Category: Best Autoresponder

IMPORTANT: I have since made the switch over to ConvertKit since Constant Contact just wasn’t providing the service I needed for my website. Read why I prefer ConverKit over any other email autoresponder here.

Disclosure: I get affiliate commissions for purchases made through links on this page.

With so many options of email autoresponders available today it can be hard to decide which particular service to use.

I know I definitely had this problem when first starting out.

However, since being involved with Internet Marketing since 2007, this has allowed me to extensively test many different email marketing platforms.

I’ve truly seen the good, bad and ugly when it comes to autoresponders and really only recommend a handful to my readers as of today (Constant Contact and Aweber).

Today we are going to be reviewing Constant Contact, which is the email marketing software that I currently use on this very blog you’re reading.

I’m very happy with Constant Contact’s email marketing services and highly recommend this to other bloggers, business owners and professionals…No matter what their experience level is.

With that being said, let’s go over a few of my favorite features/aspects of Constant Contact.

And as always, if you have any questions on this Constant Contact review, please feel free to leave me a comment or shoot me an email.

Constant Contact Review & Why It’s My Go-To-Choice For My Blog

1.) User-Friendly

Constant Contact is the ideal option for many people because it’s incredibly simple to use and operate. Many bloggers and business owners want to get up and running as quick as possible when it comes to email and really don’t want to be bogged down trying to learn a complicated software. One of the biggest benefits to Constant Contact is that you can have an email campaign created and ready to send out in a matter of minutes. I know with other email software I’ve tested in the past, it can be confusing and even discouraging to create a follow-up series or even send out a simple email broadcast blast. With Constant Contact, you might be surprised just how simple their entire process is!

2.) Free Trial Period

Constant Contact offers one of the longest trial periods out of any of the email autoresponders on the market today at 60 days (sign up for your free 60 day trial here). This lets someone who might be on the fence to really dive in and test out the software before making a commitment. Most people when they see and experience all that Constant Contact has to offer will upgrade to a paid membership. Regardless, 60 days gives you some breathing room and ample time to make a decision.

3.) Customization & Segmentation

Although I personally try to keep my email design pretty simple, Constant Contact offers many customization options when crafting your email templates. This can be beneficial for businesses who really want to customize their messaging by adding a logo, certain colors, graphics, spacing, styling etc. It allows us to create a unique and personalized email experience for our subscribers, keeping them engaged, intrigued and interested in more.

Segmentation is also a helpful feature that Constant Contact offers. I know with my own personal email list through Constant Contact, I have 3 different segments that I set up to market to. For many businesses, they may want to separate certain lists (for example, buyers vs. non-buyers). Furthermore, you are able to trigger this within your follow-up series through a “click segmentation” feature. This can help you add people to different lists just from them clicking on a particular link within your email.

4.) Integration with WordPress

As a blogger, I need something that easily and seamlessly integrates with WordPress. Luckily, there are many plugins that help you connect the Constant Contact platform to your website. I like to use MailMunch to get high-quality opt-in forms set up on my websites (such as sidebar forms, exit pop-ups etc.). This allows me to easily build my email list on my WordPress site and then manage it within Constant Contact. Because Constant Contact is such a reputable email marketing software, there are many plugin/marketing tool options that work with integrating it on your website.

5.) Deliverability

Let’s face it, deliverability is one of the single most important aspects when choosing an email marketing software. Fortunately, in my experience and years of testing many different email autoresponders, Constant Contact has one of the highest delivery rates out there. You must be able to fully rely on your email marketing provider to deliver the majority of your messages to people’s inbox. This is critical to your bottom line. I’ve been thoroughly impressed by my overall open rates and clicks throughout my emails lists with Constant Contact. You can tell they put in a lot of work to ensure that their deliverability remains as high as possible (and better than most of the competition).

6.) Customer Support

For me personally and with any marketing tool I purchase, customer support is one of the first things I look into. If you run into a snag or need additional assistance to solve an issue, you really don’t want to feel like you’re alone…and with Constant Contact, you definitely don’t. You can give them a call at their customer service number or start a live chat (which is my favorite). They are generally able to help resolve your problem/question within the first go around. At least that’s been my experience so far and with various requests!

7.) Affiliate Opportunity

Last but certainly not least is the affiliate opportunity that Constant Contact offers. If you are accepted into the Constant Contact affiliate program you also get assigned a dedicated account manager to help you get the most out of the partnership. This to me was a really nice touch and I’ve been in contact with my account manager each week brainstorming different ideas on how to best promote the Constant Contact service. The payouts are also much more impressive than many of the competing email affiliate programs with $5 per free trail sign up and $105 per paid member sign up. Really it’s a no-brainer to promote this if you qualify and adhere to their guidelines!

Conclusion

I hope this Constant Contact review was helpful and provided more clarity and direction if you’ve been struggling to make a decision on an email marketing software.

My rating for Constant Contact is a 5/5

I have absolutely no reason to rate it any lower and have not run into any issues with the platform to date.

Again, this is the email marketing service that I personally use on my blog and I’ve really enjoyed my partnership with Constant Contact.

The quality features, tools, and overall support really makes this a stand out in my opinion.

IMPORTANT: I have since made the switch over to ConvertKit since Constant Contact just wasn’t providing the service I needed for my website. Read why I prefer ConverKit over any other email autoresponder here.

Check out my Constant Contact Review on YouTube:

Aweber Review: One of the best email autoresponders on the market!

Now although I do not do reviews all that often, this post has been long overdue.

There’s a good chance you’re already familiar with Aweber, but I am going to review it here anyways as I’ve been using the service for around 7 years now…and am a very happy customer.

If you’re not familiar with Aweber autoresponder and are looking to get into email marketing please check out their services here.

Let me make a point here.

Any and every online business needs some sort of email marketing strategy if they want to maximize their profits and create a loyal customer base.

There are many articles out there saying that email marketing is dying and I couldn’t disagree more, in fact, I think it’s only gaining more momentum.

Most people check their email multiple times per day, and with the right email marketing strategy they could be opening your emails and clicking on your links.

However, you need the right autoresponder service to make sure your message makes it to their inbox.

Now let’s go over why I’ve been with Aweber for 7 years and why you really should look into it yourself.

It’s important to note that I do use a few other autoresponders for other parts of my business, but after testing dozens of email marketing services, only Aweber and Constant Contact stand out from the crowd.

Reasons Why Aweber Is Superior To Most Autoresponders- Aweber Review (Personal Experience)

1.) Deliverability:

By far one of the most important aspects for anyone who uses email marketing is delivery rate. Basically meaning, how often your emails actually hit the rather than going into spam.  What good is email marketing if all of your messages are hitting spam? Of course, you need to keep your swipes clean and valuable in order to reach the inbox of your customers, but that’s a whole different story and blog post altogether.  I’ve tested the delivery rates specifically with many different autoresponders, tracked all the analytics in an excel spreadsheet, and Aweber outperformed every single other platform.  The majority of my emails reached the end-customer which results in higher open rates, higher-click through rates and more profits from my email campaigns.

2.) User Experience/Simplicity:

If you’re looking for an email marketing system where you can get rocking and rolling in 30 minutes or less, Aweber is one of your best options. The layout and style of their website ensures simplicity when setting up different email campaigns and is a real breeze when scheduling broadcasts, creating a follow-up series etc.  They have really done an excellent job making email marketing (which can be confusing to many) dead simple.  See for yourself when your’e in the members area.

3.) Price: 

Of course, an extremely vital point of conversation when it comes to any online marketing tools is price point.  Aweber does an astounding job of keeping the price extremely fair and competitive and even offers a free 30 day trial!  The price is based off of your list size, so obviously the bigger your list, the more you will pay.  But it’s important to keep in mind that the bigger your list, the more money you should be making from that list (so it all evens out). Price has never been an issue for me with Aweber and they have always kept it consistent and made it extremely affordable.

4.) Reliability:

I have yet to have any serious issues with Aweber in the 7 years I’ve used their service and that’s saying a lot.  Naturally there’s been some small hiccups here and there, but that’s to be expected and especially with online technology. The support team is also extremely responsive and helpful to any concerns or problems you are having. A big reason why Aweber separates itself from much of the competition is because you never feel like you’re alone in building your online business, the support is felt and well received.

Hopefully, if you’re on the fence this post helped clear things up a bit for you.

There’s a reason why many big time marketers use Aweber, and that’s because of all the reason I listed above and more.

Now if you’re just getting started online I think this is the perfect platform to use….If you’re more experienced I still think this is the perfect platform to use.

To get more details and check out the Aweber website, please visit this link here!

Also, if you’d rather watch my Aweber review video, please see below:

Aweber Review- Autoresponder & Email Marketing Review