Marketing and Growth Strategies for Small Businesses

Every marketer’s goal is to help a business thrive in the market. It’s important that you’re updated of the latest marketing trends. It doesn’t mean you should be jumping on all of them. It’s your job to scrutinize each trend and find out what works well for the business you’re handling.

In this article, we’ll take a look at the tried and tested marketing strategies that can help your business flourish. These tips can be especially valuable for small business who have limited resources to invest.

1. Market your business through email

Email marketing is not new. In fact, smart marketers have applied this tactic for quite some time now. Many of us use email nowadays so it only makes sense to market your business in a platform that people hold dearest to their hearts, their inbox.

Invest in email capturing methods on your website. It’s not enough that a user visits your site. If you can get their email address, you can continue sending your marketing messages through email.

The ideal amount of exposure in their inbox along with targeted email messages will help turn those subscribers into paying customers.

2. Get on social media

If you’re not on social media yet, now is the time to jump on it. No, I’m not kidding. You should really get on it. Your customers and prospects expect you to have one. It’s not just to get information about you but to communicate with you. Most online users will turn to social media to raise their queries and issues with businesses.

Aside from customer support, social media is a way to keep your followers updated about your business. Got a new product launching soon? Announce it on social media. Or if you’re running a promotion, social media is one platform where you can spread the word spread quickly.

Identify that platforms that your audience uses the most and get an account for those social media sites. There’s no point being in all of them when all your customers really just use, let’s say, Instagram or Facebook.

Managing social media takes time and you only want to spend yours in platforms that bring you the best engagement.

3. Create graphic design for your business

In this social media age, images are everything. The popularity of platforms like YouTube and Instagram reinforces the fact that we humans are visual creatures. We like to look at things. It’s not enough to market your business using chunks of text. You have to attract people with images.

A good place to start is through graphic design. It’s a medium that allows you to be creative and express your brand’s personality. Using tools like Canva or PicMonkey, you can create marketing materials such as flyers, posters, and stickers for your business that will help drive growth. Don’t know how to create a flyer design? Most print vendors will have their own in-house graphic designer. But you can also hire

4. Invest in mobile marketing

Smartphone use has spiked over the past few years. It’s evident in the hordes of people you see in public that stare at their phone longer than they do their food. Kidding aside, mobile marketing is essential since it caters to a large number of people who use their smartphones to communicate, surf, and buy.

For your business to grow, mobile marketing has to be on top of your list. Some businesses have even taken it as far as creating an app of their own since it’s more efficient to use. However, this is not a requirement. If you’re just starting out, you only need to make sure that your site is mobile friendly. Make your site responsive to every device, minimize pop-ups as much as possible, and make buttons actually clickable. These are just some basics things to keep in mind with mobile marketing.

5. Facebook ads

Facebook maintains itself as the most used social media app in the world, with over 2 billion active users all over the world. If you’d like to get more visibility for your business, it’s worth looking at Facebook ads.

Facebook has billions of data on its users allowing businesses like yours to target ads on audiences that matter the most. You’re not going blind on this one. You’ll be able to filter who gets to see your ads and tailor your marketing messages based on who sees it.

In Conclusion

At the end of the day, you get to decide what is best your business. Be selective in the strategies you invest in and spend time only in those that have proven to deliver worthwhile ROI.

Do you have other growth strategies you can recommend? Share your thoughts in the comments below.