How To Monetize A WordPress Blog (6 Practical Methods You Can Try)

How To Monetize a WordPress Blog (Practical Methods)

Definitely one of the more common questions I receive is “how do I monetize my WordPress blog?”.

Many beginner bloggers get to the point where they set up their WordPress website, start publishing content and then are completely lost when it comes to monetizing it to earn extra income.

First, let me say that you must make sure that you are not starting a blog just for the sake of making money.

This is a sure fire way to fail and not generate a loyal following/readership.

On the other hand, if you are blogging to provide value instead of blogging strictly for income, then monetizing your website in certain ways can really pay off.

Of course as bloggers we want to earn some revenue from our efforts, but always be sure to put your readers first by answering questions, solving problems, providing solutions and producing high-quality content.

From there, the income will follow!

With that out of the way, let’s go over 6 practical methods on how to monetize a WordPress blog.

6 Methods for Monetizing Your WordPress Blog

A quick recommendation is to first focus on building up your blog a bit before you begin to monetize it heavily. Try to gain a little momentum first and generate a steady stream of traffic before trying the methods below. This way you will learn the foundational steps of content generation, search engine optimization, traffic generation etc., before you worry too much about earning an income. Once you gain more and more traction, these WordPress monetization strategies below will be a great way to get started.

1.) Build Your Email List

Any and every blogger should be building their email list. This is one of the best ways to monetize your WordPress blog as it offers a direct line of communication for those who opt-in to your list. You can simply place an opt-in form in your side widgets, at the top/bottom of your website, or trigger an exit pop-up whenever someone tries to leave your website (see screenshot below of my side widget email opt-in form). There are many WordPress plugins and tools to help you create attractive subscription forms. To entice people to subscribe to your email list, make sure you offer them something for free in return for their email address. This could be a free video training series, e-book, webinar, coaching call etc. Make this a valuable giveaway to have a better chance of people buying your paid products in the future, further along in your funnel. Build up the trust right from the start.

How To Monetize WordPress Blog

You’ll want to create an email follow-up series for your subscribers as well (7 days worth of automated emails or longer is recommended). A pretty good rule of thumb is to provide 80% informational/helpful emails and 20% that are promotional/sell your services or products. If you were to just sell to your subscribers in every email, they would quickly and easily hit the “unsubscribe” button and never return. Collecting email addresses and building a relationship with your email subscribers is one of the best ways a blogger can monetize their WordPress website. Eventually this can be an incredible way to earn income from your blog.

For bloggers, the email marketing software I highly recommend is ConverKit. They offer flexible pricing and also a free account for people to test out their services. You can also read my full ConvertKit review here to get more details!

2.) Affiliate Marketing (Recommend/Sell Products You Personally Use)

This has been a great monetization strategy for me personally and I would say one of the easier methods bloggers can try out for themselves. Affiliate marketing is actually how I made my first ever sale from my WordPress blog. I sold a simple web hosting package from HostGator and made $65!

Affiliate marketing is when you sell someone else’s product and earn a certain percentage of each commission. One of the simplest and most ethical ways to approach affiliate marketing is to recommend products to your visitors and email list that you personally use or have used in the past. Make sure these are high-quality products that you think would benefit the readers of your blog. For example, I have a dedicated page on my website “Recommended Tools” that shows people some of the services that I use to run my online business. This page contains affiliate links to these particular internet marketing tools and I’ve also added this page to my main navigation for increased visibility (see screenshot below).

How To Monetize Your WordPress Blog

Another form of affiliate marketing you can try is writing product reviews on your website. So this would be individual blog posts crafted around a particular product you’ve tried. If you optimize these properly, they have a great chance of getting ranked highly on Google which can in return generate targeted traffic for the life of that post. You can review products you’ve both liked and disliked. For the blog posts of products you’ve disliked, you can recommend a better alternative product with your affiliate link at the end of the article. I see this method being used a lot. Just make sure you write these product reviews in moderation. You want most of your content to be valuable and informational. But by all means, every once in a while, throw a product review into the mix. This could really be helpful to people who are maybe on the fence about a particular product. There’s also a lot of monthly search volume for “review” type keywords, which makes this strategy very effective.

Examples: To see an example of a post that earns me affiliate commissions on autopilot, check this out. Also, I wanted to highlight one of my coaching students Chuck from CigarPals.com, who utilizes this method to create really high-quality cigar reviews, see here.

3.) Sell Your Own Products

Selling your own products can be a great way to earn an income from your WordPress blog. There are many different types of products a blogger can create and then sell. For example, I see bloggers selling e-books, video courses, webinar series, software, marketing tools, physical books, clothing, music, artwork, graphics and much more. What you sell as a blogger really depends on your type of website and the niche you operate in. The powerful thing about selling your own products is that 100% of the earnings are yours (unlike affiliate marketing). If you have a good product or product line that you’ve created, sky is truly the limit to how much you can earn from your website.

4.) Sell Coaching or Consulting Services

Selling coaching or consulting services can be a great monetization strategy for many bloggers. Even if you know just a little bit more about a particular topic than someone else, your information is valuable and can earn you an extra income stream. Now if you truly specialize in something, that’s where the big money can be earned. For me personally, my coaching/consulting is the biggest income generator for my website. It’s also the most predicable as people are constantly looking for additional help and support in a given area.

Once your blog starts generating more traffic, simply set up a designated page to explain your expertise and coaching program. Add a contact form and/or your email address so people can get in touch with you. I like to offer a free 30 minute phone call to both screen and incentivize potential clients. Again, it’s all about providing value upfront first before asking for payment. When gaining momentum with your coaching business, you may find that you have more clients and coaching inquiries that you can handle. This is actually a good problem to have as you can be selective with who you take on board and also charge premium pricing since your time is limited. Be sure to collect testimonials as you grow this part of your business and add them to your coaching page for more credibility. Some tools that have really helped grow my coaching business are Calendly (scheduling), Zoom (screensharing software), ConvertKit (email marketing software), Google Docs & Sheets (homework assignments and reporting) and Elementor (WordPress page builder).

Pro Coaching Tip: If you provide good coaching services to customers, you will be surprised at how many people start referring your services to others. When you get to this point, you can even pay the referrer a certain % of each sale. This is a win-win as current clients will earn money from referring others and you will continue growing your customer base. You can have an army of people marketing your coaching program just because you are providing top notch services. Talk about word of mouth!

5.) Accept Sponsored Blog Content

Another great way for bloggers to monetize their website is by accepting sponsored content. For this strategy, you will need to build up the authority of your blog a bit first and make sure you already have a sufficient amount of content on your website. This strategy is a win-win situation for all parties involved. The publisher gets fresh/unique content for their website and the guest contributor gets more exposure and a backlink to their blog.

The higher your domain authority is and the more traffic you have coming into your website, the more you can charge per sponsored posts. I’ve seen people charging anywhere from $25-$1,000 an article. This can really add up to an additional and consistent stream of income overtime, plus you’ll be getting fresh content to upload to your website. If you do decide to implement the sponsored content advertising strategy on your own WordPress blog, make sure you watch my video here first. Please leave me a “comment” and a “like” and let me know if you have any questions. It covers a lot of ground about sponsored content and provides great insight to get the most out of this particular tactic.

Pro Sponsored Content Tip: Only accept the highest quality content and spot-check any sponsored content submissions with a plagiarism tool such as CopyScape. You only want to publish 100% unique content that will be valuable and helpful to your readers. Duplicate content (that’s been published elsewhere) will do your website no good whatsoever.

6.) Banner Advertising

A simple and popular way to monetize your blog further is through banner advertising. You can either place your own banners on your website to personal and/or affiliate products OR you can sell that space for other companies to advertise their product(s). If you sell advertising space to other companies, you will need to be able to provide them with metrics of your website so they see the value in this. I personally like only using one banner ad on my website, that links to an affiliate product or one of my own products. The more banner ads you put on your website, the more it can tend to clog things up and take away from the content a bit. Make sure to not overdue this strategy and in my opinion, more is less here.

Wrapping Up

Now these are monetization strategies that I personally use on a regular basis, but of course there are additional methods you can try. I didn’t mention tactics such as Google Adsense, Creating Restricted Membership Content, Accepting Donations etc., for example, but know that the possibilities are endless when it comes to monetizing a WordPress blog. Adopt a monetization strategy that works for you and that is unique to your own blogging business. Something that works for one website, may not necessarily be the best method for yours. It’s best to get your feet wet and test the waters to see what yields the most results for your WordPress blog.

If you’re looking for additional help on how to monetize your WordPress blog, make sure to check out my blog coaching services here!

How are you currently monetizing your WordPress blog?

Simple WordPress Plugin to Improve Overall Website Speed

How to Increase Website Speed WordPress

I was inspired to write today’s post based on a recent coaching call I had with one of my clients.

Sometimes my best blog article ideas come from the questions and/or the situations I experience when working with different bloggers and companies.

Basically, my client Santanna was a fairly newer blogger and I noticed just from manually navigating her website that we needed to drastically improve the loading speed from page to page.

She had numerous high-quality images uploaded to her blog posts and pages which was great, but I had a hunch that this was part of the reason her website was so slow.

Most beginner bloggers do not realize that if your images are not compressed properly, it can negatively affect the website’s loading speed.

So the process we took with Santanna’s blog was as follows:

  1. I plugged her website into a free online tool that analyzes page speed and provides recommendations based on what can be improved. I like using GTmetrix (https://gtmetrix.com/) and/or Google’s PageSpeed Insights (https://developers.google.com/speed/pagespeed/insights/) for website speed tests. This generally only takes 30 seconds to a minute to run.
  2. GTmetrix confirmed my suspicion and let us know that Santanna’s blog images were not compressed/optimized for speed. It also revealed that her overall loading speed was right around 14 seconds, yikes!
  3. Next, I had Santanna install a very simple WordPress plugin call Smush which with a simple click of the mouse compressed all of her images and reduced their file sizes.
  4. We re-tested her website after the Smush process was complete and were pretty amazed to see that we shaved off over 10 seconds in loading time according to GTmetrix! This test showed her website speed now at 3 seconds compared to 14 seconds from the first test. And just from utilizing this one simple plugin.

Now there are many different ways to improve loading speed and every website will require a unique approach. In fact, I wrote an entire post on the steps I took to improve my own website speed here.

But starting with the images is a good first step for many bloggers to get things loading a bit quicker.

If you know that your images can use compressing/optimizing, follow the steps below to install Smush and run a before & after test using GTmetrix.

1.) First, Test Your Initial Website Speed (Before Test)

Again I recommend using GTmetrix or Google’s PageSpeed Insights to test your website speed.

Simply paste your URL into GTmetrix and hit “Test your site” (see screenshot below):

How to Speed Up WordPress Website

Next, let the tool run and analyze the data it provides. If your images need compressing you will most likely see a “C, D or F” rating next to “Optimize images” and an orange or red bar. The screenshot below reveals that my website images are well optimized already and compressed which is why you see a “B” rating and it showing green. You will also see a section for “Fully Loaded Time” in seconds, which is highlighted in the image below as well:

Improve WordPress Website Speed

 

This will be your “Before” test that you can use as a benchmark. At the end, you will want to compare this to your “After” test once you install the Smush plugin, which brings us to the next step.

2.) Next Install The Smush Plugin for WordPress

Now we will want to install the Smush plugin for your WordPress website.

  • To do this, make sure you’re logged into your WordPress dashboard and click “Plugins” in your left navigation menu and then “Add New”.
  • Next search for “Smush” and select “Install Now”.
  • Lastly, hit “Activate”.

Now find the Smush plugin that you downloaded in your left navigation. Smush will most likely take you through a quick setup process and all you need to do is select “BULK SMUSH NOW”. See screenshot below:

How to Speed Up WordPress Website with Plugin

Let the Smush process run and it’s as simple as that!

You images will now be compressed.

Now we are ready for our “After” test.

3.)Lastly, Re-Test Your Website Speed (After Test)

Now the final step is to re-test your website in GTmetrix to see if there’s been any improvements in speed and performance.

Follow the same exact process laid out in step #1 above.

Analyze both the “Fully Loaded Time” and “Optimize images” section to see if you notice any progress.

If your images were not compressed prior, this should really help improve your overall website speed!

Wrapping Up:

Website speed is an area that you should look into consistently. You will want to re-visit this on a monthly basis and make a high-priority. Not only does this help with overall user-experience, but it also can improve your SEO. Google would much rather rank a website that is fast loading compared to one that is sluggish to provide their users with the best possible experience. Also, it’s recommended to check into other ways that you can improve your WordPress website speed outside of just compressing/optimizing images. This is just one area of many that can help your pages and posts load faster.

If you’re a blogger looking for additional guidance and coaching, make sure you visit my page here!

Are you currently using Smush or a similar plugin?

How I Improved My Website Speed In WordPress – Website Speed & SEO

Website Speed Improvements After

Website loading speed is becoming increasingly important not only from a user experience perspective but also from a search engine optimization (SEO) standpoint as well.

I noticed over the past few months, that my website was loading way too slow and I needed to make some adjustments to improve it.

I know in the past for clients I have worked with, that improving the speed of a website can directly impact search engine rankings and traffic coming into your website.

Think about it for a second, Google will not want to rank a slow loading website high in its search results.

Instead, they will want to rank a website that loads as quickly as possible so users can get the information they need without waiting too long.

At the time of writing this blog post, I just recently made some speed adjustments on my website. Meaning that it may not be for a little while until I see any ranking/traffic increases.

However, I added an annotation in my Google Analytics account (see screenshot below) to reflect the date where I started making these website speed improvements.

Improve Website Speed In WordPress

I will most likely do a follow up blog post in the coming months, to report on any progress I am seeing as a result of improving this metric on my site.

Now let’s take a quick before and after look at my website speed statistics.

The website I recommend using to check your the overall speed of your website is GTmetrix.

It’s free and they give you a really thorough analysis of what you need to work on to speed up your site.

Website Speed (Before) – 5.9 Seconds

Website Speed Before

As you can see, my website speed prior to making any adjustments was at 5.9 seconds (fully loaded time).

It didn’t start off that slow, but overtime with the more I was working on my website, adding plugins etc., it started to get a bit sluggish.

I remember loading my home page a few weeks ago, waiting patiently and saying “Okay, it’s definitely time to put website speed at the top of my priority list!”.

As an SEO specialist I know investing my time in areas such as website loading speed will pay off big over the long-term.

Now let’s take a look at my website speed after I made some tweaks/adjustments (don’t worry, I’ll explain exactly what I did to make my website faster).

Website Speed (After) – 2.9 Seconds

Website Speed Improvements After

My website speed after making some necessary improvements is now 2.9 seconds (fully loaded time).

When comparing my “before” screenshot to my “after” screenshot, you can see that I improved my website speed by 3 total seconds!

That’s honestly a really good start and my website loads much more smoothly and fluently now.

3 seconds makes a huge difference and I’m expecting to see some search engine ranking increases due to this moving forward.

However, this is an on-going effort in order to maintain and even improve my website speed further down the road.

Let’s get into the steps I took to see a 3 second overall improvement in website speed on my WordPress blog.

How Did I Improve My Website Speed In WordPress By 3 Seconds?

It wasn’t one main thing that attributed to my website speed improvements but a handful of adjustments I made after doing some deeper research.

1.) Got Rid of Unnecessary Plugins:

  • I ditched all plugins on my WordPress site that I wasn’t using and ones that were really making my website slower. First, I deleted all of my “inactive” plugins that were just sitting there collecting virtual dust. Next, I deleted plugins that were indeed active but that I was barely using or that served very little purpose. For example, Jetpack was an active plugin that was making my WordPress site super slow (I didn’t realize until digging deeper) and I was barely even using it. Once I deleted this plugin alone, I saw an immediate improvement in loading speed when testing my site again in GTmetrix.
  • My advice to you here is to really clean up your plugins within WordPress and delete any that you are not using. This means delete them completely and not just set them to inactive. I think I ended up deleting 8-10 plugins on my WordPress website in total.

2.) Switched My Caching Plugin to WP Rocket:

  • Originally I was using W3 Total Cache plugin, but after reading a few articles from resources that really know the subject of website speed, I soon found out that WP Rocket is the best caching plugin…and especially when it comes to improving your website speed. If you have a single site, you can get access to the plugin for only $49 for the entire year. A steal of a deal in my opinion. This dramatically helped with my site speed and every blog post I write now, I have various optimization options that I can check off (see screenshot below). This is after configuring WP Rocket in the proper way.

WP Rocket Plugin

3.) Downloaded a Plugin Called WP Optimize:

  • This is a simple little plugin that cleans out a lot of unnecessary junk within your WordPress site and keeps your database fast and efficient. It automatically optimizes your WordPress database by cleaning out post revisions, auto-draft posts, trashed posts, spam and trashed comments and much more.

4.) Compressed/Optimized all Images Using a Plugin Called Smush:

  • This plugin has really helped improve my WordPress website speed, especially since I’m a blogger and have tons of images uploaded on my website. Smush resizes, optimizes and compresses all of your images with their plugin. Large image files can really slow down a website and this plugin is a quick and easy solution to help optimize your media in the most efficient way possible.

The website speed optimization steps above were the main areas I focused on this last round.

In another 1-2 months, I will re-visit my website speed once again to see where more improvements can be made.

I hope this was a helpful guide and know that even implementing one or two of these steps could really help your website speed.

Remember that this and SEO in general is an on-going effort and will be something that you need to continuously revisit.

Stay persistent, track your progress and remain patient!

How To Set Up 301 Redirects In WordPress – Using A Simple Plugin

Simple Way To Set Up 301 Redirects In WordPress

I’ve had a few questions recently about how to set up 301 redirects in WordPress, so I figured it was a good blog topic for today.

Now there’s multiple ways you can set up 301 redirects on your WordPress site, but the one I’m going to show you today is super simple.

But first let’s quickly go over why you would want to set up a 301 redirect on your website in the first place.

When To Use 301 Redirects?

There are a few instances where you would want to use a 301 redirect on your WordPress site.

Let’s go over a few of the most important reasons for this below.

404 Errors:

404 Errors are basically broken or dead links/pages on your website (see screenshot below as an example). What you would want to do in this situation is 301 redirect that broken link to the next most relevant page. This is an SEO best practice for two reasons. One, it will send visitors to a live page rather than them landing on a broken page and two it will pass the link equity from the original page to the 301 redirected page (assuming the original page had some authority and/or backlinks built to it). Correcting 404 errors using 301 redirects can be a quick win for webmasters and is something worth monitoring every month using tools like Google Search Console, MOZ, Screaming Frog and Ahrefs.

how to set up 301 redirects in wordpress

Duplicate Content:

In certain cases sometimes your website will contain duplicate content which can negatively affect your SEO. Pages that are too similar to each other can confuse Google on which one they should ultimately rank, which could result in de-indexing and drops in search rankings. Therefore you’d want to 301 redirect the duplicate page to the preferred page (alternatively you can use a canonical tag or write more unique content for the page). Duplicate content can also be caused by having multiple versions of a website. For example, if you have both an “http” and “https” version of your website, this can cause a mess of duplicate content issues which could wreak havoc on your search engine rankings. But simply 301 redirecting all “http” pages to “https” would solve this problem.

Newer/Better Version of a Page:

Sometimes you may want to use a 301 redirect in WordPress for an old blog post. Let’s say one of your blog posts is really outdated and irrelevant at this point and you recently wrote a more updated article on that particular topic. You may want to use a 301 redirect here. Not only will you send visitors to a fresher article, but you will also pass the link equity/authority to this new blog post.

How To Set Up 301 Redirects In WordPress

1.) First things first, login into your WordPress website.

2.) Then in the dashboard on the left hand side click “Plugins” and then “Add New”.

Adding New Plugin In WordPress

 

3.) Next in the search box, type in “301 Redirects”.

4.) Install the plugin named “Simple 301 Redirects”…Keep in mind that any of these WordPress plugins will most likely work just fine but this is the one that I personally use.

5.) Then make sure you hit “Activate”

6.) Once this is activated, on the left hand side again hover over “Settings” and then select “301 redirects”

Simple 301 Redirects

 

7.) Where the two empty boxes are within the plugin is where you will set up a 301 redirect. The 404 error you will put in first (left box) and then the link you want to 301 redirect to will be second (right box). Make sure you only take the end of your URLs for this to work. For example, if my 404 error was from this URL http://evanhoeflichmarketing.com/nopage I’d just want to copy /nopage and paste it in the left box. Same goes for the 301 redirect. Note: To 301 redirect to your home page simply use / to make this happen. See below for a few examples of my 404 errors on the left and my 301 redirects on the right.

301 Redirects for 404 Errors in WordPress

 

8.) Click “Save Changes” and test out your page(s) to ensure they’re 301 redirecting correctly.

It’s really as simple as that to set up 301 redirects in WordPress using a very basic plugin.

Of course there are other and more advanced ways of doing this, but I think this is great approach for most WordPress bloggers.

I also recorded a tutorial video on how to do this if you’d rather watch that..Please see below.

You can also subscribe to my YouTube channel here for additional blogging and SEO related tactics.

13+ SEO Friendly WordPress Themes to Rank Well In 2018

SEO Friendly WordPress Themes

Ranking a website in the major search engines depends heavily on the SEO work done by the digital marketing professional. A website, which is optimized with the latest SEO best practices, can perform well in Google and other important search engines. Poorly optimized websites usually have a lower ranking in Google, high-bounce rate, and provide a poor user experience for visitors.

WordPress already has some built-in SEO features, which can help a lot with your overall SEO strategy. If you use an SEO-friendly WordPress theme for your website, it increases the effectiveness of your SEO approach and gives you a leg up on the competition. So if you are looking for an appropriate SEO-friendly WordPress theme, we put together the perfect list of the 13 best themes out there today:

1.) SEO WP

This theme is a gift to all professional WordPress bloggers and website owners. You can create all types of WordPress websites/blogs using this theme. It is fully optimized for SEO and is compatible with the latest SEO guidelines of Google. It is responsive to all mobile devices also, which is essential for good ranking of websites in Google’s SERP. Several things in this theme, such as meta tags, HTML structure etc, are organized to best suit the search engines and your website.

2.) Lighthouse Blog

To be a successful WordPress blogger is the dream of millions of people all around the world. But, only a few of them get the desired accomplishment. If you want to see success as a blogger, choosing an SEO-friendly theme is vital and should be taken seriously. This theme here is fully optimized for SEO and has more than 70 settings. Your website will load fast on all devices and will give viewers the optimal view.

3.) Mr. SEO

This is an SEO friendly and social media theme for all professional WordPress website owners and bloggers. This theme makes your website naturally SEO-friendly and compliments your SEO work with its various features, such as Extensive typography options, Social Icon widget, Call to Action short code, etc. It includes a child theme also. This means you can easily customize your website and give it a favorite look to attract more customers towards your website/blog.

4.) Marketer

Marketer is another SEO friendly WordPress theme with lots of customization options. You can customize this theme as per your needs and create all types of various styles of WordPress websites. Its flat design and responsive layout will make your website stand out and visitors come back. It is Cross Browser Compatible and has Google Fonts.

5.) Luxury Travel

A good number of people love to travel around the world, explore new things, enrich their knowledge, and make friendly relationships with the people belonging to other religions, languages, cultures, etc. You can potentially make big profits if you create a WordPress travel website using this theme. The Luxury Travel theme is coded very well and loads quickly on all mobile devices. It has SEO features and social media options that help you tremendously in your SEO efforts and enables you to get the desired outcome in an easier way.

6.) Magazine Newspaper

This is an ideal theme for news organizations, media persons, journalists that run news websites with the WordPress CMS. Use this theme to create compelling news websites and leave your competitors behind using its pre-installed SEO features. This theme can also be used for creating other types of WordPress websites/blogs outside of the news industry.

7.) Hotel Resort

Use this theme to create an SEO friendly WordPress website for your hotel/restaurant business and serve a large number of customers with your solid web-presence. You can easily optimize your website using its SEO features and ensure it is up to date with the latest fixes.

8.) Envo Business

With business organizations going online with websites/blogs, having a feature-rich website portal on a low investment always seems like a challenging job. Why don’t you use a WordPress site for your business? Use this theme to create an attractive business website with just a few clicks. Its SEO friendly features work as a catalyst in your SEO practices and help you to increase the ranking of your website on all major search engines.

9.) VT Blogging

VT blogging is a free, but dedicated theme for the creation of WordPress blogs and websites. It is fully responsive to all mobile and hand-held devices, which means your website will rank better in Google’s SERP and help you generate more business from smaller screens. Using its customization options, you can make important changes to your website and make it more authentic for visitors.

10.) VW Ecommerce Shop

E-commerce SEO is not an easy task as even the most experienced digital marketing professionals face several difficulties to stabilize the ranking of E-commerce websites. If you want to run a small and medium scale E-commerce business enterprise, use this theme to create your website. Its SEO friendly features work as a companion when you compete heavily with your competitors and aid in higher search engine rankings.

11.) Corporate Plus

With this theme, you can create awesome websites for corporate organizations, companies, and business firms. This simple, but attractive theme comes with several customization options, allowing you to tweak your website to your liking. You can also use this theme to create other types of websites as well. With its SEO-friendly features, you can boost the effectiveness of your SEO campaign to bring in more organic traffic to your website.

12.) The WP Fitness

This is an ideal theme for anyone who runs health and fitness clubs. With this theme, they can setup a great website for their fitness centers quickly and easily. The WP Fitness theme is SEO-friendly by default. So, it works as a helping hand and enables you to boost the ranking of your health/fitness website on all major search engines.

13.) Bloger

Desperately searching for a feature-rich and SEO friendly theme for your WordPress blog? If yes, then switch to this theme. You not only get an awesome looking blog but also it offers top-notch SEO features as well.

Author Bio:

Lauren Mclaren works as a website designer and blogger at  Digital Muscle Limited which is an SEO Company in Sydney. She loves writing about new updates and trends related to WordPress and SEO Technologies.

3 Quick Ways To Improve Your WordPress SEO

WordPress SEO Strategies

Millions of people worldwide use WordPress for their blogs, websites, and even online stores. There’s no doubt that it’s a great CMS; the numbers speak for themselves, however, their ‘out-of-the-box’ Search Engine Optimization (SEO) is not a quick, or even good, solution to apply to your SEO strategy. Although there are plenty of ways to drive and encourage traffic to your website, we all know that SEO is the crucially important, mainly because it produces actual results.

What we’re really saying here is, don’t rely on WordPress’s SEO to get your website to the top of Google’s search engine ranking. In this post, we’ve put together 3 quick and effective ways for you to improve your WordPress SEO, without too much effort.

1.) Choose the best WordPress Web Host

Now, you’re probably wondering, what does your web hosting provider have to do with increasing your WordPress SEO? Google takes into account many factors when calculating your website’s position on their search engine results page (SERP); one of those factors being the speed of your website. Your web host, when it comes right down to it, WordPress SEOdetermines the downtime of your website, and the speed in which your website loads.

It’s really important to check out the uptime and potential server speed from your web host; most web hosting providers offer a 99.9% uptime guarantee, giving you the reassurance that you require. However, it’s not as simple as finding a web host that provides a guarantee; there are other factors included too, such as their reputation, customer support, and hosting features. You’re going to need a web host that gives you access to 1-click installs, such as, WordPress, to ensure that you can gain easy access to your website, and your web host’s control panel at the same time.

Being smart about your choices will return great results; look for a web host who offers specific WordPress hosting plans, as well as speed and consistent high performance.

2.) Use a reputable SEO plugin

I can’t put into words how great WordPress plugins are; software that can simply boost the usability of your website at the click of a button – but, don’t go overboard. There are A LOT of plugins available for WordPress, and as tempting as it may be to install every shiny plugin, that’s not the trick here. Using a recognised and reputable SEO plugin can certainly help your SERP ranking, such as, Yoast SEO.

Yoast SEO has been branded the number 1 WordPress SEO plugin, and there’s plenty of reasons for this. If you’re new to WordPress and/or SEO, there’s a lot of terminology that won’t make sense. Yoast SEO pretty much deals with all the jargon for you and performs all the tedious tasks to ensure your website gets seen. From Sitemaps and breadcrumbs, to meta descriptions and oodles of features, Yoast SEO integrates and manages your WordPress website with Google to the best of its ability.  It even goes as far as providing you with all the tools you need when writing content for your website; is it SEO friendly? Does it conform to SEO standards? How will your page look on Google?

Yoast SEO is free to download, with premium options available. It’s updated regularly and has over 5 million active installations. It’s most certainly a quick and easy way to improve your WordPress SEO.

3.) Use a responsive design or template

If you decide to use one of WordPress’s templates, of which there are literally thousands, you’re going to want to make sure that it’s responsive. How often do you browse the internet on your mobile phone? Probably quite a lot! So, would you be happy if you were using your smart phone, and came across a website that wasn’t optimised for your screen size? Of course not, and neither would Google!

Another one of Google’s ranking factors is responsive design; creating a website that will look great on both desktop and mobile is essential in 2018. Whether you’re using a computer, phone, or tablet, your website design or WordPress template must be responsive.  Most WordPress themes are, which is great, as it saves trawling through thousands of designs to find one that’s suitable.

Whether you’re a beginner or an expert, WordPress is a great platform to use to create a new blog, website, or even run your own business. There are plenty of tools available to get you started, and simple tips and tricks to ensure that your WordPress SEO is up to scratch. It may seem daunting at first, but, there’s an abundant amount of information available on the internet to guide you along your way.

Author Bio:

JannJann is a Content Writer at ukwebhostreview.com – She is committed to providing all you need to know about technology along with researching and analyzing the best hosting providers.

 

Any questions or comments? Let Jann and I know in the comments section!

How to Boost Usability of a WordPress Website- Tips & Tricks

Wordpress Tips

The main reason why WordPress is currently managing about 28 percent of all content on the Internet is due to the fact that it has an incredibly beginner-friendly learning curve. This is mostly due to the fact that it allows you to design a website without having to actively learn how to code. However, learning how to use the basics and knowing how to get the most out of your WordPress website’s potential is not the one and the same thing. With this in mind and without further ado, here are a couple of tips you might find particularly useful.

1. Lightweight theme for ultimate responsiveness

The first thing you need to put your mind to when designing a website is its responsiveness. Broad online audiences expect your website to load within two seconds and get seriously frustrated when it fails to do so. According to one survey, it takes only 4 seconds of non-responsiveness in order for your website to lose about one-quarter of all its visitors. In order to avoid this happening, you need to look for a lightweight WordPress theme. Recognizing it is quite easy since it has to A) appear minimalistic, B) be HTML code optimized and C) have a small size of the theme files. While there are some exceptions to these three rules, they usually hold true.

2. Eliminate unnecessary plugins

WordPress Tips and Tricks

While each plugin you use may add a new function to your website, install too many and you will see a significant decline in your website’s functionality. Due to the fact that each of them requires an additional HTTP request, this will slow down your website’s load time and in this way cause a problem discussed in the previous section. Furthermore, more plugins require more maintenance, which is yet another reason why you should prioritize when it comes to your website’s third-party software selection.

3. Find the right host

The next thing you need to keep in mind is that not everything is up to you. Finding a host who can’t deliver on their promise of speed and uptime can land a devastating blow to a struggling young enterprise. Therefore, you need to keep both your eyes open when looking for the right cPanel hosting option. As for the other features you need to focus on, the uptime (at least 99.99 percent of the time), decent monthly traffic (at least 50 GB) and 24/7 web support are a bare minimum.

4. Keep it simple

Throughout this article, we argued just how important it is to keep your website fast and functional. However, keeping its design simple gives you a boost to the overall CX (customer experience), as well. For instance, a more intuitive navigation means that your audience will have an easier time finding their way around your domain, however, it also means that your website might get indexed sooner.

Additionally, a simple check out system means a significantly lower shopping cart abandonment rate (provided that you have an e-commerce website). Finally, a transparent CTA (call-to-action) button could lead to a lower bounce rate, not to mention that more whitespace also boosts the readability of your content by quite a bit. All of these perks boost your SEO rank and your overall standing in the digital environment.

5. Image optimization

At the end of the day, in order to make your content more appealing, you need to add the right images to it. Since the human brain registers about 90 percent of all information it receives visually, the choice of an adequate image is more than important. However, what matters the most is that the image is well-optimized for your website, especially today, where people are likely to access it through various devices. As for the way in which to go about this, the choice is yours. Some decide to do so manually, while others prefer turning to plugins and completely automating this process.

At the end of the day, sometimes, in order to get more out of your website, you need to add less. Still, going with the minimalist approach doesn’t mean that you should leave your website virtually empty. There is a fine line between creating a beautiful minimalist web design and displaying a lack of care for your website’s appearance. Needless to say, while you should favor functionality above the aesthetics, you can’t afford to neglect the looks either. Damned if you do, damned if you don’t; yet in the world of web design, these are some of the choices you will just have to learn how to live with.

Author Bio:

Raul- Technivorz

My name is Raul and I am editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. Please take a minute to connect with me on Twitter and Facebook.

 

 

Share your thoughts on this post in the comments section below!

 

How to Start an Anonymous Blog & Blog Anonymously

How to Start an Anonymous Blog & Blog Anonymously (Tips)

The web has become a very resourceful place for sharing information with the public that anyone can readily and easily access. Content gets uploaded daily from various channels and platforms. However, not everyone prefers to expose themselves personally when creating and publishing content which is totally understandable. As a result, people are increasingly inquiring about how to start an anonymous blog.

Starting an anonymous blog requires you to adhere to some important steps in order to be successful with it. To learn more about how to blog anonymously, continue reading.

Steps on How to Start & Create an Anonymous blog

If you are wondering how to start an anonymous blog, it is relatively easy, but you need to follow some critical steps as outlined below:

Purchase a Domain

The first step should be purchasing a domain domain (I recommend HostGator for their competitive pricing and quality support) but ensure that it doesn’t have your real name. However, it should be something appealing and one that you can easily connect with. You can use a domain name generator which would be of great assistance in giving you some ideas to align your name with your blog.

Design an Anonymous Email That Fits With Your Domain Name

Make sure you create a new email for your blog that matches your domain name. Note that while indicating your log-in details, you can easily expose your privacy. Therefore, refrain from using your email in the privacy policy section, contact form, or other areas to ensure that you remain anonymous.

Ensure that you set up a Secure Domain name and Web Hosting

Keep in mind that anyone can look into a blog and know who owns a specific domain name within a few clicks. Therefore, you need to keep your details private to maintain anonymous blogging. Hence, it’s worth investing in a proven system that adds an extra privacy level to your site.

Hostgator is a reliable web host to sign up for and create your domain. Upon purchasing your web hosting account and domain name, you have the option of adding additional privacy so your information remains hidden.

You can rest easy knowing that your blog is anonymous; thus, your information remains private. Note that you will probably still receive occasional spam emails and calls but in very minimal volumes compared to when you don’t have domain name privacy.

Create your Social Media Accounts

The next stage is to create your social media accounts for your blog. Remember to use an email address that does not contain your name. Also, avoid linking any account to your original identity/personal profiles.

Join Forums

Joining various forums is a great way to know what your audience would be interested in, what they would want to have, among many. Therefore, you will see the type of content that favors most of your target population. Some platforms that would be of great help include Reddit and Quora, or any other within your niche. You can also post anonymously on forums, so it’s a great way to make connections, gain additional insight and direct people to your blog.

Tips on How to Start an Anonymous Blog and Thrive

Here are some tips to keep in mind while starting your anonymous blogging journey;

Keep your Content Anonymous

You may have tried your best to keep everything incognito, but you can easily slip up if you share some personal details. Before sharing any information, it would help if you give it a second thought. Some of the elements to watch out for include; your profession, the car you own, the dog breed you have, and where you went to school. No matter how casual the details may seem, any of them may compromise your secrecy.

Note that readers are interested in the experiences and messages you share. You, therefore, need to put more emphasis on the emotions and give in-depth information on all details. Besides, you don’t have to go into specificity to ensure that your story is interesting.

Also, avoid sharing some day to day activities such as a voting exercise you participated in or a conference you attended. In case someone decides to dig into your data, they might end up discovering your identity. Therefore, be careful not to expose your location, the activities you commonly indulge in, and more.

Keep your Backend Anonymous

A majority of the anonymous bloggers who have been found on the internet is due to technical errors. Some of the elements to look out for include;

  • Using your email – Avoid using your personal email since it can be traced back. Therefore, ensure that you create an email that’s the name of your blog and not your personal name.
  • Registration of your URL – Remember to select private when registering your blog’s URL, to make it harder for anyone to dig into your details.
  • Linkable Accounts – There are several sign-in services available online that enhance your blog. However, it would help to avoid using similar details to log-in to your blog and personal accounts.

Be Cautious on Social Media

Social media has taken over almost every aspect of our lives, but you may expose your anonymous blogging if you are not cautious with what you post. Here are some things you need to avoid;

  • Liking your content or following yourself – In your blog’s initial stages, you may be tempted to like your accounts on various social media accounts. However, this is a wrong move since you risk being outed by family and friends. For instance, Twitter shows whom you follow and what you’ve liked among your followers’ recommendations and timelines.
  • Connecting your email to your blog accounts – Whenever you sign up for your blog Instagram, Facebook, and Twitter accounts, use only your anonymous email address. Note that the backend of various social media platforms can lead to exposure; thus, you need to be cautious.Facebook is one of the sites that is a bit tricky to use since you need a page that gets aligned to your profile. Therefore, you need to be creative in designing a convincing name and other updates on your timeline. For instance, regardless of how cute a photo may be, avoid uploading it on your anonymous blog and personal account. Also, be cautious not to like something that would show up on peoples’ feed.

Keep Numbers Anonymous

You may overlook the aspect of sharing numbers on your blog, but it would be best to avoid sharing any real numbers. Indicating a single variable could be the lead opener towards discovering a whole bunch that eventually expose your identity.

Keep your Photos Anonymous

Photos are a significant factor that can give away your privacy; thus, you need to adhere to the following privacy measures;

  • Avoid recognizable objects or locations

You may post a photo assuming that the background is a rare location, but it may be well known to another person.

  • Avoid photos that you have posted elsewhere

Using the same pictures on your blog and personal social media sites like Facebook is a dead giveaway for your privacy. If someone conducts a reverse image search on such images, it will quickly expose your anonymity. Therefore, make sure you use completely new pics that you have never used in any online platform.

  • Avoid recognizable people

Avoid scenarios where you show any pictures with a person who is tied to you. Remember, facial recognition is a rapidly growing technology; thus, a face without a name can be unearthed within a short time.

  • Remove location tags

When you take pics with a GPS enabled camera or a smartphone, your location tags get stored in the picture’s metadata. In case a technical guru takes a keen look into the titles, especially when you are near buildings, they can quickly tell your location. You, therefore, need to ensure that your location details are off to prevent such occurrences.

Encrypt your Digital Presence

You may be using a different identity, but your location can still get exposed through the IP address. If you use a work or home computer, the information can easily leak into third parties.

You can utilize VPN to mask your real internet location, which also encrypts your internet traffic. It makes hackers’ efforts difficult if they try to figure out your region. Besides, it’s legal to use this technique but ensure you choose an option that doesn’t affect your system’s performance or throttle your connection.

Stay Offline as long as Possible

You may be used to writing directly on CMS or WordPress, but this method may eventually expose you. Note that the more time you spend online, the higher your chance of leaving digital footprints. Therefore, do all the writing, proofreading, and editing of all your posts while you are offline. You can use some text editors such as Pages, Google Docs, and Microsoft Word.

Once you have the final draft, remember to delete the files from your device to erase any evidence when someone uses your desktop.

How to Generate Traffic While Still Blogging Anonymously

When you start an anonymous blog, it isn’t easy to get traffic since people do not know you. Moreover, you are not sure when your blog will get the amount of attention you expect. However, it’s still possible to achieve this goal provided you remain patient since your primary motive is maintaining a secret identity.

Some techniques that you can utilize to get traffic to your anonymous blog include;

Participate in Different Forums

Remember that you already joined forums; thus, go ahead and be an active member. Participate by answering questions and remain honest. This can be a great strategy to drive free targeted traffic to your blog.

Create a Pinterest Account and Promote your Posts

In most cases, putting your focus on one account is a good strategy. However, a Pinterest account is a good addition in case you want to start an anonymous blog on topics such as;

  • Fashion
  • Style
  • Photography
  • Travel
  • Design
  • Beauty
  • DIY and crafts
  • Health and wellness
  • Quotes and inspiration
  • Food and drinks

Using Pinterest when creating the above content types increases your conversion rates and other terms of sales. Additionally, it increases your viewers and grows your list of blog followers.

Promote your blog via Instagram and Facebook

Using either Facebook or Instagram to promote your blog is an excellent and cost-effective method. It helps you grow your account while also promoting a specific article. With time, you can have a community within the social media platforms that can get instant notifications whenever you publish a new post.

Note that you need to keep your audience engaged continuously in every channel that you create. It leads to a continuous increase in your target audience.

Post on Medium

Medium is another great platform that you can post your blogs. You need to import your content, make the necessary editing, and click on publish. The tool shows the number of people who viewed your articles and how many went through the whole text.

When your article is among the top stories, it gets featured in a daily email digest, app, and website. Additionally, you can potentially get discovered by large publishers who need authors.

One significant advantage of posting in Medium is the assurance of getting legit engagements and followers. Also, you don’t need to come up with new content each time; thus, you can syndicate your existing work and still attract more people. Additionally, most of the hot topics do well on this platform on areas such as;

  • Technology
  • Entrepreneurship
  • Technology
  • Life learning
  • Politics
  • Culture

SEO & Create Long Form Blog Posts

Another critical step to generating traffic as an anonymous blogger is making sure you focus on SEO and also crafting high-quality and long-form blog content. Google loves comprehensive and helpful content more than ever and this could be an excellent way to rank for specific keywords. This in return will help drive targeted traffic to your anonymous blog and build your following.

Conclusion

The above guide on how to start an anonymous blog, aims at giving a clear picture of how to start a website without putting your personal information out there. You may have many reasons why you want to start your secret blogging journey, and hopefully, this piece of content will help you achieve your goals.

Remember to be consistent with your posts on various social media platforms, engage your audience in different forums and focus heavily on SEO. As a result, you will generate quality content that will boost your traffic.

If you’re interested in one-on-one blog coaching, get in touch with me here to see if you’d be a good fit for my program!

Network Security in Digital Marketing: 5 Tips to Keep Your Marketers and Customers Safe

Network Security in Digital Marketing

Your marketers are not cybersecurity experts, nor should you treat them as such. However, that doesn’t mean that cybersecurity is detached from digital marketing, or that your marketers shouldn’t understand the basics of online security for the sake of their privacy, your customers’ security, and your brand’s image. In fact, given the number of tools, devices, and accounts your marketers use on a daily basis for work purposes, it’s safe to say that your digital marketing department is filled with potential security weaknesses that hackers and scammers can try to exploit.

Of course, you can’t allow any sensitive data to end up in the wrong hands if you are to preserve your brand’s reputation, which is why you need to invest in everything from blog security to social media security and beyond. With that said, let’s take a closer look at the most effective ways to improve cybersecurity in digital marketing in order to keep your marketers and customers safe.

Monitor social media activity for security threats

Social media marketing is one of the biggest parts of any modern digital marketing strategy, but not many businesses stop to consider the potential security threats that it brings. The pursuit of social media visibility, awareness, and success in general can often cloud our judgement and lull us into a false sense of security, which is when we start missing potential warning signs.

In reality, there are many potential threats that may lie in wait in the social media realm, and your marketers need to be able to spot them. They also need to handle sensitive data with vigilance, meaning that they should check and then double-check all social media communication with customers for any signs of phishing or potential cyber-attacks. Make sure to educate your employees on proper user authentication on social media to avoid giving sensitive information to the wrong person, and help them internalize the methods for safe communication on social media in general.

Retain full control of your company’s network

 

No matter how much you educate your marketers on safe data handling and communication online, there is no guarantee that they won’t give our sensitive information inadvertently. Scammers and hackers are becoming more proficient in their trades every day, and one of your marketers might inadvertently download a malicious piece of software without ever realizing – and by then it can be too late.

To prevent a downright PR disaster that would ensue after a successful data breach, consider integrating a web monitoring tool into your organization and especially in your marketing department. This is one of those essential tools you can use to keep your employees safe by monitoring the network activity, restricting access to dubious websites, and reacting to potential security threats that your employees might have missed.

Combine software and hardware firewalls

company and your marketing department should be protected by a strong software firewall. Now, your cloud provider should give you a software solution that will address the specific needs of your marketing department in order to keep them safe online. That said, a software firewall is one side of the security coin.

The other important side is your firewall hardware solution that acts as a physical barrier between your network and the outside world, one that allows you to monitor all traffic, spot threats quickly, and is able to cover your entire network even when the system is down. Combining software and hardware firewalls is a great way to build a comprehensive security system that will keep your marketers and customers’ user accounts safe at all times.

Educate employees on email security

 

Another security loophole that your marketers need to be constantly aware of is email communication. Many a time, scammers and hackers will try to gain access to your system and extract sensitive information via malicious emails, and while you do need to integrate a tool that allows you to monitor email communication, you should also educate your employees on email security threats. Be sure to conduct a few workshops on email security where you will underline the best practices for avoiding scams and handling all data in a safe way.

Improve the security of all user accounts

 

Last but not least, you need to make sure that all customer data is safely stored on your servers, and that your marketers are doing everything it takes to keep the customers safe. When managing user accounts, make sure that none are compromised, which is you can usually see if the account has too many access requests and failed logins, sudden changes in account information, logins from unknown locations, and the like. This will ensure that the users on your site are protected, which will allow you to preserve your brand’s image and trust factors in the competitive online world.

Wrapping up

 

Digital marketing is the driving force behind long-term business growth, but it can also be your biggest weakness if you don’t invest in cybersecurity. By following these steps and integrating the right security measures, you will be able to safeguard your marketers and your customers in 2020 and beyond.


Raul Harman - Technivorz

Author Bio:

Lauren is a regular Bizzmark Blog author that has many articles published with the main focus on clients who want their brands to grow in the fast-changing and demanding market. Her personal favorites are successes of small businesses, startups, and entrepreneurs. She goes through life with one strong moto – Kindness, always.

 


5 Ways to Improve Customer Experience and Make it Your Strongest Marketing Tool

This is a guest post written by Raul Harman.

Digital marketing covers a wide array of tools and methods we use to drive business growth and long-term success. But for all the tools you’re using and the talented marketers under your wings, there is no denying that customer experience is the ultimate way to gauge a brand’s performance. How so? Well, simply put, the customer is always right, and if your CX metrics are underperforming, you can bet that your entire brand will suffer as a result.

This is why improving your customers’ experience should be one of your top priorities, especially if you are to unlock the true potential of your digital marketing strategy, your sales and support, and your brand as a whole. Now that you know why it matters, let’s take a look at the best ways to enhance CX and make it the strongest marketing tool in your arsenal.

Asking for customer feedback

The first and most obvious way to improve CX over the long term is to gather as much feedback about your company as possible. This feedback should encompass all aspects of your business, including:

  • The customer’s experience on your site
  • Their experience on social media
  • Their experience in your store or office
  • The customer’s experience with your products and services
  • The customer’s experience with your brand and marketing
  • Their experience with every touchpoint they have with your brand

There is a lot of data to pull here, and the more feedback you ask them to give, the more valuable information will you be able to feed into your CX strategy. You can gather valuable feedback by:

  • Monitoring website KPIs and metrics
  • Sending out surveys via email and social media
  • Offering quick pop-up questionnaires on your site
  • Incentivizing feedback with a quick rating system
  • Calling customers to ask for a more elaborate feedback
  • Inspiring them to leave testimonials and reviews
  • Asking your online audience to for honest user-generated content

Providing a seamless website experience

Your website is your most valuable asset in the online world. You can’t expect your visitors and customers to be satisfied with your brand if your website is underperforming in any way, which is one of the reasons why many online ventures ultimately fail. In other words, boosting the usability and performance of your site is paramount to long-term success nowadays.

Ideally, your website should run smoothly and load quickly, and it should be functional: meaning that you should integrate features like a search bar, filters, and a sitemap to make browsing seamless. You also need to optimize it for mobile viewing to rank higher and appeal to a wider audience.

However, this is not enough to improve CX across the board. Your website needs substance as well, meaning that you need to provide your customers with amazing storytelling, captivating messages, and impeccable branding. Remember to invest in visuals and combine various types of content to keep the customer engaged throughout their journey.

Focusing heavily on providing stellar support

One of the most important, if not the most important, elements of CX is providing stellar support to your customers. Nowadays, customers want and need to communicate with their favorite brands on a regular basis, and they want to do it on their own terms. You cannot force them to write you an email if they want to call you, nor will you be able to get them on the phone if they want to shoot you a message. 

This is why it’s important to unify your communications and boost your support strategy by integrating a cloud-based platform like VoIP. Some of the leading hosted VoIP providers offer low-cost phone calls, video and audio conferencing, messaging and mobile apps, as well as various other communication tools to help you interact with customers in real time. However, one of the most important features of VoIP is its integrated call analytics tool, which you can use to extract valuable data and use it to fuel your CX strategy.

Emphasizing customer safety on your site

Another important element of customer satisfaction which you can use to enhance their overall experience is to simply emphasize the safety and security of your website. In a world filled with scammers and hackers trying to steal sensitive data, customers need to know that their information is safe with your brand.

Be sure to focus on improving the security of your blog, your Ecommerce store, and your entire digital presence by migrating to the cloud and integrating advanced cybersecurity measures. What’s more, make sure that your customers know it, and position security badges strategically on your site to improve brand trust, loyalty, and the customer’s experience.

Ensuring brand consistency across all channels

Lastly, remember that your customers want a unified, seamless, and consistent experience across all touchpoints. Your brand’s personality and tone of voice must not be different depending on the platform they’re using, or you’d risk alienating them for good. 

Make sure to project the same brand image across the online and offline worlds, including your site, social media, other authority websites, forums, online ads and offline ads, communication and support, and beyond. This will ensure brand consistency that will further build trust in your brand.

Wrapping up

Customer experience can be the strongest marketing tool in your arsenal, but you need to know how to improve it and use it to your advantage. With these tips in mind, go ahead and build a more powerful CX strategy that will take your business forward in the years to come.

 


Raul Harman - Technivorz

Author Bio:

My name is Raul and I am editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. Please take a minute to connect with me on Twitter and Facebook.

 


 

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