEO Training Course by Moz Udemy	●      Free Certification Course. ●      Review Rating: 4.3 stars. ●      Duration: 3.5 hours on-demand video. ●      Languages: English. ●      Full lifetime access. ●      Access on mobile and TV.
Online Marketing For Your Local Business Made Simple Udemy	●      Free Course. ●      Review Rating: 4.3 stars. ●      Duration: 4.5 hours on-demand video. ●      Languages: English. ●      Full lifetime access. ●      Access on mobile and TV. ●      Certificate of Completion.
Email Marketing Certification HubSpot Academy	●      Free Certification Course. ●      Review Rating: N/A ●      Duration: 3.17 hours. ●      Languages: English.
Digital Marketing Basics Course Udemy	●      Free Certification Course. ●      Review Rating: 4. 1 stars. ●      Duration: 6 hours on-demand video. ●      Languages: English. ●      Full time life access. ●      Access on mobile and TV.
PPC 101 Wordstream	●      Free Course. ●      Review Rating: N/A. ●      Duration: N/A ●      Languages: English. ●      Downloadable whitepapers and webinars.
Make a Website CodeAcademy	●      Free Course. ●      Review Rating: N/A. ●      Duration: 9 hours. ●      Languages: English.
Learn to Code Awesome Websites General Assembly	●      Free Course. ●      Review Rating: N/A. ●      Duration: N/A ●      Languages: English.
Content Marketing: A 7 Day Mini Challenge To Get More Sales Udemy	●      Free Course. ●      Review Rating: 3.5 stars. ●      Duration: 1hour on-demand video. ●      Languages: English. ●      Full lifetime access. ●      Access on mobile and TV. ●      Certificate of Completion.
Digital Marketing Training LinkedIn Learning	●      First month free trial. ●      Review Rating: N/A. ●      Duration: 18 hours. ●      Languages: English. ●      Badge of completion.
Introduction to HTML CodeAcademy	●      Free Course. ●      Review Rating: N/A. ●      Duration: 9 hours. ●      Languages: English
SEO Tutorial for Beginners Udemy	●      Free Course. ●      Review Rating: 4.3 stars. ●      Duration: 44 minutes on-demand video. ●      Languages: English. ●      Full lifetime access. ●      Access on mobile and TV. ●      Certificate of Completion.
Facebook Blueprint Facebook	●      Free Courses. ●      Review Ratings: N/A ●      Duration: Self paced. ●      Languages: English. ●      Paid recognized certification.
Internet Marketing for Smart People Copyblogger	●      Free Course. ●      Review Rating: N/A. ●      Duration: N/A. ●      Languages: English. ●      16 high-impact eBooks. ●      20 instalment email course.
YouTube Marketing Course: Successful Strategies to Grow and Optimize Your YouTube Channel in 2019 HubSpot Academy	●      Free Course. ●      Review Rating: N/A ●      3hrs 30 minutes completion time. ●      Languages: English

 

Conclusion

You can fuel the success and growth of your business by joining and staying at the top of digital marketing trends and technologies with these best free digital marketing courses for beginners.

Author Bio

Amos Onwukwe is an AWAI trained Business and Ecommerce Copywriter featured in Huffington Post, Dumb Little Man, Self-Growth, Ecommerce Nation, eCommerce Insights, Understanding Ecommerce, Result First, Floship, WeCan, Grow Map, Small Biz Club among others.

 

 

Have you tried any of these free digital marketing courses?